He Made 100M By 28 But Becoming A Father Made Him Question Everything | Ep 7

00:00:00:01 - 00:00:07:13

TRAILER

We were considering selling a big portion of our company. I had an offer for $15 million. This morning, I let them know that we would not be taking that money.

 

00:00:07:14 - 00:00:08:22

TRAILER

Why would you say no to that?

 

00:00:08:23 - 00:00:20:08

TRAILER

I sat there and looked as like a 28 year old kid with opportunity to become wealthier than anyone in my family. Every time I say yes to these people, I'm actually saying no to my wife and kids. Being a father is one of the most confronting things.

 

00:00:20:09 - 00:00:21:09

TRAILER

What have you confronted?

 

00:00:21:09 - 00:00:27:23

TRAILER

Almost everything. When God told me, like I told you, walk away, would you? For the first time ever, my whole life, my actual answer was yes.

 

00:00:28:00 - 00:00:39:19

TRAILER

There's just a big trend right now where people are not having families. They're not interested in having kids. I don't think there's anything more important than developing and creating the next generation and do it. In the last 20 years, it fell off a cliff. We're now below replacement rate.

 

00:00:39:20 - 00:00:49:01

TRAILER

Two weeks ago, I looked at pornography and I haven't told my wife. Are we really honest and tell the truth even when it's hard?

 

00:00:49:03 - 00:01:04:17

Brady

When did you start defending your time? Because this is the right thing to do. I like your you're formatting around it. That's probably the best way I've heard anyone articulate that. But when did you start doing that?

 

00:01:04:19 - 00:01:27:06

Braven

I mean, really intentionally. Intentionally only in the last probably like two years. And it was probably at the point where my wife started really having like an issue with just me not giving her time. And I would be like, babe, like, I'm just, you know, like, I got to be on this. I got to do this. And then I really started auditing my time and thinking about it.

 

00:01:27:06 - 00:01:42:09

Braven

I'm like, dude, a lot of the time I'm late for a lot of the time that I end up not being where I was supposed to be because I told my wife wasn't me there. It wasn't my business. It wasn't my fitness goals. It was some random person in between who stopped me, who I didn't really want to give my time to.

 

00:01:42:09 - 00:02:00:21

Braven

I didn't really choose to give my time that I didn't scheduled in, and I ended up giving them an extra 30, 45 minutes and I, I should've. And so it was like this realization of, man, I'm every time I say yes to these people, I'm actually saying no to my wife and kids. And that was enough of a like awareness.

 

00:02:00:22 - 00:02:15:03

Braven

As I look at it to go, I have to be willing to say no. And I have a really hard time saying no. And so one of my coaches, I brought this up and he's like, well, don't say no. Just say yes. If so, I would. That's what I came up with. Like, you can come with me. So I say, hey, can I ask you some questions about whatever?

 

00:02:15:09 - 00:02:34:22

Braven

Yeah. Yes. If you want to come work out. Yes. I'll be at my gym. Yes. If you want to get in the car, I'm driving over to here with me. Like you can come with me. And so I'm just trying to figure out, like, how can I say no without feeling like a dick? Also helps you pull it off because I just.

 

00:02:34:22 - 00:02:48:21

Braven

I do have a hard time saying no. Like, I want to be nice. I want to give everyone my time and say yes. But realizing that yes is actually no, typically to my wife and kids and scraps of me, rather than to prioritize time from me.

 

00:02:48:21 - 00:03:12:04

Brady

So holy cow. Well, this stage in your life, dude, your business is absolutely crushing it. You're doing like tens of millions in revenue. And so it's like everybody now sees the success story, doesn't know everything. That kind of led into it. And so then, yeah, it is like I have to be protective of my time because your business will probably take all 24 hours if you give it.

 

00:03:12:06 - 00:03:31:03

Brady

You're in this role where you have built literally like one of the coolest companies ever. Like the branding is sick, the product is phenomenal. I take it every morning I take several of the products actually every single morning. And you've built this empire and it certainly didn't happen overnight. So people know you, they're like, oh, he's the creatine king.

 

00:03:31:05 - 00:03:50:22

Brady

What people? You were on a different episode here at the studio a couple of weeks ago, and it opened up this door. And that's really more what I want to talk to you about because I have I have father wounds. And it happened literally yesterday. I'm here at the studio. We had Elena car down here for like five hours.

 

00:03:50:23 - 00:04:08:10

Brady

It was she's the coolest lady I've met. And, like, who knows how long. And just as she's leaving, I get this text message. Thank you. Bro, she's. Dude, I'd love to have you meet her. She's. She's here. In and out. Incredible lady. Like, some people are like, oh, you know, they've got a lot going on. She's like the nicest lady I've met.

 

00:04:08:10 - 00:04:09:12

Brady

And I couldn't tell you how

 

00:04:09:16 - 00:04:36:12

Brady

but she leaves. I'm working on something, and I get this text message from my father out of nowhere, and it's just TFN Tata for now. And my nervous system spiked. My anxiety just went through the roof because over the last 16 years, my dad, he had an affair. He left our family and has been slowly trying to come back into our lives as a result of it.

 

00:04:36:12 - 00:04:52:01

Brady

the divorce was imminent. It made sense. My mom and him, it wasn't going to go the distance. So it's like we weren't mad about that. We were mad about the way everything went down. And they started hacking into my mom's correspondence with her attorney and and getting inside our computers, taking money. There was a lot of really crazy stuff.

 

00:04:52:01 - 00:04:52:14

Brady

But

 

00:04:52:16 - 00:05:09:06

Brady

he stole my identity four times after he left, and then he stole my sister's identity, and they were using it to open up cards because I don't know how they were spending their money. But all that's say in the same time scale. The last 16 years, there have been multiple times where he's reached and say, hey, I'm probably going to disappear.

 

00:05:09:08 - 00:05:32:05

Brady

You know, it's been nice knowing you guys and if I've had this. So I realized this was like the 15th time I've opened my phone up and I'm expecting to just see, hey, I'm vanishing. And some of it seems like a cry for help. Some of it's like attention, but I just never know. Like, he texted me like six in the morning one time and he was like, hey, if I was at a, if I was in a jail in Tunisia or something, could you get me

 

00:05:32:07 - 00:05:42:14

Brady

And I'm just like, I would give anything to have a normal father. And now I'm looking as a married man at starting a family.

 

00:05:42:14 - 00:05:53:09

Brady

So you as a married man, you have sons. What did you have to start coming to peace with? Because you had a pretty, pretty complicated father relationship. What was what has it been like, just kind of.

 

00:05:53:10 - 00:05:55:15

Brady

Now that you've been a father now for a couple of

 

00:05:55:17 - 00:05:59:06

Braven

Wow. First, like, that's that's intense.

 

00:05:59:11 - 00:06:10:02

Brady

Shit's crazy. By the way, he was in CIA, so found that out a few years ago. Kind of like, okay, it all kind of makes sense now. Yeah, man.

 

00:06:10:03 - 00:06:39:00

Braven

Dude, being a father will be is one of the most confronting things that can ever happen in your life. Because with ourselves, what do I believe? What do I want to be? Who do I want to be? All of those questions are you can kind of push them off and push them out of your mind, but then all of a sudden you create another you and you're looking at this, this child and it kind of looks like you and kind of reminds you of you and it reminds you of the kid version of you.

 

00:06:39:00 - 00:06:57:22

Braven

And you go, well, what if who I want him to be and what I want to make sure he believes, and you know, he's going to choose to believe. So things like what? What things do I need to make sure it transfer to this, this child, which then ultimately comes back to, well, shit, what do I actually believe?

 

00:06:57:23 - 00:07:24:11

Braven

What do I actually stand on? Who do I actually view myself to be in view as important? And I remember when my first son was in my wife's womb, I started giving him affirmations into my wife's belly. I it started with a, I would say like, just be like, hey son, like dad, whatever, being silly. And I'm like, you're strong and you're brave and you're courageous.

 

00:07:24:11 - 00:07:43:12

Braven

So I would say it. And then, then I just started like adding other words to it. You're strong and you're brave and you're kind. You're so kind. And like, sometimes it would be like something I did that would make me think like, man, I want my kid to not man. And I'd be like, yeah, you're you're you're you're strong, you're brave, afraid.

 

00:07:43:16 - 00:08:00:23

Braven

You're kind, you're loving. You're so smart. You're destined for greatness. You're a hard worker, your leader. You're honest and you tell the truth. Even it's hard. You're powerful. You're fast. You don't get tired. You're optimistic. You're grateful. And with God, anything is possible, no matter what, will always love you. So if that's what it's. That's what it's created to be.

 

00:08:01:05 - 00:08:23:02

Braven

My son's five. We just added like one a couple weeks ago. So it's kind of it's going to do that. Wow. All those things are things. As I say to him, it's really this mirror back to say, do I actually stand on that? So when I say we're honest, we tell the truth even when it's hard. And I know two weeks ago I looked at pornography and I haven't told my wife.

 

00:08:23:04 - 00:08:40:13

Braven

I'm like, are we really honest and tell the truth even when it's hard, like, I what I, what I started to realize was like, I made those affirmations for me, not really for him. I hope he gets home, but the only way he really gets them is not because we set them every night, is because he got to actually see me live that out.

 

00:08:40:15 - 00:09:03:05

Braven

So anyway, I again say becoming a father is the most confronting thing. I think that can happen in in a man's life. And it's one of the most rewarding because it truly challenges you to ask the questions that you can easily avoid. Who do I actually believe myself to be? What do I actually believe in? And you have to answer it.

 

00:09:03:10 - 00:09:22:07

Braven

You can't just avoid it anymore. Or you do. And you know that the consequence is you're going to just create another person who goes into the world not knowing who they are, what they believe. It makes a mess of things just like this. It seems like, yeah, it kind of has. So yeah.

 

00:09:22:08 - 00:09:36:00

Brady

Wow. That's wild. I've been I've imagined it a ton. I feel like I would when I find out my wife is going to be pregnant one day, I imagine I would do something like

 

00:09:36:02 - 00:09:43:20

Brady

But do like the it contrast so much. I see so many entrepreneurs put their family on the altar of sacrifice so that they can build all this other stuff.

 

00:09:43:20 - 00:09:57:07

Brady

It's like, well, I built all this other stuff, so it's supposed to be able to sort. So it starts to just kind of be the snake that eats its own tail and like, where do you, you know, you juxtapose those two things really well. In the last episode that I heard you talking, I was like, I just want to talk with you about that.

 

00:09:57:09 - 00:10:17:13

Brady

After the first son comes and now he's five, what is that consistency like? Because it's like, we can do this for nine months, but then it's like, well, he's going to be here now forever. So you have to consistently do that forever, which means you have to really identify, am I internalizing all the things as well? Because they'll see right through you?

 

00:10:17:13 - 00:10:29:14

Brady

Man, that's the craziest thing everyone says. Like, your kids are the craziest mirror and you said it. It causes you. It's the most confronting thing. So what have you confronted, man?

 

00:10:29:16 - 00:10:30:07

Braven

Everything.

 

00:10:30:07 - 00:10:32:12

Brady

Because I need to learn, bro. I need to learn from you.

 

00:10:32:13 - 00:10:48:00

Braven

I think I believe, like, you know, I confronted my faith in God in a massive way because I realized I judged my dad because I was like, you know, he.

 

00:10:48:02 - 00:11:04:01

Braven

By the way, it contacts is my dad's listening. I, I love my dad and he is one of the greatest mentors I've had. So he he went through so many difficulties. He made a lot of poor choices out of fares. And, you know, we could go down that story of, you know, all those things and, you know, gained up going to prison.

 

00:11:04:01 - 00:11:16:06

Braven

And we just had a lot of negative happen. But also, he chose to transform his own life in that and has become one of the most stable, consistent humans that I know of.

 

00:11:16:11 - 00:11:17:14

Brady

So it's so cool.

 

00:11:17:17 - 00:11:36:15

Braven

Kind of two sides to his story. But but the thing that I judged him for as a young kid, and then I watched like, you know, he had these affairs, he did these things like. And I bet he would. Yeah, he would kind of he would send us to church, he would take us to church. Or when we were in prison, we would have Sunday in the prison.

 

00:11:36:16 - 00:11:37:18

Brady

No way.

 

00:11:37:20 - 00:12:01:03

Braven

My dad. Yeah, we read from the Bible and I grew up mormon, so we read from both Mormon and and so I but I had this judgment of like of, you know, is this do you actually believe it? Because if you actually believe it, like you would live a fool out like that was my my perception. He didn't live it as a as Peter priesthood as as I guess.

 

00:12:01:05 - 00:12:03:21

Brady

Yeah. As dogmatically as he could have.

 

00:12:03:23 - 00:12:21:09

Braven

He had kind of like, created his own what he thought was right and wrong anyway. So I judged that and I thought, you know, for me, I was like, well, I don't want my kid to wonder what I believe. Like, if I'm in on it, if I'm in on this church, if I'm in on this thing, like, my kids got to know I'm all in and not question me on it.

 

00:12:21:09 - 00:12:37:01

Braven

And so or you know or know that I'm not all in and that I'm very open about that. And I'm questioning like, I'm not even okay with that. But he has to know the truth. But we're honest. I'm tell you when it's hard. So that forced me to confront that in a massive way. And so like, do I really believe this or was I just raised in it?

 

00:12:37:02 - 00:13:07:13

Braven

Was this, you know, I had someone present this question to me, you know, so I could Mormon and as a, as a mormon or a latter day Saint, you serve it to your mission when you turn 18. And I served my two year mission and and while I was out there, this Muslim guy that asked me this question, he said, you know, if you grew up muslim, if you grew up in my family and we serve Mazel missions when we turned 18, do you think you'd be out on a muslim mission right now?

 

00:13:07:15 - 00:13:36:08

Braven

And when he said that, it just it really, like shifted something in my brain because I, it stuck with me to this, that it's such a massive moment. This little moment. This guy probably just no recollection of it. But I remember thinking, yeah, it probably would be. There was like a really scary thought. We said, well, if I would be on a muslim mission, that probably means I'm not here because God told me to be here because this is true.

 

00:13:36:08 - 00:13:58:23

Braven

But for some other reason being, you know, it's the right thing to do. It's because it was like, you know, my family told me to do it. And I've loved my mission, by the way. And I think it was divine that I went and all the things I learned and everything came about, but I but I did realize in that moment I probably would have been serving a muslim mission, or it could have been a Jewish mission, or it could have been a Buddhist mission, or it could have been a non-denominational Christian mission.

 

00:13:58:23 - 00:14:12:06

Braven

It would have been whatever was the right thing to do is probably what I would have been doing. But I realized what I was doing was the right thing, not the thing God had told me specifically. And so that really opened up a can of worms for me that.

 

00:14:12:07 - 00:14:17:14

Brady

Probably look at my product of my environment. Is that what I'm learning here?

 

00:14:17:15 - 00:14:32:02

Braven

And so but for after that, I just kind of like set it to the side and then but it wasn't until I had our first we had our first kid that I really realized, I gotta figure this out. I'm going to raise this kid in here. And I was like, I said, I was able to shelf it to some degree.

 

00:14:32:03 - 00:14:52:14

Braven

It was coming back in my head. We want to be our first kid. I really was like, I gotta figure this out. I cannot just raise a kid and not really believe what I'm buying. So, yeah, what have I question or what have I confronted since having kids is like almost everything. And the same thing, like even in my marriage, I confronted my marriage just like, do you really want to be there?

 

00:14:52:14 - 00:15:12:09

Braven

Are we going to be together? Because now we have kids and and that's just what you do. Or because we really love each other and we're really committed to this. And I went through a journey of really trying to figure that question out and deciding, no, we're in this and we're going to create an amazing marriage, and we're not going to do what our parents did or these people did, but we're going to do what we want to do, and so do this.

 

00:15:12:09 - 00:15:16:02

Braven

Everything about the kids.

 

00:15:16:04 - 00:15:29:13

Brady

So you and I have that shared background of growing up very devout. Latter day Saints both served missions. A lot of people have no context for it. The few that do it's like this is a high commitment faith. And so it's like.

 

00:15:29:15 - 00:15:48:17

Brady

No, like Easter, Mother's Day, Christmas, like people don't understand, dude. Like from the time we're like three years old, we are singing songs. I hope they call me on a mission. I am going into the temple. I know I'll go inside someday. All of those things. It's an extremely sophisticated. I'll look at it just like through the lens of like, business.

 

00:15:48:18 - 00:16:11:03

Brady

Like if you can, you get a lifelong customer, which is one kind of reductive. Oh my gosh. Well, up until Covid at least, which is kind of insane, but they're so effective at getting people condition, looking at all of life and basically all of reality, plus your relationship with God through that lens. And honestly, only net positive has come from it for me.

 

00:16:11:03 - 00:16:28:23

Brady

That's great. And you and I have talked quite a bit about since having this evolving faith journey. And it's really probably shocking to some people because they're like, I don't know, you have a relationship with God, which is like, I either believe that he's there and probably has some good vibes for me, and then when shit hits the fan, I'll go and pray.

 

00:16:28:23 - 00:16:46:12

Brady

But it's like, no, like I we devoted our lives. We wake up at 6:00 in the morning, you go out, you talk with people. It is all you think. It's all you do. You go to a religious school afterwards like it's the fabric of your entire reality. And then you get to a point in your life where you go.

 

00:16:46:13 - 00:17:11:10

Brady

Am I going to teach my kids this? And so I like what I got from it. I felt like by default, I would want my kids to have the same moral framework. So then I would just teach in this, but I don't know if it's in alignment anymore. I don't know if that's a congruent thing for me to say, oh, I'll just raise them in the church, because then I feel like I'm almost outsourcing my ability to, like, create morality, create a framework for my kids.

 

00:17:11:11 - 00:17:32:11

Brady

I don't know how to reconcile that personally, because I have I have a philosophy around my my faith journey, and I wonder if this is resonant with you. If I go outside and I look at a tree and I point to that tree and I go, look at that seed, I'm not wrong because it once was, but it's grown into something else.

 

00:17:32:14 - 00:17:51:07

Brady

And in that growth journey, it may have changed its perspective. Now it's no longer in the soil, it's come around and it's actually taller than it was before. It has a different vantage point than it did when it started. So it's like, yeah, okay. In my infancy, my, my core entrance into life, I was this thing. But I've evolved and I've grown quite a bit.

 

00:17:51:07 - 00:18:08:09

Brady

And to resist that would be counterintuitive to my nature. Now, the escalation of this thought is like there are some people when they when they leave the church, if we're going to like put it in a binary camp, when they leave, a lot of them hold anger, like real resentment and they're like, oh, it took so much time.

 

00:18:08:09 - 00:18:29:15

Brady

It took so much energy from me, which I find crazy because it's like, if you're upset that you gave so much time and energy to it, leaving it and being angry at it is still doing the same. It's bewildering, but it's also like it doesn't serve you because those are your roots. So if a tree suddenly goes, man, my roots, that's not me anymore, and you start cutting out your own roots, well, what does that do for you?

 

00:18:29:15 - 00:18:54:16

Brady

Either what? What kind of tree doesn't have roots? It's unstable. And so I try and reconcile all of this, which is I think I think there are many paths to the top of the same mountain, because if you were raised in an Islamic home, you'd be an Islamic missionary. So it's like they all, I don't know how to put truth under a trademark.

 

00:18:54:17 - 00:19:15:08

Brady

I don't know if you can if you can patent connection to the divine. I know that there are certainly exist trademarks and patents, and there's a lot of people prescriptive saying this is the way up, but it's like, yeah, the next thousand churches are also saying the same thing. What I do know is that I want more people in this world to probably be raised in some religion, even if it's not objectively binary.

 

00:19:15:08 - 00:19:23:09

Brady

True, because I really like the outcome. So how are you going to how are you going to raise kids in in this journey?

 

00:19:23:09 - 00:19:46:08

Braven

Yeah, that's that is the I think the biggest question that we wrestle with me in my life. And for a while I decided, you know, hey, I don't I don't think this church is true in the sense of like what I thought I was growing up, you know, that I didn't I don't believe that there's men on the earth that are speaking to God in my behalf in this exclusive, unique way that I don't have access to.

 

00:19:46:10 - 00:20:08:17

Braven

Like, just anyway, I don't believe in this system that I believe growing up. Not that I think the system is bad. I actually agree with you that I owe so much to that system, to those standards, to those morals, and something that was interesting. So I decided to leave the church. It was not like I've read a bunch of historic anti literature.

 

00:20:08:18 - 00:20:11:14

Brady

Yeah. The shelf.

 

00:20:11:15 - 00:20:34:23

Braven

I was still to this day I have not read anything quote unquote game time material. And what happened was like I just had this question, do I actually believe this is true? And you know, another added layer like the pressure or the retention model, you could say for me, it was like my mom passed away. I was three and my mom had left letters behind all my sons temple.

 

00:20:34:23 - 00:20:55:09

Braven

I want my sons of missions. Who is this like massive wait for me of like, I have to make my mom proud and you know, this is what she wanted for me. So there was that way. There's also that I have ancestors who Hebrew Graham Land son's name was Heber. He was a prophet of the church. So I just like ancestral.

 

00:20:55:11 - 00:20:58:11

Brady

He related to Hebrew Jay Grant. No kidding.

 

00:20:58:15 - 00:21:08:12

Braven

So I have this, like, you can't be the one to break the chain. You know what I mean? I just this great prophetic heritage and all this weight on it and.

 

00:21:08:15 - 00:21:14:04

Braven

I was literally at church on Saturday morning at 5 a.m. cleaning the church. So I was like.

 

00:21:14:06 - 00:21:15:19

Brady

Man.

 

00:21:15:21 - 00:21:24:11

Braven

Not Sunday. Me and my four year old son get up my son. I read my testimony. We go teach our primary class. That was me.

 

00:21:24:13 - 00:21:25:15

Brady

No kidding.

 

00:21:25:18 - 00:21:45:10

Braven

Not Tuesday, I'm in Utah and I go visit Heber J. Grants headstone and I go every time. Even still, like, I was there about a month ago and I dove as a his. He's more of a monument at the Salt Lake Cemetery. It's really cool. It's this beautiful view of Salt Lake Valley. I love to go there. So I go there and I go there.

 

00:21:45:12 - 00:22:15:23

Braven

I say a prayer and I just kind of talking to God, my God, I got to figure this out. Like I got to know, like, I don't even know, know like I get that you're not going to come probably and like, give me a vision. But like, I got a feel like unknowing about this so that I can feel confident to, you know, again, like raise my kids in this and like, you know, what I'm going to do and what I felt from God like that day was that God said, you know what you respected what you respect so much about Heber J.

 

00:22:15:23 - 00:22:35:09

Braven

Grant was this man that, you know, read about and all these things you know, you respect so much about, kind of like all these historic figures that were family pioneers of the church. And I said that they were willing to give their life for what they believe. They they were willing to leave everything that they were willing to to walk across the plains.

 

00:22:35:12 - 00:22:56:02

Braven

You know, they had these great sacrifices for what they believe. And so what I felt God told me that day was like, what would you be willing to do? The same? Would you be willing to put your life not rest the same way they were? And I answer like I would like to say, yes, I would like to.

 

00:22:56:04 - 00:23:05:06

Braven

I don't know that I live alone and essentially they aren't. Sorry about what if I told you to walk away?

 

00:23:05:08 - 00:23:25:20

Braven

And for the first time ever, because I had asked that question when the guy asked me about the Muslim thing of my mission, that I also asked myself the question of gods for me. If God didn't tell me to be here, if he told me to leave, what I leave. And when I prayed that prayer on my mission, the answer that I knew in my heart was no.

 

00:23:25:22 - 00:23:26:19

Brady

Well.

 

00:23:26:21 - 00:23:43:16

Braven

God told me to leave. I would not, I wouldn't be, and I would have strength to encourage you. And I said, remember what I said in my head was, well, if he came here in person and a lot of people will say that. And I'm like, well, the funny thing is, he didn't come here in person to tell me to be here.

 

00:23:43:16 - 00:24:13:00

Braven

So I'm not giving the same weight to the decisions anyway. So I'd ask that question. I knew that day when when God told me, I told you what the way would you the first time of my whole life, I. My answer was yes. What I'd want to do. And I got very clear from.

 

00:24:13:02 - 00:24:17:08

Braven

I call my wife and I'm the church.

 

00:24:17:12 - 00:24:19:03

MIDROLL

Who the fuck is this guy?

 

00:24:19:04 - 00:24:39:02

MIDROLL

Fair question. Sorry comment section, but I'm not an industry plan and I'm not CIA. I directed the video production for Mr. Beast, where my work has about 10 billion views, and now my team and I produce shows just like this for founders all over the country. Listen, if you're a founder and you've built a real business, you are the best kept secret in your industry.

 

00:24:39:02 - 00:24:52:18

MIDROLL

So if you are done with being invisible outside of your company, book a call with us on the link below. My team and I will show you exactly how a show like this could change everything for you and your business. All right, back to the show.

 

00:24:52:20 - 00:25:07:05

Braven

And she knew that I was like wrestling with that and stuff, and she I can't remember exactly when she was supportive. I called my parents right after I got it. I can't like I can't sit on this. I have to like, do something. So I call my parents. I'll let them know I called my bishop.

 

00:25:07:11 - 00:25:25:08

Braven

Hey, I know I have a calling. I want to make sure that that gets taken care of. So I'll make sure there's someone on Sunday to feel like home. And I just want to let you know I'm going to be leaving the church. And it's just. So when I left, it wasn't like this. It was like, kind of like one day to the next.

 

00:25:25:10 - 00:25:46:08

Braven

And a couple of months later, I was really struggling and I was like, what you had said of your religion, this religion. And I think any religion by any real like strong faith, like seventh day Adventists or Witness or. Yeah. So any favor really? Just like, kind of like encircles your whole life and your culture.

 

00:25:46:09 - 00:25:47:10

Brady

High commitment faiths.

 

00:25:47:11 - 00:25:51:12

Braven

High commitment phase your whole lens of everything.

 

00:25:51:17 - 00:25:54:00

Brady

Everything.

 

00:25:54:02 - 00:26:15:04

Braven

The way I look at this water bottle is intelligence. Like everything. Yeah, everything comes through this lens. And, dude, it felt like I just got thrown in the middle of the ocean and had no bearing. It was like I was dreaming I had no place to grab on to because all of this, like this whole lens, had been stripped away.

 

00:26:15:04 - 00:26:34:02

Braven

So everything I look at or how to ask the question, like, what do I think about that, what I do about that? And I in that place, I really gained this very strong appreciation for the rules and for the standing structure. So, man, having some some fences and some structure and some things are really valuable because I like to you're out here just.

 

00:26:34:04 - 00:26:58:00

Braven

Winging it. Yeah. Men and women before us who've kind of made some lessons and said, hey, like there's a proper way to marriage is a proper way to do these things, and you can mess around and figure out how to find out, or you can listen to us. And so I gain this like really deep respect for standards and the rules, which is maybe a part of the church I had a problem with was like all these checkboxes and this there's a reason to stuff there.

 

00:26:58:00 - 00:27:00:20

Braven

So.

 

00:27:00:22 - 00:27:17:08

Braven

That at that point I thought, well, maybe I should take my kids to church and just have them be a part of the system so they get the standards and the structure. But then I'll kind of like tell them I don't really, like, believe it's all true, but like, hey, this stuff's good. So we actually started going back to church for a little bit, but I let the bishop hey, you know, I don't, I don't.

 

00:27:17:13 - 00:27:30:00

Braven

I've not changed my perspective, but we'd like to come and be a part of it. And I was paying tithing and whatever. And I still pay tithing just now. Not to the church that believe in that as a principle of life. But anyway.

 

00:27:30:02 - 00:27:32:01

Brady

I love that.

 

00:27:32:03 - 00:27:50:00

Braven

So anyway, long story short is that I thought that I could live inside the church system and keep the standards without necessarily building the whole thing. But I personally, and I think a lot of people can't do that. And if you feel good about that, totally do that. I'm not trying to say, because I know a lot of people do do that.

 

00:27:50:01 - 00:28:07:16

Braven

Yeah. For me personally, I felt so out of integrity there. I just couldn't do it when I was sitting in an elders corner or a, you know, a church class and we're having a discussion. I could be a part of the discussion because, like, I still have a perspective. I still have faith in God, like all these things.

 

00:28:07:18 - 00:28:14:14

Braven

But when I would give a comment, it was like it was getting filtered into like fit into the group. And I was like, God doesn't.

 

00:28:14:19 - 00:28:15:05

Brady

Feel right.

 

00:28:15:06 - 00:28:39:12

Braven

Well, I just was like, I don't think I have enough, like integrity as a human to be here and not end up pretending to be one of these people. And then I also don't ever want my kid to be like, have to think about his dad. Like, yeah, my dad doesn't, like, really believe the whole thing, like Jared's dad or my friend's dad or like, man, I kind of wish my dad was like that guy's dad where he's like, oh, my dad's a model.

 

00:28:39:12 - 00:28:52:22

Braven

And oh, my dad can't technically give me a piece of blessing. And so I started like, I just realized I was like, I don't think this system, like, plays out where I can just kind of half the way it either need to be. All in, all out. It was like like God told me to be out. So that's the direction they go.

 

00:28:52:22 - 00:28:55:10

Braven

So ultimately for us, it's really come to like,

 

00:28:55:14 - 00:29:03:03

Braven

is it possible to give our kids those standards in our own way? So we we have a little like family huddle or

 

00:29:03:08 - 00:29:11:10

Braven

talking about goals. We say a prayer together as a family. We talk about our day a week. We have a little kind of like family Sunday church thing.

 

00:29:11:10 - 00:29:26:01

Braven

And so it's not perfect. Like I don't have the answer fully. I do think there's community that's important. So we're trying to find like how do we create some sort of church community. But I also want to put them in a hard box or think this is true and that's false and everyone else is wrong. So we're still trying to figure it out.

 

00:29:26:01 - 00:29:49:00

Braven

But I think for me, I agree. And I'm like, yes, standards are super important. Giving structure and some fences to push up against and guide a child or a human. Super important. Without them you can get away off in the weeds, and I didn't want to put them in a system that said it's this or nothing, and especially if I knew I didn't fully believe in that.

 

00:29:49:00 - 00:30:03:09

Braven

So that's where we're at right now and we're, you know, evolving and talk about it probably at least every week. Me and my wife like, where is this going? How are we going to raise them. Like, so it's just I think it's a lot of intentionality. And the cool part about it is it's allowed us not to outsource it.

 

00:30:03:09 - 00:30:11:02

Braven

I think we just it's been casually parts of members of the church. We probably wouldn't have any these discussions. They would just like, yeah, the church is.

 

00:30:11:02 - 00:30:16:11

Brady

Did you. Yeah. It's not that deep. So it's like whatever. Not thinking that thoroughly about it.

 

00:30:16:13 - 00:30:29:04

Braven

Yeah. You're gonna go. You're going to do this. You're going to do that. Yeah. Like what kind of come in and support and say, yeah, totally. You know, rather than actually intentionally like, what do we really need to make sure that they believe in, understand about the word of God and who they are and all those things.

 

00:30:29:04 - 00:30:30:01

Brady

So

 

00:30:30:03 - 00:30:47:16

Brady

one of the things that I've had to observe in my own like assessment of, like, why does this feel so jarring at times? Like you're going, I got these kids. I have to figure out exactly how they're going to get raised. Part of what I think in the process of being in that ocean, it's very nice to have everything laid out for you.

 

00:30:47:20 - 00:31:03:08

Brady

And I kind of describe it as the Candyland board we had the previous life. You know, we were intelligences. And it's like, I love teaching the plan of salvation to people that had never heard it before, because as far as they were concerned, they just kind of woke up one day on earth. They have no idea what the hell any of this is for.

 

00:31:03:08 - 00:31:32:20

Brady

There's no purpose and there's no objective. And so people, when they have neither of those things, there's no point. And so I really liked providing that point for people. It rules. I'm like, here, sit down, check this, check this out. Boom. Lay it out. Here's the Candyland board. So we started over here and we came down here so we can live and grow and have experiences, struggle, have time to prepare to meet God by living here and going through the highs and lows, the trials.

 

00:31:32:20 - 00:31:48:05

Brady

And you endure to the end and that's what you do. And then after that, I got another Candyland stage for you. You're going to go over here down the licorice slide, and then you're going to go into this little judgment area and you're going to get a gold medal. And it's great. I liked having that. And then one day I went, I don't know if I can do that.

 

00:31:48:05 - 00:32:01:05

Brady

I don't know if that's so. Then to get rid of the Candyland board is to be in the middle of the ocean with nothing to hold on to, but probably the most aligned so far. Internally.

 

00:32:01:07 - 00:32:03:08

Braven

God told me when I felt like I was drowning in the ocean.

 

00:32:03:09 - 00:32:04:14

Brady

Yeah.

 

00:32:04:16 - 00:32:24:04

Braven

So I was I was on the, I was a it was early in the morning. I was on the stair supper doing my morning cardio, and I was talking to God and I, I have a little process, I journaled, I can put the job in curling. And I said to God that morning, I said, God like I'm drowning.

 

00:32:24:06 - 00:32:50:03

Braven

It feels like I am around it. And I said, I literally wrote out I'd rather be the 15 year old me whose dad was in prison, whose mom had had died, who had lost everything going through that and be this guy with all that I have and feel like how I feel right now, just drowning in this ocean that was intensely it was out.

 

00:32:50:05 - 00:32:55:20

Braven

And I said, and I felt like you told me to do this. So like, what the hell is like, you know, help me out.

 

00:32:55:22 - 00:32:57:01

Brady

Jeez.

 

00:32:57:03 - 00:33:08:05

Braven

And I said, why is this so hard? And what God said back to me was, when you had the church, you did not leave me.

 

00:33:08:06 - 00:33:10:20

Brady

Oh my God.

 

00:33:10:22 - 00:33:13:15

Braven

And.

 

00:33:13:17 - 00:33:23:22

Braven

I kind of responded, almost like that seemed blasphemous even to hear that from God said, what do you mean?

 

00:33:24:00 - 00:33:40:14

Braven

He said, well, when you had a question, where would you go? And I thought about it, you know, I'd kind of go to what does the church believe on that? What is the prophet there? What is the bishop say, or what is that even the Bible like. Like what? Like what is what is other men say about this?

 

00:33:40:19 - 00:33:42:09

Braven

What's the policy on.

 

00:33:42:11 - 00:33:45:02

Brady

The policy?

 

00:33:45:04 - 00:34:07:12

Braven

Only real reason I went to college was because, like the church said, education is important. I, I interpreted that as college or people interpreted as college, and I have to go to college for the system. And he was like, you know, you had these fences that kept you safe and you didn't need me. And now you kind of need me.

 

00:34:07:14 - 00:34:08:08

Braven

I'm all you got.

 

00:34:08:10 - 00:34:09:02

Brady

Like, wow.

 

00:34:09:03 - 00:34:28:17

Braven

You don't have any that stuff. So I won game. That's massive respect for all the rules in the standards that put structure in our lives. But I also realized there had to be something deeper behind those, which was like a true relationship to God, where we weren't just solely relying on the fence because you could sit in the corral forever and be safe.

 

00:34:28:19 - 00:34:45:19

Braven

But the world is out there in the mountains, like as a horse, like, you know, you can keep your horse safe, make sure it never gets hurt and keep it in the crowd. You can keep your kids safe, keep them in the basement. But like the whole experience is out there in the world and we're going to need more than just rules and policies.

 

00:34:45:19 - 00:35:05:19

Braven

We're going to the principles and core foundational beliefs that keep us safe and amount we need to keep us safe in the mountains, not just rules in fences to keep us safe. And so that was the the beauty I found in that moment was for the first time in my life, I really died.

 

00:35:05:21 - 00:35:07:09

Braven

I imagine if there's a mormon listening to

 

00:35:07:11 - 00:35:25:16

Braven

podcast, if they still stayed on this long to listen to as many, they have this thought I remember having spot I remember how to stop. Hear me say how painful it is to not have the church they go to. See how so grateful I have it. That's why I love having so.

 

00:35:25:16 - 00:35:35:02

Braven

I love having the rules. So I love how they say it. Like, man, isn't it so good that we get to just raise our kids in the church? We have to worry about all the stuff he's talking about, worrying about.

 

00:35:35:02 - 00:35:45:10

Braven

And while on the one hand I agree, I also don't know that that's as great of a thing as people want to make it out to be

 

00:35:45:12 - 00:35:57:06

Braven

are you missing out on the whole relationship because you just have these rules to fall back on and you get outsource, got in a way to someone else, to something else, to a set of rules, to a book of policies.

 

00:35:57:06 - 00:36:16:17

Braven

And not everyone in every church has done that. But I do think it's it's a real risk that you run into it when you just kind of like folded into it without really analyzing. It is really, really, really mean God in this or is this kind of like but I kind of was raised in

 

00:36:16:19 - 00:36:20:16

Brady

You have to. It's earning it.

 

00:36:20:18 - 00:36:40:06

Brady

There was someone that said, what a blessing it is to get to the end of your life covered in scars. Can you imagine living any other way? And it's like there's there's something in the the pain and the growth of it. And I don't know if in the real time process of figuring out what I'm supposed to believe, what I'm supposed to make of all this, I imagine that's part of the journey.

 

00:36:40:07 - 00:36:59:00

Brady

You know, at 27 years old, that was the first time I ever, quote unquote, put a toe out of line. I tried getting married. I was like, I want to be. Y-you this is why you go here. You're supposed to get married. I didn't get married. I was like, I want my money back. And I had this this literally what they said, you know, get a degree in a wife.

 

00:36:59:05 - 00:37:16:20

Brady

I didn't get the wife. And so I was like, well, what am I doing any of this for? And then I had a my best friend at the time. We'd been living together for like two years. We'd gone and knocked overs together and traveled all over. And he came out to me one day. He said, you're the second person I've told.

 

00:37:16:22 - 00:37:35:05

Brady

And he's like, the reason I can't tell anyone is, of course, it's a big no no at BYU. In fact, they there was it came out later. There was this a list like a running list that they the faculty. I don't know what department was the honor code department. They were keeping an active list of students with suspected same sex attraction.

 

00:37:35:06 - 00:37:52:10

Brady

And if they were able to corroborate that this person had acted on it, they could get them out of the school so they could get a heterosexual student in someone that's going to follow the honor code, which is what they signed up to do. And at that point, I had been so about it. Like I was like, I knew you could find something.

 

00:37:52:10 - 00:38:08:15

Brady

You could overturn a stone and find someone, like doing a party in Provo. I didn't want any of that. I had agreed to the rules. I was dogmatic, but I like it was rooted in no one's twisting my arm. This is me in honor, fulfilling the thing I agreed to. And up until that point, it's just always how I had done things.

 

00:38:08:15 - 00:38:33:10

Brady

But then my friend tells me he's like, I can't. You're the second person I've told because I almost ended my life again last night. I was like, why am I doing any of this? This is like the best human I know. And he threw basically no fault of his own, has this proclivity. He didn't ask for it. If you had given him a pill and it would go away, he'd take it in a second.

 

00:38:33:10 - 00:38:46:21

Brady

But he felt less than. He felt less deserving. He felt unloved by God, by the church, by the school. He felt like he didn't deserve any of it. And it just ring my bell, because I think I just come so close to that loss. Didn't even know it. I was like, why am I doing any of this man?

 

00:38:46:22 - 00:39:09:20

Brady

So for the first time, we were like, let's just get out of Provo, man. Like we moved up to Salt Lake. We're crazy. We're so out of here now. Had wine for the first time. You know, I tried different things, but every one of those also served as a lesson. And you mentioned earlier, like some of these things, like there's a probably like an optimal path through life and over thousands of years of wise men telling you.

 

00:39:09:21 - 00:39:30:09

Brady

Hey, this is probably the best way to do this. If you fuck around, you will find out. Generally, here's the compiled list of billions of people that have lived here. The through lines. This is kind of the most optimal, you know, the apex of the turn, right? I in spite of my faith journey, I found that that apex that they've offered is actually still kind of true.

 

00:39:30:11 - 00:39:50:06

Brady

Like I had to I tried weed for the first time, and then that turned into a huge chapter in my life that I kind of. It would have been better if I'd never ultimately smoked weed, because it was it was years of it. And then like all of these like big crater environments that I was in, it was like, in order to fit in, you have to smoke with everybody.

 

00:39:50:06 - 00:40:05:18

Brady

And then I found myself in these like, depressive cycles. I found myself dependent on it. They call it wake and baked, where you have to wake up in the morning, you got to light up and you're just you're maintaining this high all day because you get used to the volume on life being brought to a very tolerable level.

 

00:40:05:19 - 00:40:27:12

Brady

But life is out here. And so if you've only got the tolerance for this, you're missing all of this. And I realized it was like maybe the that principle in the Word of Wisdom. Maybe it was for that. You know, there's like there's a lesson on the other side of every door I ultimately opened. And I think I'm okay sometimes not opening those doors.

 

00:40:27:14 - 00:40:43:19

Brady

You know, I don't need to try cocaine. And no, it's like, I guarantee I would love that, but I'm not going to open that door because I would have to go through the lesson of whatever I was meant to teach. I did learn a lot from this experience with cannabis, and it's a those lessons have shaped who I am today.

 

00:40:43:19 - 00:41:06:06

Brady

I don't know if I needed that one. You know, there's probably something to be learned, like if someone goes and like hasn't, it's like you'll you'll be a well-rounded person at the end of this, I don't know, personality definer like character building arc. You're like, did I need that? So every so it's a weird thing to reconcile ultimately where it's like a lot of the philosophies, rules.

 

00:41:06:06 - 00:41:34:01

Brady

I think there's still pretty good. I just don't know that the the LLC, this one specific pipeline. Yeah. That's right, that's right. Because they're a nonprofit with $100 billion rainy day fund and diverse and the second largest landowner in the United States. But yeah, whatever I don't I don't think that I need that. But I'm also like kind of wondering when I have to hold that child in my arms.

 

00:41:34:01 - 00:41:59:09

Brady

I want him to have the clearest scaffolding. And am I the most qualified to teach that? I don't know, man, because we also need more people. Like what I know is like the you need a community. So how are you qualifying that? Because it's like, oh, like my community. Default would be just the people in my ward. So what's kind of like your heuristics for the people that you want to raise your kids around in this community?

 

00:41:59:11 - 00:42:06:09

Braven

Oh that's great. That's a great question. Honestly, you mentioned Elena Cardona in Grand Cordon being here, me and my wife went on the tax cruise with them.

 

00:42:06:11 - 00:42:07:21

Brady

No kidding.

 

00:42:07:23 - 00:42:27:00

Braven

Like I want to see them with their kids because I think they've more intentionally curated that around their kids. And anyone I've seen at least publicly display that. And I want to talk to you about it. I want to see it in person. And it's so powerful, like just the way they've done that. And, you know, that's that's that's what I want to create for my kids.

 

00:42:27:01 - 00:42:43:02

Braven

And it's like, it's like, first it's going to be my friends, like who we choose to hang out with. That's who they're going to see and be around. It's like, what neighborhood are we going to choose to live in? What people are we going to invite to be around and have around? Like, those are the first core people, and there's certain family members that it's

 

00:42:43:04 - 00:42:44:19

Braven

I don't necessarily want my kid around them.

 

00:42:44:19 - 00:42:48:08

Braven

So like, respectfully, like we're just not going to spend a lot of time with

 

00:42:48:10 - 00:42:53:20

Braven

first of all, it's just looking at that I grow my friends in the people around me. And I think the most important thing for me,

 

00:42:53:20 - 00:42:57:22

Braven

when I look at the people that you grew up around and who had a good impact or who had a negative

 

00:42:58:00 - 00:43:09:10

Braven

there's so many people I had to overcome their comments about me to become who I am today. Really. Like like, oh, like, why would you do that? That's dumb. Like, who do you think you are?

 

00:43:09:11 - 00:43:15:19

Braven

Like like, oh, like you're Mr. Self-development now or like you could just, you know, like just like all those little comments and like.

 

00:43:15:21 - 00:43:17:01

Brady

Yes, dude.

 

00:43:17:02 - 00:43:30:12

Braven

And I thought like, okay, all of those things that have sat in the back of my head, who were the people that place those there, and how do I make sure my kids get as few of those as possible so I can just make it as easy, not as easy on them as possible, but it's easy to

 

00:43:30:14 - 00:43:33:21

Braven

pursue growth in the life they want without.

 

00:43:34:01 - 00:43:50:10

Braven

Like, every one of those felt like a demon. I had like a like a dragon. I had to go slay, which was unnecessary. Like it was just a stupid belief that some teacher planted there of, oh, like, you don't know how to pay attention, so you're never going to be able to be successful. Like, oh, you think you can build a business and you won't have to focus.

 

00:43:50:11 - 00:44:07:00

Braven

Like all these little comments that I had to overcome and like, man, how can I just make sure my kid doesn't get that? So it's like, I want to be intentional. Their teachers are like who? They're around. Like, you know, we have a nanny and we just lost our last names. Were you hiring another one? It's like a huge part to me is like, hey, what do you believe?

 

00:44:07:01 - 00:44:14:10

Braven

Like, tell me about your goals. And, like, I don't want someone who believes that this world is evil and that I want money are evil. And like, you know, I want.

 

00:44:14:10 - 00:44:15:04

Brady

Them to.

 

00:44:15:06 - 00:44:44:03

Braven

Positive beliefs. So, you know, there's there's a lot of attention on that. And then also, yeah, like if it's going to be a church community that we're like, I want to see the people. Like it doesn't matter to me how much money they make, but it matters to me how they view the world in their beliefs. And what are they going to what what are those like jobs that they'll make it my kids, because everyone's going to make them like how we are, like being funny and like, I want, I want my kids to get as few of those, like, false beliefs planted in their brains as possible.

 

00:44:44:05 - 00:45:09:08

Brady

I think more people are going to realize there's there's just a big trend right now where people are not having families, they're not interested in having kids, and they're not interested in sacrificing the way that their life's going, because it would. What they would have to put on that altar is like going out every weekend or whatever. The thing is that they're saying that is more important to me than fulfilling my biological imperative.

 

00:45:09:10 - 00:45:27:17

Brady

Have you felt like you've, like, given up any kind of freedoms as a result of having a parent? Because because like, look, we can talk about like, the money and like our business strategies and all this stuff, but it's like, I don't think there's anything more important than developing and creating the next generation and do it. In the last 20 years, it fell off a cliff.

 

00:45:27:19 - 00:45:53:00

Brady

We're now below replacement rate and it was forecasted people saw it in South Korea, in Japan, and those are usually leading indicators of how things will go in the US, both in technological advancements and then societal our population growth and scale. And there's South Korea is now I think it's point six for every two people dying. So it's just the population density is just going to completely dry up.

 

00:45:53:00 - 00:46:11:13

Brady

And we're going to run into the same thing here in the US. So it's like my my impetus in doing this is obviously to bring more people incredible conversations from like brilliant minds. But I've got to get more people to understand there's nothing more important than having kids. Have you? What have you lost from doing this?

 

00:46:11:15 - 00:46:16:21

Braven

Well, you know, I didn't go to.

 

00:46:16:23 - 00:46:19:09

Braven

Array last year for New Year's or the year before.

 

00:46:19:10 - 00:46:26:23

Brady

Oh, you missed out on Coachella, bro.

 

00:46:27:01 - 00:46:46:07

Braven

The truth is, like, there's a part of me that's thought about all those things. Like, man, like, it would be fun. Especially like like we started having kids. We have we had no money. So making money. So there's this part of me that goes like, this would be kind of fun if we were making this money. I didn't have kids.

 

00:46:46:09 - 00:47:14:14

Braven

But it's like when you really sit back and look at what am I giving up? What am I getting? It's it's what I, what I would say to someone is if you would speak out loud, your quote unquote, then you would be giving up and listen to that back. You would. You probably either laugh at yourself, cringe at yourself, or at least give yourself the advice of like, come on, that's that's kind of ridiculous.

 

00:47:14:14 - 00:47:37:09

Braven

And all of the things that I've given up are like of no value beyond the moment. Right? Like, like beyond that night at that club that I essentially have given up, like beyond that night, there was no value that I was going to get out of that. Like there's no thing that I missed out on because that and the thing is, like, you can still an amazing life with kids.

 

00:47:37:11 - 00:47:55:12

Braven

You have to have your kids with you all the time. Like me and my wife were like, we take a quarterly trip away from the kids and that's amazing time for us like that. We get to connect and have fun and and if we want a part, like we can do whatever we want. But, you know, in some ways it's like sweeter because it's this thing that we enjoy in connection.

 

00:47:55:14 - 00:48:16:23

Braven

And then we get to go to like break Wolf Lodge and take our kids and just like, you know, and just have like such a good time in that place too. So like, we can go from such different, diverse experiences. And like I said, to me, life really is about progress and growth. The only real joy I've found in life is in progress and growth, and always have people telling me like, do ones are going to be enough.

 

00:48:16:23 - 00:48:38:09

Braven

Like everyone, my friends, my boss. Now, do you feel like you're making up money doing up? He's like, yeah, we'll just kind of like get the other skill that comfortable and that. And just like, like maybe financially like doesn't mean I'll have to, like, make more money forever. But I'm like, dude, like, you just explained damnation to me, and you just explain, like Satan.

 

00:48:38:12 - 00:48:39:14

Brady

Wow.

 

00:48:39:16 - 00:48:59:08

Braven

He's trying to take us, which is a death to progress, a damnation being damned. Yeah. Stopped a stop at progress. So to me, the whole joy equation is keep growing. And if you want to grow in this life, I'm telling you, like happily, having kids will force more growth than you could ever imagine in your life. If you choose.

 

00:48:59:09 - 00:49:17:15

Braven

Like, do you want to be a good parent? You could choose to be a shitty parent and you know you can go that route. But if you're someone who wants to be a good parent, it's going to force growth in an incredible ways that you never, ever, ever will find those what we found kids that just don't think there's any other way to recreate this moment.

 

00:49:17:15 - 00:49:34:03

Braven

And entrepreneurship won't do it. Having dogs won't do it. Like, you know, those can weigh different ways. You become a negotiator of business, but like you're going to go with a four year old.

 

00:49:34:05 - 00:49:49:16

Braven

Pulls out a different part of you cannot yell at of and, you know, like it's just a whole different world that you're living in that forces it mirrors back to you in the worst parts of you and makes you like so. Yeah.

 

00:49:49:17 - 00:50:07:03

Brady

So being in that seat. Do you ever. If I'm trying to imagine me living your life for me when I end up having kids, I feel like I'm going to be so obsessed with those kids. I'm going to want to know everything about. I'm going to be excited at every like worm they find. I'm like, dude, let's talk about that worm.

 

00:50:07:05 - 00:50:12:09

Brady

And then I kind of zoom out and I go, how?

 

00:50:12:11 - 00:50:37:22

Brady

How did you know my own father? Two degree. It seemed like he was pretty interested in for like a few years. And then just like other stuff came up and I. Well, you know, no one's perfect, but I there's a part of me in the back of my mind that goes, I worry that one day, like other stuff is going to come up because apparently I wasn't captivating enough to, like, stay locked in and like, wanted, like be pretty involved in my life.

 

00:50:38:01 - 00:50:56:13

Brady

And I will set the rules of the road I will be I'm just a functionally different person. So I don't really don't think it's going to go that way. But like, how do you think parents or fathers kind of go that path where they just kind of stop caring or they, they do decouple, like, is it just their own shit?

 

00:50:56:14 - 00:50:59:02

Brady

That's what I had to learn is largely it's just their own shit.

 

00:50:59:02 - 00:51:27:14

Braven

it's actually just everything in our life. So what happens in marriage to like. Fair point becomes uninteresting. It's we become uninterested. It's we. The way our brain works is it has we're like a thermostat. And if you open up the big door and it's hot outside for a moment, it gets hot inside. You feel that heat come in, but then the thermostat adjusts and runs, AC runs, and then the temperature comes back down.

 

00:51:27:14 - 00:51:48:13

Braven

Or if you open the door and it's winter, the temperature drops for a second. But then the heater kicks on and the thermostat controls a baseline in our life, so we'll always get back to baseline. I remember when we moved into the house we live in our house. Unreal dream dream neighborhood. It was like I thought of like ten year goal to move into this neighborhood.

 

00:51:48:13 - 00:52:06:15

Braven

When I put on a mission for like three years ago. When you move into it like a year later into this beautiful home, you know, it was like, it's just unbelievable. And I remember moving in and I thought, like, this will never get old. I remember I wake up and I would walk out of my master bedroom into this hallway.

 

00:52:06:15 - 00:52:25:12

Braven

This was like oversize of noxious hallway. And I would be like, man, I will never get sick of walking down this hallway to my office to like, have my morning studies. It'll never get. I just never get used to this. I woke up this morning. I walked down the hallway with my my house and I didn't look at the walls.

 

00:52:25:14 - 00:52:48:01

Braven

About the house I thought was that it could have been my. It could have been my 800 square foot house. Memo I've lived in, got married and then no difference. So we do that with everything. And so the real question is how do we keep those things interesting. And your kids like unfortunately you'll do the same thing will happen to like they'll come and go back and then they'll get a new stage.

 

00:52:48:01 - 00:53:01:15

Braven

And it kind of is like reset the thermostat and be like, I gotta coach my son's basketball team. The first time last year, it was like this new thermostat of exciting and go buy all the basketball stuff. And and we're like, all in. And this is so fun. And then you got into racing with me because I was like, I love racing cars.

 

00:53:01:15 - 00:53:35:04

Braven

And so it was like riding a go kart. It's so fun. It's so exciting. But then it kind of like normalizes out. And so, you know, it's the same thing in marriage. It's the same thing in business. It's the same thing with money. Like we will normalize out to to like what we're used to. We have to find a way to instill habits and intentionality that they're there regardless of the temperature, because you will that you will find your kid not exciting on the day when it's like, dude, it's 400 would be diaper and yelling, throwing stuff.

 

00:53:35:06 - 00:53:55:03

Braven

I'm just so uninterested in anything new with this kid right now. And there has to be some sort of like, standard evil that goes beyond that to say. And tonight we're in do that formations. We're going to read a book and whatever that thing is, right, and reset back to realize, like to the kid, like reading the book.

 

00:53:55:03 - 00:54:15:16

Braven

That moment was the only thing that exists. So, you know, it's it's it's more intentionality. Like, that's the answer. I hate that it's so cliche, but it's like that is the answer. It's like you have there has to be intentional. It will not happen naturally. We'll all end up just like your dad. If we're just left to the hope that our kid is interesting enough to please us, it doesn't exist.

 

00:54:15:17 - 00:54:33:18

Braven

Like you can have the most interesting kid in a world where matter. Maybe that didn't have the habit of intentional connection with you. Like if it wasn't your fault or it was just those things didn't exist. So it's thermostat got set to like Brady's Brady and like you could have been the most interesting wild kid ever. You could have been like jumping up and down, going off the walls.

 

00:54:33:18 - 00:54:48:22

Braven

And that would have become normal. You could have been like monotone, do nothing about him in normal. Like, you know what I mean? Like, you even have those people in our lives like, to some degree, even your dad texting you that text at some point it becomes less dramatic and just is what it is. It's less exciting and crazy.

 

00:54:48:22 - 00:55:10:06

Braven

Is the first time you sent to a text about disappearing. So, you know, we also do it as a safety magazine, which is great thing that we do it because that's how we also deal with suffering. But it is something we have to create those connections in. There's many.

 

00:55:10:08 - 00:55:25:09

Brady

And I love this because you said one time you're like, when I made my first million, I thought everything would change. And then it was like dope for like 27 minutes. It's like Taylor Swift talks about like the all she wanted to get was Grammy. That was it. That was everything. And pre Grammy, it's like it's all you think about.

 

00:55:25:09 - 00:55:45:15

Brady

Then you get it. It's awesome. For like 17 minutes synapses and the neurons are firing. Oh my gosh. And then on the other side of it it's like what is the Olympian gold medal syndrome. You know, we as humans I think were just really good at evolving to wherever that thermostat is. We're really fast paced and adaptive, but then that adjusts to basically everything.

 

00:55:45:18 - 00:56:04:09

Brady

And that's what I've kind of worried. I really appreciate you saying, like, you have to be intentional and find either new things to create novelty or have a routine that structures around it so that you're finding new things to appreciate, or just expecting it fully so that it doesn't catch you by surprise. And you're like, oh no, I guess, like I'm just now indifferent, like, no, no, no, no.

 

00:56:04:09 - 00:56:27:14

Brady

Like you can create these things constantly in the process of adaptation. You've obviously had this like generational run with your business. What are some of the adaptations that you personally have started to implement that you have seen contribute to where you're at now, like you like as a person, obviously, like you're super regimented. Every morning I see your thing and it's like he got up at like four again.

 

00:56:27:15 - 00:56:36:23

Brady

He's in his cold plunge. So I know that those things. But like outside of that, like, what are some of the things adaptively that you have seen lead to The brave and Grant today?

 

00:56:37:01 - 00:57:00:22

Braven

So did it's really, to me, so simple. When I break down, I look backwards at how I've achieved everything that's been achieved and you know, all board to God. But like the disciplines that I think have led to it, if I have any part of the credit for it is that I say this all the time. The reason people don't have what they want in life is they don't even know what they want.

 

00:57:00:23 - 00:57:17:18

Braven

So the first thing you got to do is figure out what the heck I want. She wanted the grandma, she wanted the thing. So it's like, if you know what you want and then you will at least every quarter, sit down and look at your life and make adjustments to go towards the place that you want to go and create growth.

 

00:57:17:19 - 00:57:36:00

Braven

Again. Like this. The best way to never have the thermostat, you know, cause you to just be depressed and hate your life is just keep growing every quarter. Like go, you know, it's like, dude, I'm going to make the standard of my household 75 degrees and then 80 degrees and 85 degrees or 90 degrees, obviously. Like, you know, the, the.

 

00:57:36:02 - 00:57:39:22

Brady

The relative analogy there. Yeah. We're in Arizona.

 

00:57:39:23 - 00:58:00:03

Braven

Yeah. But my point being is like I'm going to keep just raising the standard of what my thermostat can hold, I can handle. And the way I was just growth. Right. So like growth is truly like the actual path to joy and happiness. And so if, if for me, the thing that really ritualistically if I really like break it down.

 

00:58:00:04 - 00:58:16:08

Braven

Yeah. Like when the day is really important, all those things. But every quarter I look in my life, every quarter I open my business, we have a quarterly offsite for my business and me and my wife, you know, quarterly. Like look at our life and our goals and what we're doing. And then I also look at it weekly and I also try and look at it daily.

 

00:58:16:08 - 00:58:33:00

Braven

But the cool thing about is you really set the quarterly, I would say is that like to my team, we can never get more than a quarter off because we're always going to come back and got like a 2 to 3 day off site. We're going to reset and rebuild, get our focus back and build a plan. And where do we need to grow, where new fix things and go?

 

00:58:33:01 - 00:58:43:18

Braven

We can never get more than a quarter off. And my, in the last six years of business, we've never gone more than a quarter up. We kind of order where we did not grow, but we've never had more than a quarter of a demographic.

 

00:58:43:19 - 00:58:44:03

Brady

Wow.

 

00:58:44:04 - 00:58:58:20

Braven

So we've grown year over year on average, like 70% and almost doubled every year for like six years in a row because we never get more than a quarter off. And really, we also have a weekly meeting and we really never get more than a week off with my wife. So it's like we can get a few days off.

 

00:58:58:20 - 00:59:11:14

Braven

But then when we get to that weekly meeting and it's like, man, we don't feel connected or you know, what's going on and we're able to like, reset. And we look at our goals and hey, we set these goals for the quarter. Like, where are we at with them? Well, you know what? I didn't get to the gym every day this week.

 

00:59:11:15 - 00:59:36:16

Braven

Like make it. Oh, I'd have been sending my daily messages to my wife. Like maybe that's contributing. That's not connected to me. Resettlement. So to me it's so simple because like decide what you want. And then if you quarterly and weekly start looking at your life, to me it's almost like, how could you not get there? Easy. Thing is, we should go month after month, year after year.

 

00:59:36:16 - 00:59:50:17

Braven

And you look at people's lives and always ask my team when we're doing like trainings or setting goals as a team, because we set goals personally as a team as well. And I just said, how many people you know in your life that are probably a decade out since they looked at this stuff, I've learned to have a hand up at ten people in their life.

 

00:59:50:17 - 01:00:14:06

Braven

They know, and that's how it happens. If you just go quarter in a year and, you know, five years and you don't look at like, what about my relationship with my sons? To be with all my relationship with my life, to be. So as simple as it is to me, that's the most important ritual of all. Just take that inventory at least quarterly.

 

01:00:14:08 - 01:00:36:05

Brady

So you're regularly taking your entire life. You're laying it out on the table and running the microscope over it because you have nothing to hide. You're hiding nothing from yourself. Which is so funny, man, because like, I have this tendency, I had this bias where my my proximity bias leads me to believe that most people in this world surely think this way or have this.

 

01:00:36:08 - 01:00:49:02

Brady

They're comfortable being with themselves. Like, obviously everyone's doing the work all the time. They're doing the shadow work, they're reflecting, they're going, oh, taking radical ownership. And then you kind of zoom out. You go do like, no one's doing that. We are the few.

 

01:00:49:04 - 01:00:59:23

Braven

That's some of their goals. No one can tell you what goes on. What do you want? Every interview I have, what do you want in the next three years?

 

01:01:00:01 - 01:01:16:00

Braven

You know, make a little bit more money or they have no idea. Like. Well, yeah. Good luck. How were you ever going to figure that out? You don't even know what you want. How are you going to get it? Like, it's like it sounds so stupid. I'm like, if you don't know what you want. How are you going to get it?

 

01:01:16:02 - 01:01:35:06

Braven

You don't take inventory of it. How are you ever going to figure it out? So, you know, to me it all does start with like, revealing yourself. So it's like you have to get really honest about who you are and what what. So actually what I set goals me and my wife and we set goals starts with we make a huge list of everything that were frustrated about everything we were not liking or everything that bothering us.

 

01:01:35:06 - 01:01:52:01

Braven

Everything that's like, it's really like a not fun process because there's like all this, like gross stuff in our life. Anything that just feels off and we look at it, we're like, okay, cool, but those are all warning lights of what we do want. And we've had like, you know, flip them or like either it's like, okay, if I don't want that, then I want the opposite.

 

01:01:52:01 - 01:02:09:03

Braven

That's a good, easy one. So it'd be like, I don't like we have like I have like no doubt. But like I had like debt on like my wife's car. I don't like that. So the opposite would be like no doubt on the wife's car like. Let me just make sure I get that paid off. So it's not sitting there back in my head or whatever the thing is.

 

01:02:09:03 - 01:02:25:03

Braven

Or it could be like, I don't like that. I don't feel connected to my wife during the week. And we like connect on the weekend or date night, but during the week it's kind of like we're disconnected. So I'm like, okay, we'll do the opposite out, okay. Like feeling connect to my wife on a Wednesday afternoon and it'd be like, okay, cool.

 

01:02:25:03 - 01:02:42:05

Braven

What if we just did a Wednesday afternoon date lunch? So it's like, you know, I mean, you could easily start creating, like, what you want out of, of warning lights of all the things you don't want. But most people never take the inventory and say, this part of my life is not working or sucks and we don't look at it, then you never create the other side.

 

01:02:42:10 - 01:02:56:16

Braven

And so that's that's like literally in my process, like, what? Do you not like your life? What would be the opposite? That's probably pretty much what you want. And then build it out into goals quarterly. And your life gets really good every time.

 

01:02:56:18 - 01:03:17:04

Brady

Just like the reason most people don't have these sorts of things is they're not willing to be honest with themselves. You're like, go to the most honest people I have ever met. You like, lay it all out. And it's one of the coolest things. But it's a it is a core part of why you're crushing. And dude, there's like so many more people are just running.

 

01:03:17:08 - 01:03:36:18

Brady

They're running from themselves, they're running from accountability. They're running from any kind of ownership or inventory. And they think that that's because of there's pain on this side of acknowledging this stuff. But it's like you're either going to choose the pain now or you're going to choose the pain gets chosen later by default. So what is it? It's like, you know, choose a what is the quality?

 

01:03:36:18 - 01:03:37:22

Brady

It's like a.

 

01:03:38:00 - 01:03:44:00

Braven

Choose a chooses an easy life or like make it easy choices and a hard life for.

 

01:03:44:05 - 01:03:44:17

Brady

Yeah.

 

01:03:44:22 - 01:03:46:07

Braven

An easy life.

 

01:03:46:09 - 01:04:06:14

Brady

And it's so true. It's like it's all of these like, principles. And I, I like to think some of it came from being raised in kind of this, like religious capacity where it's like, you have to take inventory of your sins. It's like, okay, cool. So I can self-awareness enough to say this was a mistake. This, I chose this and I have to repent from this.

 

01:04:06:16 - 01:04:26:17

Brady

And I feel like, dude, like if I zoom out and I look at the conditions on the ground globally, there's so much conflict. Nobody gets along. And, you know, hopefully we're spending things down with Iran. You know, hopefully Ukraine and Russia figure it out. It's like, how many could the aliens come and visit us sooner when we get to be like a type three civilization?

 

01:04:26:17 - 01:04:32:05

Brady

Whatever it is, we're on the scale that we're aspiring to be. If more people just own their shit.

 

01:04:32:07 - 01:04:56:18

Braven

Yeah, we have a really bad habit. When I really committed to the idea of teleporting, this is like the hardest commitment ever. Because every day. Am I going to actually tell someone the truth right now? Like just you? Just endless. It's never ending. We're always aligned. Like we're lying. Like almost. There's just so many. It just keeps going deeper.

 

01:04:56:19 - 01:05:00:04

Braven

If you're really willing to look at it. Most people are like, I'm not a liar, so they never even.

 

01:05:00:04 - 01:05:03:01

Brady

Look at it. Yeah, I just exaggerate a little bit. You're like, that's a lie.

 

01:05:03:03 - 01:05:29:04

Braven

It's like it just goes so deep. But, you know, it's so one of the things that I've learned is really hard is when, if, if me and my wife getting a fight and she has a part to play in fighting for sure. Right. Well, the easy thing for me to do is not confront my part, because that would seem to just like that would seem to not make sure she knows about her.

 

01:05:29:06 - 01:05:46:08

Braven

Right? So it's like rather me being like, yeah, I was totally being a dick right there. And I was like being stubborn and not willing to listen to her. I just go like, babe, you came at me with that. Like you came at me. Like you came out with me from out of nowhere. Even though I know in the back of my head I chose to be stubborn and not, like, take that in or whatever.

 

01:05:46:08 - 01:06:02:08

Braven

I know my part, but I'm like, I'm not going to say my part because she had a part. We have this inability to just own and accept our side as this is the truth for me, and let it let their side be their side. So like the whole world is that it's like, yeah, but look at look at what?

 

01:06:02:09 - 01:06:20:01

Braven

Look at what they did to us. Look what they did to us. It's like okay, cool. Got it. Can we talk about that separately? Look at what you did. Me. So I really try with my wife. She comes to me with something I did. We only talk about that in that conversation. And in my head, I started going, you did this and she did this, and she should have said it this way.

 

01:06:20:01 - 01:06:35:02

Braven

And I wish you had done it this way. I really, really, really try hard to be like inventory, that I can bring that up at a later time to have that discussion. If that's something that really bothers me, that I want her to change, we can talk about it differently right now. She just brought this to me and she's right.

 

01:06:35:02 - 01:06:50:15

Braven

I was I was checked out yesterday with her family was over. And, you know, I don't need a spring on her that she didn't tell me about it or that, you know, I wish she would have had some respect for my hard day or whatever. I can tell her that later if we want to have that conversation. That's so important to me.

 

01:06:50:18 - 01:07:09:06

Braven

Let me just address it. I did have a part to play in this. Not true. And usually what happens when I do that we get to like the other side of the conversation and then she starts going, yeah. And you know, like, I probably should have told you that they were coming and I probably wasn't very respectful. If I can be found for one day.

 

01:07:09:06 - 01:07:23:19

Braven

And you came home with all my nieces and nephews to run around the house being crazy and the House of Lords astronauts loud, and you were just like for like three for a second in my own home. And, you know, I probably could have given you some more like understanding for that. I apologize for that. I have seen.

 

01:07:23:20 - 01:07:44:11

Braven

Nothing had I like, reacted with that. So that to me is like it's the willingness to just own the truth without needing someone else to own theirs, without having to like, force someone else to do it. Just be like, yeah, this is your right. Yeah. It was kind of the area that like, it just diffuses like all of the energy around like topics.

 

01:07:44:11 - 01:07:48:12

Braven

And then someone else is like almost like this weird negotiation tactic.

 

01:07:48:16 - 01:07:49:01

Brady

Yeah.

 

01:07:49:02 - 01:08:10:12

Braven

Of like they're almost forced to then like, fold on their side. But it wasn't the intention to have that happen. It was just like, oh, the truth. And it just kind of like diffuses all of that energy. So that's I'm not Bertha gotta like, do this. The hardest thing ever. Constantly. True. But I think that's the speed of outcomes in my life is 100% connected to the speed at which I'm willing to tell the truth.

 

01:08:10:18 - 01:08:29:20

Braven

Speed, which I'm telling to tell you the truth, the speed at which I'm willing to say, yeah, we don't do it that way. I wait until the 10th meeting that they've done something wrong versus the first meeting I saw. There's just a speed at which we're going to get a result from not going to result, and I've just gotten better at doing the faster and saw perfect way to the fourth meeting.

 

01:08:29:21 - 01:08:38:05

Braven

And like, I don't want to offend them or whatever. And then, you know, and so there's still a delay. But like the faster I get a ton of truth, the faster results come.

 

01:08:38:10 - 01:08:44:22

Brady

So it's a batting average, right? Yeah. Know like if you're going in expecting 100% you're going to get bummed. Yeah.

 

01:08:45:00 - 01:09:04:05

Braven

There's no way to be 100% perfect truth teller. But if you can like start writing like registering it, catching it and then like correcting it, your life is move so fast and then you're like every year, year round, people are continually traveling. Really different than I thought of the year ago. But yeah, I got real about the fact that I was getting fat.

 

01:09:04:07 - 01:09:04:20

Brady

Fat.

 

01:09:05:01 - 01:09:08:17

Braven

Fat, like whatever. I changed that part of me because I just, I owned that truth.

 

01:09:08:18 - 01:09:29:23

Brady

So there's no damn well what? You were fat ever brothers? No. These got guns. It's okay. So with that discipline, with that regiment, quick pivoting, moving forward with speed, honesty, integrity, velocity, to tell the truth. What are your next three years? Now explain how it looks in your purview. If it's. You have so much design, what does that sound like?

 

01:09:30:01 - 01:09:32:16

Braven

I'll tell you. Yeah. This morning.

 

01:09:32:18 - 01:09:35:09

Brady

Really? Oh, shit. Breaking news.

 

01:09:35:11 - 01:09:44:07

Braven

Yeah. We were considering selling a big portion of our company, and I had an offer yesterday.

 

01:09:44:09 - 01:10:09:12

Braven

To have the wire money wired into escrow for $15 million. That I would have taken the majority of that money directly. And this morning, I let them know that it would not be would not be taking that money. We're going to go on to build $100 million company and exit at that point. And so that's what the last three years of life so.

 

01:10:09:14 - 01:10:27:08

Braven

Wholly hopefully share like wisdom and what lessons with other men as well on the way because they feel passion and excited about that. But it's not like to me it's not this big business. Things maybe make money. I've said this group commitment, it will. I will get paid for. I'm not doing it for free because like, I just value my time.

 

01:10:27:08 - 01:10:42:15

Braven

But it's not a money project for me. It's something. Share as I go because it's fine fulfillment in it. And then we're going to go into a $100 company and we'll go right now. So that's the goal. That's what we're doing that three years.

 

01:10:42:17 - 01:10:56:11

Brady

Why would you say no to that? I mean, I can I can take a few guesses. But I want to know, like dude, that's a big decision. It's there to go. It was probably PE. Somebody was ready to like throw some weight behind it.

 

01:10:56:13 - 01:11:05:05

Braven

Dude, it's the biggest decision I think, business wise have made. It was not it wasn't like a joke. It wasn't like a halo of offer for 15 million.

 

01:11:05:06 - 01:11:09:02

Brady

Yeah. Ludi do know it's a serious.

 

01:11:09:04 - 01:11:25:16

Braven

Like wireless 15 million in escrow, basically. Like, you know, maybe you're. Yes. Like at this, at this moment. Because, like, we had extended beyond our low. So at this point, I was not bound to do the deal. But they knew how to ask.

 

01:11:25:18 - 01:11:31:00

Brady

And this is after they had done probably like just a valuation saying business.

 

01:11:31:02 - 01:11:43:02

Braven

Yeah. Massive energy for me from my team like this is this is a big deal. And it was also like partly for fun, like the next phase of growth and all these things. And.

 

01:11:43:04 - 01:11:50:23

Braven

But it was going to give up a big chunk of the business. And essentially I controlled what we were doing. And.

 

01:11:51:01 - 01:11:56:02

Braven

Dude, how did that make sense?

 

01:11:56:04 - 01:12:17:12

Braven

I so I said there I looked at it, it's like $15 million. This would be enough to like secure safety and all this thing for my family right now. But to me, what I realized was I was going to make that decision out of a scarcity spot of like all of my trauma from growing up, of watching my dad build and lose everything.

 

01:12:17:12 - 01:12:32:20

Braven

And I go through all this, all this trauma from it, I thought, I have to secure this opportunity, like, I got this offer. I have to do this like I have to secure this and put this aside so my family safe. And I was like, but that wasn't like my goal. That wasn't really what we set out to do.

 

01:12:32:21 - 01:12:54:17

Braven

That's that's six year old Scared Raven talking. And I had a conversation with God this morning about it and felt like he approved of of the decision. And I feel my wife and she said, let's go. And so I let him know and.

 

01:12:54:19 - 01:12:55:09

Brady

Holy.

 

01:12:55:10 - 01:13:01:11

Braven

You know, I think to me.

 

01:13:01:13 - 01:13:24:06

Braven

Here's what I really think is the reason I made the decision, the version of me that said yes, that the old thing I really have to change or evolve. Like I said, yes, I could have pretty much stayed the same guy taking that money. You kind of like start investing in it and happy to make good amount of money to do the other thing, to build a $100 million company.

 

01:13:24:07 - 01:13:42:11

Braven

I don't know how to do that. I'm not the guy to do that. I don't have the current capability to do that. I don't even know what that looks like. Half of it, you know, talking about like least doubling the revenue and Ebit of the company and presenting it in a pocketable, real way, that is someone who would want to spend nine figures

 

01:13:42:15 - 01:13:44:14

Braven

I don't know, I don't have the confidence to do that.

 

01:13:44:14 - 01:13:55:03

Braven

I don't have to sit at that table. I don't have to call on this out. That negotiation I don't have I don't I don't have the network to to have those conversations. I don't know who to go to to talk about those things. So the guy who has to figure that

 

01:13:55:05 - 01:14:00:21

Braven

he's going to acquire like full death and rebirth, recreation of a new man.

 

01:14:00:21 - 01:14:11:08

Braven

And like that, to me, sounds a lot more like a fulfilled calling purpose than taking $15 million and putting it in the market and getting to live off of the rest. Not.

 

01:14:11:14 - 01:14:22:18

Brady

And that's what you want to do. That's where the adventure is. I think this is going to end up being your Tony Hawk moment. A lot of people don't know this. You ever play Tony Hawk's Pro Skater?

 

01:14:22:20 - 01:14:41:06

Brady

The OG bro, you grind, you did the gaps. What people don't know is right before Tony Hawk's Pro Skater went live, Activision went to Tony Hawk and they said, we would like to pay you $500,000 and you get no royalties.

 

01:14:41:11 - 01:14:47:03

Brady

there was no guarantee that this game was going to do as well. I mean, it's literally a generationally defining game.

 

01:14:47:04 - 01:15:05:10

Brady

And they did like ten versions after it. I mean, it made like tens, maybe hundreds of millions in sales. But Activision tried buying him out for 500 grand, and he had that same thought where like he was known as Tony Hawk, but half $1 million, you know, in like 1996. You're like to say no to that. That's crazy.

 

01:15:05:10 - 01:15:25:23

Brady

And so he's like, that would provide me security. And so maybe young scared Tony Hawk would have liked that just to know, hey, I've got that there. But he said no to the deal. And then what that turned into was obviously tens of millions in distribution royalties, and it turned into everything else but that. I'm confident that was your Tony Hawk

 

01:15:26:01 - 01:15:27:08

Brady

moment.

 

01:15:27:09 - 01:15:48:22

Braven

Early mentors would always say, every time something bad would happen, you'd say, we're living the story right now. And as I had the thought of like calling them to let them know I was not going to be taking $15 million, that thought from, you know, towards the end, I was like, we're living the story right now. And I'm like, maybe the story will be like.

 

01:15:48:22 - 01:15:55:23

Speaker 3

Biggest mistake that possibly took the deal. No shot, a cold story. But I was like, but it would be a really cool story.

 

01:15:56:02 - 01:16:06:15

Braven

When we pull this off and I really get to say, like, I sat there and looked as like a 28 year old kid with opportunity to become wealthier than anyone in my family. Generally, forever.

 

01:16:06:17 - 01:16:08:17

Brady

Combined.

 

01:16:08:19 - 01:16:24:01

Braven

Have the most money that any of us have ever made. And to sit there and say, you know, we're going to go build this. And I just, I don't know. To me, it just sounds so fun, like. You're smiling like my team. Like when I tell them they're going to be smiling, get to. I'm like, what more exciting thing could you be a part of than that?

 

01:16:24:07 - 01:16:33:14

Braven

And that seemed more fun to me than giving up the company and kind of like getting into this world of just kind of like rinse and repeat. So, yeah.

 

01:16:33:18 - 01:16:48:23

Brady

Which of the two paths has the adventure? Yeah. Damn, dude. Well, let's wrap up with this. What's in R&D right now? Because I got to tell you, if people don't know I am on you, literally, like made my honeymoon happen. It is quite the

 

01:16:49:01 - 01:16:53:04

Brady

So I'm on your test gain supplement. I say eight a day. The bottle says three.

 

01:16:53:05 - 01:17:12:01

Brady

You're like, bro, take eight, so I take eight. I feel amazing all the time. And then I take you pump every day. Elevation. So I get this new tropics. It's nice. And I every day she sees it. Now I'll come in here, it'll hit. And I always start turning red. And I feel incredible. I'm taking that. I'm on creatine.

 

01:17:12:03 - 01:17:30:08

Brady

You have the best creatine in the game. Instant highs. Creatine. It's it's sophisticated jollies flavors. So I'm taking all of that and a few other things I can't remember. But to people buy into this and then they go down. They stay in the I think it's a product horizontal because you just keep having more and more things. You're adding to it.

 

01:17:30:08 - 01:17:36:05

Brady

So it's but what comes next because you have batted like every product has ripped.

 

01:17:36:07 - 01:17:36:14

Speaker 3

Yeah.

 

01:17:36:14 - 01:17:54:07

Braven

We're really committed that we product we put out is not like just me too. So even if it's like, you know, we're working on electrolyte right now and it's like, yeah, okay, there's other electrolytes, but we're very committed. Like how can we truly make something unique? And even if it's slightly better, like better. Right. And so we've done a really good job of that with our team.

 

01:17:54:07 - 01:18:05:04

Braven

And the team's amazing that with all of our products. But the big next thing is very R&D at the moment. But.

 

01:18:05:06 - 01:18:06:16

Brady

We got to sign an NDA to hear this part.

 

01:18:06:16 - 01:18:10:15

Speaker 3

Yeah, I think I, I mean, I think I can say it, but the big next.

 

01:18:10:15 - 01:18:11:23

Braven

Thing is gains energy.

 

01:18:11:23 - 01:18:13:16

Brady

And yo.

 

01:18:13:21 - 01:18:36:16

Braven

This was a big reason why. Also I said no to the deals I want, I want, I want to do this. And we may have figured I still it's still in development. We may have figured out a way to keep five grams of creating stable in an energy drink for up to 12 months, which has never been done before, and so it'll have five grams of its entice creatine in a naturally flavored, naturally Sweden.

 

01:18:36:17 - 01:18:53:04

Braven

Amazing. Delicious. I literally drank the first official test run yesterday of the flavored version, and it's it's spot on, so it's like it'll be the best tasting natural energy drink on the market. Like, I don't know if you've ever tried a natural drink, but almost all of them suck.

 

01:18:53:05 - 01:18:53:10

Speaker 3

Yeah.

 

01:18:53:11 - 01:19:14:23

Braven

And if they don't suck the F or aspartame or something in them so it'll be naturally flavor, it's gonna taste amazing. Just like our creatine. About five amps of creating in some high freaking. And then, you know, finalize the rest of the formula. Yeah, but it's going to be really exciting. And to me, I think it has the potential to be sitting on any shelf, any gas station, any spot.

 

01:19:15:00 - 01:19:35:19

Braven

It's like if you had to pick the artificial one full of junk, or the one that has five grams of creatine and is natural and taste amazing, and it has all the natural ingredients, like, I mean, I hope that there's enough consumers that want to pick that one and say, like hell yeah, that thing goes to be bigger than anything without getting into this.

 

01:19:35:21 - 01:19:37:13

Brady

Holy shit, dude.

 

01:19:37:17 - 01:19:38:19

Braven

Yeah.

 

01:19:38:21 - 01:19:58:10

Brady

Wow. You've got this like, Elon Loveless obsession where he's like, why is that bolt there? You know, do we need this? Like, does this reduce drag? Like, why is this here? You go back to first principles like over and over again. It seems you actually really care about like making every single thing qualitatively better, which was like that obsession down to like the first way you approach creatine, you're like, oh, there's this way of doing it.

 

01:19:58:10 - 01:20:06:19

Brady

We're doing it instantly. So this will probably have that same standard. It sounds like it's going to rip. Why is it not shelf stable?

 

01:20:06:20 - 01:20:22:23

Braven

Heat it up is not stable. It becomes just not crazy. And it just it just loses its stability. So that's why a lot of the gummies are not actually they don't actually have creatine in them. So there's a bunch of studies coming out. Bunch of these companies are getting sued in lawsuits. Like it's.

 

01:20:22:23 - 01:20:23:09

Speaker 3

A big.

 

01:20:23:09 - 01:20:25:02

Brady

No kidding.

 

01:20:25:04 - 01:20:43:00

Braven

There are some gummies that are going to every one of them. We're working on a shelf stable gummy at the moment, but most of them are not. Most of them do not have creating. And then because creating one heat it up, it becomes unstable and creating also in liquid for a long period of time. Not like once you put in your water, but like 20.

 

01:20:43:00 - 01:20:43:13

Speaker 3

Four months.

 

01:20:43:13 - 01:21:07:15

Braven

Later, it slowly starts to lose the stability and it just becomes not preheated and it could actually turn into creatinine. And so anyway, it's just not stable as like a as an agree on its own essentially breaks apart and becomes not creating. And so the problem with energy drinks is the process of making energy drinks and heat it up to make sure it's sterile as it goes in the can.

 

01:21:07:15 - 01:21:09:04

Braven

Like there's this process.

 

01:21:09:05 - 01:21:09:23

Brady

Really.

 

01:21:10:01 - 01:21:10:18

Speaker 3

Every energy.

 

01:21:10:18 - 01:21:18:02

Braven

Drink, it's like basically boiled at the point of like going into can and just a part of the process. Everyone gets heated up dramatically.

 

01:21:18:03 - 01:21:20:23

Speaker 3

And yeah, so that what along.

 

01:21:20:23 - 01:21:28:16

Braven

With it just being liquid alone, it causes an issue. But then when it gets heated, it's just like basically destroys everything in it. And so anyway.

 

01:21:28:17 - 01:21:29:16

Brady

That's crazy.

 

01:21:29:17 - 01:21:42:07

Braven

Yeah. No one's pulled it off. There are some engineers out there to like quote unquote that have created in them. And it's the one company that's done it. They show 30% stability. So if they put five grams in it, you're getting like two, two.

 

01:21:42:09 - 01:21:44:13

Brady

Wow.

 

01:21:44:15 - 01:21:56:20

Braven

Whatever waste product that turned into. And so that's kind of the best. It's on the market at the moment. And we're we're looking at. Hopeful 97% stability at 12 months which is huge. And so.

 

01:21:56:21 - 01:21:58:04

Speaker 3

It's still it's still in process.

 

01:21:58:05 - 01:22:15:07

Braven

Like we will launch it the moment we get the final like it's stable and improve it multiple times. It'll launch. But we kind of have waiting on some of those final things. But it really gets six month data. We're just kind of like waiting to officially bring it at the at the time, where we know we're not going to bring something that we know it's not good.

 

01:22:15:07 - 01:22:17:03

Braven

So yeah, that's.

 

01:22:17:04 - 01:22:18:08

Brady

Wholly yeah.

 

01:22:18:09 - 01:22:31:14

Braven

I mean bang got in trouble for this. Right. Like saying that there's creatine in monster pseudo because technically there was nothing in it. I don't know if they were actually putting it in there and it was just become an unstable or if they were just never even putting it in the first place. But either way, the consumer was not getting created.

 

01:22:31:16 - 01:22:34:12

Braven

And, you know, all the banks said like super.,

 

01:22:34:14 - 01:22:34:18

Brady

It.

 

01:22:34:18 - 01:22:38:05

Braven

Did not actually creating to the consumer.

 

01:22:38:07 - 01:22:55:08

Brady

Which is crazy because if you played the beverage industry, right, I mean, Celsius blew up and I think what did they sell for like four, 4 billion or 12 billion or something. And like three years of being on the market, I say obscene growth. If you play the cards right, you get that distribution because everybody loves to damn energy drink.

 

01:22:55:08 - 01:23:22:19

Brady

Dude, it's it's so widely. Okay. So you basically got the Walter White Heisenberg blue meth, 97% purity of the creatine energy drink. Dude. That's incredible. I will buy them. Raven, you are legend. Dude, I appreciate you. I appreciate you committed men group. I'm excited about that. So I'm looking forward to the event. But cherish you as a friend and you have some people are not good.

 

01:23:22:21 - 01:23:40:03

Brady

Allowing others to develop what are called parasocial relationships so they have their own screen. But then it's like they themselves are not there to opaque. And so then people that are watching, in this case, this conversation, they're not going to come away from this being like, yeah, like I totally you know, I feel like I know brave better.

 

01:23:40:04 - 01:24:05:02

Brady

It's like they do they come away from this and it's just whatever people think it's like, this is the recipe for success is being like, no matter which way you turn them, it's the same guy. And and just like a really warm heart, crazy outlook. Huge wins. Dude, I'm very I'm honored to have this energy drink announcement and this morning saying no to the 15 million.

 

01:24:05:03 - 01:24:11:19

Brady

Dude, it's a massive day. So we're pouring it in concrete. It's framed brother, thank you so much. Congrats on all the wins.

 

01:24:11:21 - 01:24:14:15

Braven

I'm excited to look back on this episode for years.

 

01:24:14:16 - 01:24:27:02

Brady

Yeah, that's going to be crazy. Like five years, 20 or 30. You'll be like, I did a podcast the day I said no to that, and you'll probably be exiting for like 100, 150 million at that point. You're a legend, man. Thank you.