Justin Cross

Justin Cross is a US Navy veteran and former aerospace engineer who spent a decade working F-22 and F-35 flight test programs at Edwards Air Force Base after serving as an avionics technician on the USS Carl Vinson and USS John C. Stennis. He left aviation in 2016 to build his own businesses and now runs Earn It All, a men's health, fitness, and mindset coaching company built around four pillars: Health, Wealth, Victory, and Respect. He also founded Earn Your Booze and works in corporate wellness, executive coaching, and retreats. He has been featured in Men's Health Magazine, iHeart Radio, and the Small Business Journal. Justin brings a perspective on men's development that is grounded in real discipline, built from years operating in some of the most demanding environments on the planet.