Dr. Sierra Bains: "They Made Us Infertile Then Sold Us the Cure" | Ep 3

00:00:00:01 - 00:00:06:22

TRAILER

I didn't get the vaccine because at a federal level, mandating a medical intervention felt really gross. What was your experience?

 

00:00:06:23 - 00:00:26:18

TRAILER

We've gotten ourselves in the storm of a health crisis. 74% of Americans are overweight or obese. Infertility climbing by 1% every year, women put up to 120 chemicals on their body and face every single day. We are just becoming more unhealthy, mentally unstable, infertile. Losing her fine might have dedicated my life to this since I was six years old.

 

00:00:26:19 - 00:00:30:08

TRAILER

I was interested in the human body. I've dedicated all of my consciousness to this.

 

00:00:30:09 - 00:00:35:17

TRAILER

Okay, I'm a convert. I'm in. Take control of my life to see how they tell me what to do.

 

00:00:35:18 - 00:00:50:05

TRAILER

75% of people are operating in a survival state. And so in order to be able to communicate with them, it has to be through fear. For me, the health care system, I thought it was made of brick and it's made of a deck of cards.

 

00:00:50:07 - 00:01:09:02

Brady

I didn't get the vaccine because at a federal level, mandating a medical intervention felt really gross. And I have other vaccines. I was a mormon missionary. They line you up like they do in the military and they jab you with all kinds. I was like, you know what? Okay, fine. But this one, ostensibly, I felt there was something wrong and I couldn't put my finger on it.

 

00:01:09:02 - 00:01:19:04

Brady

And I felt like a jackass because I'm like, I'm not a medical expert. What do I know? Why am I weighing in on this? But I was like, my gut said this. What was your experience? And what happened?

 

00:01:19:06 - 00:01:41:15

Sierra

I was in the middle of my grad school clinical rotations, so I was actually working in a hospital at the time under other medical providers. And to maintain my credentials in school, to even obtain my credentials, I had to stay in school. And we were part of the frontline workers. So I had to get the vaccine, and I was one of the first people to do so.

 

00:01:41:16 - 00:02:01:16

Sierra

I will say at that point I didn't know what I know now. And so at the time, it felt heroic. It felt like, oh, I'm doing my part to stop the spread. And I didn't realize how brainwashed I was. Up until about four weeks later when I started to, well, let me back up there, actually. I know the date that I got the vaccine.

 

00:02:01:17 - 00:02:25:03

Sierra

It was February 8th, 2021, and the reason I know the date that I got the Covid vaccine, it was the Pfizer. And it's interesting because I have done a lot of work like physically, emotionally, spiritually on this time period. And even when I talk about it, I still have a bit of a physiological response that comes up for me that pulls me right back in to the darkest time of my life.

 

00:02:25:08 - 00:02:47:02

Sierra

So for context, I was working in a hospital, working to get my doctorate degree, and I, all my friends, were gone on their clinical rotations. I was 2000 miles away from my home, away from my family, away from my friends. I didn't even have a significant other at the time, just me. I got vaccinated on February 8th, 2021.

 

00:02:47:02 - 00:03:07:14

Sierra

I was also in preparation to compete in a bodybuilding show later that year. So I tracked everything what I ate when I slept, how much water I had down to the ounce, everything, all inputs and outputs. And the only thing that changed from February 7th to February 8th was I got the first dose of the Pfizer. Okay. Excuse me?

 

00:03:07:14 - 00:03:30:01

Sierra

The second dose. That was my second dose on February 9th, 2021. I started to get a tingling in my right leg, and I remember I was pretty lean at the time. It's at the gym. I felt this tingling sensation and I thought I was cold. It's the Midwest. It's wintertime. I'm cold. I'm tingling. That's really weird. Kind of gaslight yourself into thinking you're okay, okay.

 

00:03:30:01 - 00:03:51:04

Sierra

The tingling progressively gets worse over the next few weeks, I start to have other symptoms come up, I get migraines. I'd never had that in my life. I was getting confused. Pretty smart. Cookie graduated at the top of my class every university I went to, so that was odd. And I had random bleeding where if I went to the restroom, there's bright blood coming out of me.

 

00:03:51:04 - 00:04:16:02

Sierra

Now, I've been menstruating a long time. I know what that looks like. It was very different and because doctors asked me. So I go to the PC at the school and I go through a bunch of testing, and I'm four weeks later diagnosed with multiple sclerosis, miss a degenerative brain disease. And throughout this time going through nerve conduction study.

 

00:04:16:02 - 00:04:39:03

Sierra

I had a spinal tap go wrong. I was literally bedridden for two weeks. I could not get up because every time I got up, there was a hole in my spinal cord from the spinal tap being done incorrectly, and I had spinal fluid leaking out of my spinal cord. My brain would kind of hit my spinal cord, which, as you can imagine, is one of the most nauseating feelings you could ever have.

 

00:04:39:04 - 00:05:02:17

Sierra

So I was bedridden. I remember taking the exam, laying down, actually really committed to this degree. And all the while I'm still sitting here believing it's 2021. It's the pandemic is about a year old still believing that. What I did was correct. I was supposed to go get this vaccine. However, I thought my body didn't respond to it well.

 

00:05:02:17 - 00:05:21:04

Sierra

So even if it's good for everybody else, it wasn't good for me and that was the ones I had. So when I approached my providers about this, I asked them, hey, is there any possibility that this second dose was too much for my system? Because the next day I had my first neurological symptoms, and I haven't been able to shake these neuro symptoms since.

 

00:05:21:04 - 00:05:42:17

Sierra

I have full body numbness and tingling now. It started in my leg and it went everywhere. I'd go to bed and I felt like I was vibrating, and it went on like this for six months. And every time at my university. No no no no no. Okay. At this point, I believe I have M.S. and I'm dying in March of 2021.

 

00:05:42:18 - 00:06:01:15

Sierra

My mother is a feisty woman. She's an immigrant from Poland. So she was like, I don't know what's going on, but if you have Ms.. We're going to figure out what's going on and we're gonna get you the best care. So she marches into the University of Washington, Ms.. Clinic where I'm from. And the wait time was like eight months.

 

00:06:01:15 - 00:06:07:19

Sierra

And she goes, nope, I got you an appointment in a few weeks. Come home. We're going to figure this out. I don't know who she scared, but I'm grateful she.

 

00:06:07:19 - 00:06:08:23

Brady

Did shout out mom.

 

00:06:09:00 - 00:06:38:01

Sierra

Shout out mom and I go to the Miss Clinic in April of 2021. And the provider there goes. I can't say this to you on the record, but you don't have miss. You have been vaccine injured and we see this happen all of the time with the flu vaccine. So I can't help you and I'm going to refer you to a different department to work on stress management that didn't have anything for like six months.

 

00:06:38:03 - 00:06:55:17

Sierra

I ended up going to that appointment. That was a virtual appointment. At that point, I was like, okay, so you just told me I've been vaccine injured. You told me you can't put it on the record. You told me this happens all the time with the flu vaccines. I am actively in school trying to figure out how to support myself through this, get rid of my symptoms.

 

00:06:55:18 - 00:07:08:17

Sierra

I mean, I was still numbness and dealing every single night. I'm still weaker. I still am not cognitively all there. I'm still processing whatever is going on and off. So the healthiest my whole life, I still try to detox this fucking thing.

 

00:07:08:18 - 00:07:09:18

Brady

Training for a bodybuilder.

 

00:07:09:22 - 00:07:11:02

Sierra

Was crazy.

 

00:07:11:04 - 00:07:11:23

Brady

Good shape. I couldn't.

 

00:07:12:03 - 00:07:41:22

Sierra

Prep that year. Yeah, I couldn't prep that year. And that was a good thing because my body was going through a lot. But I ended up over time. I connected with a local chiropractors, a family friend, and she was like, introduced me to what I learned to become the rabbit holes of the health care system, which I now know to be true in a lot of ways, and I'm so grateful it happened that way because had it not happen that way, would have gone on with my degree and had a 9 to 5 that I hate and probably be stuck in a system realizing I was asleep.

 

00:07:42:00 - 00:08:12:15

Sierra

But that injury woke me up to realize that our system that treats people medically as a sick care system, it's profiting off people's illness, and it doesn't care to resolve anything at the root cause. All it cares about is the management of your symptoms. Because the only option I was given during that time was a black box drug to call my nervous system down a black box drug for anybody that doesn't know what that means is the FDA's most serious warning label, because it comes with the side effect of suicidal ideation.

 

00:08:12:17 - 00:08:28:12

Sierra

And so I looked at the pill bottle. I still remember picking it up, and I looked at the pill bottle. I smoked cannabis at the time, so I had a joint as well. I was like, which 1 a.m. I going to use to manage my pain? And I threw that bottle away. I never took a damn pill, was never going to.

 

00:08:28:14 - 00:08:56:01

Sierra

So over about six months of time. I'm on Rumble. At this point. I'm trying to figure out detox protocols. I'm taking all sorts of clays and teased and sitting in baths like I'm going to do whatever it takes. And a variety of things contributed to me feeling better. And by the end of 2021, I felt better. By the beginning of 2022, I went back in for brain MRI.

 

00:08:56:02 - 00:09:09:19

Sierra

I had done a series of brain no more. I said get the diagnosis and in 2022 had no more new lesions. So at that point, I don't have symptoms. I don't have new lesions, I feel good, I'm never walking back in this office again. That was it for me. I graduated in 2022 and I go, I'm not doing any of this.

 

00:09:09:19 - 00:09:25:00

Sierra

I'm taking no part in the standard medical system. I go get schooling and certified for functional practitioner care, and that's where I started business. So that was my experience with the pandemic and the Covid vaccine.

 

00:09:25:01 - 00:09:51:17

Brady

How does it feel to now realize that your nightmare was baked into a line item on a sheet somewhere? Because a pharmaceutical companies historically have accounted for this happening to people, them being eventually hit with a class action and the fine that they pay being a small percentage of the profit that they actually procured from the rollout of the product.

 

00:09:51:17 - 00:10:14:03

Brady

So if Pfizer netted $20 billion and the class actions are $3 billion, you know what I hear? That's a $17 billion profit margin. And to find out that your experience was built into that $3 billion line item in, they just dismissively went, yeah, that's good math. How did that leave you feeling?

 

00:10:14:04 - 00:10:27:03

Sierra

I was ultimately very disappointed in the accountability within our system, because to even go through obtaining any sort of justice for being vaccine and dirty goes through the bears reporting.

 

00:10:27:05 - 00:10:31:19

Brady

And vaccine injured assessment. What is the acronym? I'll find out if.

 

00:10:31:19 - 00:10:33:20

Sierra

You need to. Yeah, you might need to find it for us.

 

00:10:34:02 - 00:10:42:21

Brady

I've looked at it too before, by the way. It's a very clunky, brittle looking system. It's cobbled together and it's like this is people's recourse to getting any kind of justice in a vaccine. This crappy website.

 

00:10:42:22 - 00:11:00:00

Sierra

Yes, exactly. And most people don't report because of that, because there's not a very clear process. There's not very clear outcomes either. And so the estimates are like anything from 70 to 90% of vaccine injuries aren't even reported. One, because people don't want to go through this process, but two, and they're not hopeful anything's going to come out of it.

 

00:11:00:00 - 00:11:09:14

Sierra

But number two, most people don't even recognize that that's what happened because we have so many injections all of the time. Is it a flu shot? Is it the Covid vaccine? Is it your seventh booster?

 

00:11:09:16 - 00:11:12:23

Brady

Which one is it to trigger the inflammation? Are you allergic to that?

 

00:11:13:01 - 00:11:35:03

Sierra

I very quickly stopped looking for justice within a system I knew wouldn't give it to me, and realized I had to take radical responsibility for my own health and knew that was going to be the path moving forward. And so I completely exited the medical system. I haven't had health insurance in years. I don't use any providers. If there's an emergency, they try to scare you about medical bills.

 

00:11:35:04 - 00:11:59:05

Sierra

It's not as big of a deal as 1st May think. So I haven't had any health expenses because I prevent any chronic illness that would even lead me to needing to go into a doctor's office. Now, if there's an accident. Sure, you can also reduce your medical bills very heavily in the system. If you do get into an accident, they won't tell you that?

 

00:11:59:06 - 00:12:22:15

Brady

No. Yeah. No, I've heard that you can kind of dispute it with the the collections office of the payable office. Yes. So this system is really hard to correctly wrap your arms around because as children growing up, we have our figures of authority and we like to believe that they are infallible. The president's infallible. Your doctor is infallible.

 

00:12:22:16 - 00:12:48:18

Brady

The lawyer, the judge. These are infallible people because there's good and evil in this world. And it's so binary because we don't even see those people. And so everybody's good. And I like believing in a world that operates in that binary, but the world doesn't. And if you are reasonable and can look at a hospital or a segment of medicine, you've got to be lucid and unemotional about saying it is a business.

 

00:12:48:20 - 00:13:08:15

Brady

And so business is function on a profit margin. They if you show me an incentive, I'll show you an outcome. And it doesn't mean that every medical care provider is now evil and trying to ruin your life. But it's like there's an incentive. And with the vaccine specifically, the care providers were given a bonus. I believe the more vaccines they were able to roll out.

 

00:13:08:16 - 00:13:10:17

Brady

Do you know anything about what was that?

 

00:13:10:17 - 00:13:30:01

Sierra

They were given a bonus and more. So what I know about is if the deaths were attributed to Covid at the time of the hospital. So a lot of people who died in hospitals during the early days of the pandemic, no matter what they passed from, typically on the death certificate, it was labeled as Covid.

 

00:13:30:02 - 00:13:35:06

Brady

There were car accidents that happened then. People labeled it as Covid, correct. I heard news stories everywhere about that.

 

00:13:35:07 - 00:13:42:18

Sierra

Yes, yes, because the families would look and say, that's not what happened here. And.

 

00:13:42:20 - 00:13:47:04

Sierra

When people would come in with the disease, you know, you put them on a ventilator, that's it, you know.

 

00:13:47:05 - 00:13:49:09

Brady

Good luck. Ventilator thing was a nightmare that a lot.

 

00:13:49:09 - 00:14:14:13

Sierra

Of people killed a lot of people. It was not Covid that killed people was the ventilators that killed people. As far as payouts for the vaccines, you can't confirm or deny these things, right? But I mean, there's payouts for all medication. It's happening everywhere. I just talked to a client of mine yesterday who is an obesity medicine doctor, and she was telling me about how the GLP one representatives are coming into her office and always having these conversations about why this one instead of this one, right?

 

00:14:14:14 - 00:14:37:00

Sierra

There is a rep for every medication out there, every company, and we have relationships with these doctors to, quote unquote, educate these doctors. Now, most people go to med school and want to do good. Most people get into medicine, nurses, therapists, whatever it may be to want to do good. They don't really realize what's going on till they're in it.

 

00:14:37:00 - 00:15:01:15

Sierra

And it's typically post-grad. Once you're actually within the system itself working, then you realize just what the heck you got yourself into. I think there's such a badge of honor and being in medical, oh, you're a doctor. My family's part Indian. So it was either a doctor, lawyer. You know, my dad's a lawyer, so there was a bit of a badge of honor there.

 

00:15:01:17 - 00:15:20:19

Sierra

You have the doctor title. You did good. Right? Imagine, like walking away from that. My entire life, I was six years old looking at anatomy books. What six year old actually is? Looking at anatomy books and enjoying that? I'm not sure. Maybe I am a one of one in that sense, but I bet there was a bit of a sense of pride in that.

 

00:15:20:19 - 00:15:40:14

Sierra

And so these people, you know, I'm going to do nursing. I go, it's a stable job. It's going to be something that's good for people, and they move out in the workforce, and then they realize that they're just trapped in this system that they give. They've given so much time to they've given so much money to they don't have any other skill sets to get out of it in their scared.

 

00:15:40:16 - 00:15:50:08

Sierra

And they just sit there and spend their life there. And very few have the courage to walk away or do the right thing. I don't know where we started in that, but I have a firm belief in that.

 

00:15:50:10 - 00:16:04:16

Brady

You know, I mean, this is your this is your lived experience. And, you know, if you are six years into your educational career, if you've done rotations, if this is all you've thought about since you were a child or it was okay, well, I know that stable and I have the auspice of like doing good, that's a win win.

 

00:16:04:16 - 00:16:11:16

Brady

I'm in and then you it seems like you don't really comprehend it until you're too far in it, correct?

 

00:16:11:17 - 00:16:13:03

Sierra

Yes, yes.

 

00:16:13:04 - 00:16:33:20

Brady

So would you at large. Is most of this just a profit incentive? Which to be clear, we both from businesses you can't function without a profit. Profit is just a neutral reality. You grow on the basis of arbitrage. Arbitrage is okay, but the entire system seems to have reoriented between. What products can we roll out to market? What are the probability of a class action?

 

00:16:33:20 - 00:16:49:16

Brady

Can we get some novel outcome where we can, like put an ad out there and then just like deal with the repercussions later to know that the whole system is more. And then there's the insurance companies. So now there's this game between big insurance and then big medical, big pharma. It's this like weird interplay between all of these.

 

00:16:49:17 - 00:17:07:04

Brady

And it seems to have turned what should just be practical, which is, hey, if you're sick, here's something to manage the symptoms. But what's going on? Why is it that they don't typically do that? Why is it that it's a sick care other than the profit? Is it just coming down to, well, if we fix you, there's no way we get paid again?

 

00:17:07:06 - 00:17:38:06

Sierra

I believe it's largely that. I believe it's largely that if you truly heal somebody at the root, you don't have a customer anymore. And so if we trace this back, the very first pill that really changed things in medicine was actually women's birth control in the 1960s. Okay. And so prior to that, you know, we can talk about the Rockefellers early 1900s and how the school systems changed and how the education system within Western Standard Medicine changed and what the roles were there.

 

00:17:38:06 - 00:17:58:06

Sierra

But really, where I see the biggest shift happen is when medication was no longer acute use. Meaning if you have an infection, a bacterial infection, you're given an antibiotic for a couple of weeks and that's it. You don't need it anymore. Short term, they still make a profit. It's only a few weeks. How can you keep somebody on a pill long term?

 

00:17:58:06 - 00:18:30:16

Sierra

So the real first pill that we see this happen with is women's birth control. And the argument and the marketing around women's birth control was primarily around the independence and autonomy of a woman's body and a woman's finances, because up until that point, the family unit primarily revolved around it was heterosexual husband, wife, typically, and the male brought in most of the income.

 

00:18:30:17 - 00:18:33:15

Sierra

These women stayed at home with the kids. That was how it was.

 

00:18:33:16 - 00:18:35:18

Brady

For decades.

 

00:18:35:18 - 00:18:57:15

Sierra

And now, oh well, guess what? If we put you on birth control, you're not going to have as many kids. You don't have to have children if you don't want to. You can go choose and have a career and go into the workforce. Equal opportunity. That makes sense. If you're a woman, you're like, cool, that sounds nice. If that's what I want to go do, I want to go have a career or, oh, you get to have control of your own body as if you didn't before.

 

00:18:57:15 - 00:19:17:18

Sierra

You just whenever educated on how to do that. Right. It still shocks me to this day. The amount of forget men. They don't. I don't blame them for not knowing, but women for not knowing that they can only get pregnant 5 or 6 days out of the whole month. But yet we're running around so scared of sex. Like it's just you look at, you know, you get naked and boom, I'm pregnant.

 

00:19:17:19 - 00:19:35:00

Sierra

Right? That's there's been so much fear instilled in the system. So we don't educate women on their bodies, we don't men on their bodies or women's bodies. And so everybody's scared that you're going to look at each other, get naked and get pregnant. That's not how it works, but that's the fear. And so put people on birth control.

 

00:19:35:02 - 00:19:39:03

Sierra

Well, now you have somebody taking a pill the whole year. Every year.

 

00:19:39:05 - 00:19:41:02

Brady

Every year reoccurring revenue.

 

00:19:41:04 - 00:20:01:10

Sierra

Exactly. Yeah, exactly. And so they did it with birth control. They found that was successful. Now we have to manage diabetes. Now we have to manage heart disease. Now it's the cholesterol is bad for you. It's and such as the system as we know it today is giving people pills for a cluster of symptoms. That's how I diagnosis is formed.

 

00:20:01:10 - 00:20:14:08

Sierra

And it happens with metabolic disease. It happens with cardiovascular disease. It happens with reproductive health. It happens with mental health. And it's really scary how many people are on medication.

 

00:20:14:09 - 00:20:39:04

Brady

My wife and I have gone through a birth control, you know, journey of getting her off of it because the doctors, her doctors specifically, and many writ large portray this as some kind of light switch. You can take this and then when you're done, everything will reset. And the same rhetoric is sits around this act, by the way.

 

00:20:39:06 - 00:21:00:18

Brady

Which is crazy because like it's you're like talking about surgery like, oh yeah, we just what, would you glue it back? It's fine. It'll just turn right back on. This is I don't understand how these experts who got their MDS who took oath to to do no harm. I have to imagine it's just they're outsourcing their judgment to pharmaceutical reps.

 

00:21:00:18 - 00:21:21:22

Brady

And what is underneath that? Well, probably a compensation structure. And ostensibly it's like I can't know every single thing. I trust that the rep is in compliance. And so therefore what they tell me will be correct, which you could reasonably say that should be running that way. But then you watch a film like Dopesick, if you I don't know if you've seen that one, it will rock your world.

 

00:21:21:22 - 00:21:44:13

Brady

It's one of the best movies I've ever watched, and it creates a story around the OxyContin epidemic. Okay, so OxyContin and Purdue Pharma basically told the FDA that there was a delayed absorption from OxyContin in the tablet. So that was believed to reduce the abuse liability of the drug. But they were just trying to mitigate is like, are people going to become completely dependent and abuse it?

 

00:21:44:13 - 00:22:00:13

Brady

And then like, well, because it's a delayed absorption, we can that is our support column. This is load bearing now. No no no no, no one can get addicted because there's a delayed release. None of it was true. And it created millions and millions of people, including my own father, who were zombies on this stuff for years and years and years.

 

00:22:00:13 - 00:22:16:22

Brady

And then their tolerance built. So they rolled out a double dose. So from 20mg to 40 and then 40 to 80. And then a couple of years went by and they rolled out the one 60s. And it's like the lowest dose of this. You'll feel like you're like ten horse tranquilizers. And then the highest upper end of it is like people are nonfunctional.

 

00:22:16:22 - 00:22:34:10

Brady

So my dad was injured in the military. He was on the FDA's pre-clinical trials for OxyContin in the 90s. I had no idea I was a child. And so my dad, though, was was pretty lethargic, you know, and I just didn't. He's tired. He's working. I don't know, dads are tired, but know my my dad was high my entire life on ox's.

 

00:22:34:15 - 00:22:58:08

Brady

And these industries wrote that in as a line item because the profits were astronomical. And sometimes it takes like a first hand experience of these sorts of things to demystify or to kind of start to see that it's people doing this. It's all people involved. No one's perfect. You're not perfect. And by the way, there's an incentive to let this run as long as possible.

 

00:22:58:10 - 00:23:11:21

Brady

And I am really disenfranchized with the small, narrow parts of this that I understand. And I would imagine taking to the upper limit, like the things that you know and have experienced, it has to be all the more. So.

 

00:23:11:23 - 00:23:35:05

Sierra

Yes, it broke my brain at a period of time when I realized that everything I thought to be true was based off of. I wouldn't call it a lie, but based off of a business model instead of a model that I thought was about care. Health care. Where's the care? Right? Where's the care and health care? I say that a lot with my holistic practice.

 

00:23:35:05 - 00:24:08:06

Sierra

Now I say we put the care in health care. You know, it's quite rare. And I think back to your point about, you know, the doctors aren't inherently nefarious. I don't think that's true. I think that they're really busy. I think that they are overwhelmed. I think that they don't take care of themselves in general, because they are in a specific model to have a specific amount of productivity measures to get their paycheck, and that they're just trusting their team to tell them what's the right thing to do.

 

00:24:08:06 - 00:24:27:11

Sierra

And they've been brainwashed for years and years, whether it was premed, med school, now these reps that come in and tell you what's the best thing to do. Okay, great. If that's going to help people, let's do it. Looks like those are great outcomes for people. Let's do it. They don't see the fall out later. Your dad wasn't lethargic in the doctor's office.

 

00:24:27:13 - 00:24:37:03

Sierra

He was lethargic at home. People aren't, you know, going to look for the next fix at the doctor's office. They're doing that outside of their own time at work.

 

00:24:37:07 - 00:24:38:22

MIDROLL

Who the fuck is this guy?

 

00:24:38:23 - 00:24:58:21

MIDROLL

Fair question. Sorry comment section, but I'm not an industry plan and I'm not CIA. I directed the video production for Mr. Beast, where my work has about 10 billion views, and now my team and I produce shows just like this for founders all over the country. Listen, if you're a founder and you've built a real business, you are the best kept secret in your industry.

 

00:24:58:21 - 00:25:12:13

MIDROLL

So if you are done with being invisible outside of your company, book a call with us on the link below. My team and I will show you exactly how a show like this could change everything for you and your business. All right, back to the show.

 

00:25:12:15 - 00:25:27:08

Sierra

it's an interesting topic because it brings up a lot of emotions for me. And it rocked like the core of what I knew to be reality, which we know is like whatever we make anyways.

 

00:25:27:10 - 00:25:48:20

Sierra

And to realize that for me, the health care system, I thought it was made of brick and it's made of a deck of cards was shocking and also very liberating because you realize that you have so much more power to manage your own health, and you don't have to outsource it to this thing. That's not going to help you anyways.

 

00:25:49:00 - 00:26:08:15

Sierra

And so while I can be angry about it or frustrated about it or, you know, tell people just about the scams and the money and it really becomes something where I want to use it as an empowerment tool. You don't actually have to be sick. You don't actually have to be dependent on six pills. You don't actually have to be dependent on, you know, going in for these infusions or whatever it may be.

 

00:26:08:15 - 00:26:11:23

Sierra

And I think if we empower enough people, this model breaks.

 

00:26:12:03 - 00:26:32:21

Brady

Well, what does the world like that look like if the model breaks? I mean, there's a there's outsourcing your critical thinking and you're equipped to do that. You're an expert. You studied this your whole life. I've got clawed. I'm a little quick to do it a little bit, but I mean at large, most people outsource their logic and their thinking because there's so much to know.

 

00:26:32:22 - 00:26:54:05

Sierra

Our resources intellectually are wasted from grade K through 12. What the fuck are we learning during that time? Algebra? I don't I'm never used. Yeah, I've never used the Pythagorean theorem in my life. You know what I wasn't taught? Financial literacy, health literacy, taxes, business taxes. My parents had me writing checks in their law firm at the age of seven.

 

00:26:54:11 - 00:27:13:19

Sierra

Started to learn real quickly about financial literacy because they're in a business and they're like, you need to learn. We're wasting time. We're wasting resources. How do we fix this? We have to start at the beginning, our generation. It's up to us to reeducate ourselves. You and I had to unlearn. There was an unlearning that had to happen from everything we were programed to believe.

 

00:27:13:19 - 00:27:29:01

Sierra

And I think what's really cool about technology and social media and the internet is we have a rapid spread of ideas where we're able to actually dismantle these things a lot faster. It's really interesting. We just moved through the global pandemic of Covid, and I don't know if you heard of the virus on the ship a few weeks ago, hunt.

 

00:27:29:04 - 00:27:29:21

Brady

Virus.

 

00:27:29:22 - 00:27:42:13

Sierra

Shut down immediately. There were some conversations about, oh, maybe this would be a pandemic. We might have to lock down. There's very little chatter about that, just a little bit of chatter. And immediately the internet uproar and it's shut down.

 

00:27:42:13 - 00:27:44:00

Brady

It's like you're not pulling that one out.

 

00:27:44:02 - 00:28:07:05

Sierra

Not happening again. Right? We we have the power of communication in that way. And that's really, really cool. So now that we have some recognition, there's a small percentage of us that see, okay, well the health care system isn't quite what we thought it is. And now we see it in government. There's actually some movement in there somewhat to awaken people to the fact that, hey, how we've been doing things is not quite right.

 

00:28:07:06 - 00:28:33:09

Sierra

Everything has to break, to be honest. Everything. We have to get down to agriculture, health care, how people have jobs. Like I'm optimistic. You know, I think there's a few ways that the world can go. And I genuinely and generally tried to believe in the best possible outcome. And so I'm optimistic in humans being able to figure it out.

 

00:28:33:09 - 00:28:57:04

Sierra

But it's not going to be without some turmoil. There is a book I haven't read. I haven't read it. It's called The Fourth Turning, but I know the premise of it. Have you heard of this book? It's essentially there's history repeats itself every 80 to 100 years. We go through massive chaos in order to get to prosperity. And so the last time typically how it goes is in the first quarter, it's massive prosperity.

 

00:28:57:04 - 00:29:23:17

Sierra

Everybody's happy. Economics is working. Humans are thriving. Then we start to see some issues happen in Q2 and Q3 to Q4. It's the complete opposite. Everybody's at odds with each other. There's so much division, and it has to be that way in order to break and then get to prosperity again. Again, I haven't read the whole thing, but I understand the premise, and the last time we had this prosperity was after the Great Depression or excuse me, right before that, the Roaring 20s, because that made the Great Depression.

 

00:29:23:17 - 00:29:28:20

Sierra

But Roaring 20s like a hundred years ago.

 

00:29:28:22 - 00:29:29:05

Brady

So we're.

 

00:29:29:09 - 00:29:54:14

Sierra

Really interesting. Yeah, it's roughly 80 to 100 years, and we're seeing the biggest division we've ever seen politically, health care wise, finances. Like as far as how much money people are making like a disparity there. And that's the thing that's going to drive change. If anything's going to drive change. Where do we start, though? I mean, we need to start with children.

 

00:29:54:14 - 00:30:01:01

Sierra

We need to start in our family units. We need to start in our communities. And ultimately those ideas start to spread.

 

00:30:01:03 - 00:30:20:07

Brady

Well, on the subject of children, that's one of the first things that I wanted to talk with you about. I'm newly married. Nothing's been more important to me than starting a family. When I was a kid, it was like totally normal. Like everyone had families, everyone had kids. And like, lo and behold, every single person on this planet is here because someone decided to have a kid or didn't decide.

 

00:30:20:07 - 00:30:41:08

Brady

And then the kid happened. So it's just like all of us are a result of this cycle continuing the way it always has until the last 30 years, something is fundamentally changed. The US fertility specifically, it went from 3.7 kids per women in the 60s. So in the 1960s, the average woman had somewhere between 3 and 4 kids, accounting for a couple.

 

00:30:41:09 - 00:31:03:17

Brady

You know, only child and family was really big families. Everyone had kids. This was the core unit, the fabric of our country. Today it is 1.6. So in about 50 years, 60 years, we have gone from 3.7 kids on average to 1.6. We are literally below the replacement line. And I didn't know what that meant until I thought, oh, you know what?

 

00:31:03:22 - 00:31:24:18

Brady

People die every day. And so if you look at a country, they factor in how many people are being born per year and how many people die per year. If that number of people dying per year is greater than the number of people being born, then what that means is, if you've got for easy numbers, you've got 100 million people every year, you're going to slightly have less people.

 

00:31:24:22 - 00:31:47:08

Brady

We saw this in Japan years ago, saw this in South Korea. And South Korea's current replacement rate is 0.65. So they're at a shocking deficit. And those are usually leading indicators. We use our Asian allies Japan and South Korea. So many of their data sets that you can kind of they will almost one for one overlap with what we're going to end up seeing in a few years.

 

00:31:47:08 - 00:32:11:15

Brady

So they're a leading indicator for us and a host of things. So you look at that and you go, well it's already happening. US fertility is in decline and I'd love to pick your brain on it, because up until now, young men have now lost a quarter of their testosterone since 1999. Not like, oh, all the way back in the 60s when they were eating grass out of the ground and bench pressing whatever they were doing and farming, and we're.

 

00:32:11:15 - 00:32:13:19

Speaker 3

All going to go to the ball. We're going to take the Vietnamese out.

 

00:32:13:19 - 00:32:21:21

Brady

It's like none of that. We're talking 1999 to now. Testosterone has gone down by 25%.

 

00:32:21:22 - 00:32:22:21

Sierra

Yes.

 

00:32:22:23 - 00:32:25:11

Brady

I've got a bunch of theories, but what do you think is going on?

 

00:32:25:13 - 00:32:46:10

Sierra

There's a few things. So for infertility is increasing by 1% every year in both sexes okay. And there's a physiological component of it that just hormones are not optimized anymore. So if we look at men alone testosterone is a lot lower than it used to be. That's what you were talking about. And that's why fertility is declining. Testosterone is not the only measure of male fertility.

 

00:32:46:10 - 00:33:11:01

Sierra

We want to look at sperm quality and motility and etc. and there's a whole host of things that makes a male less healthy that is going to contribute to lower testosterone. So there's a variety of environmental factors. We can look at diet. We can look at lifestyle. I'll focus more on women with this because I think that's where a lot of the attention is honestly diverted, because women are traditionally the childbearing.

 

00:33:11:01 - 00:33:43:12

Sierra

And so when we think of fertility, we typically talk about women. It does take two to get pregnant. And so oftentimes the males are part of the equation. Two people just don't even think about it. That being said, with women, I did mention birth control in the 1960s coming up, you know, and so I know in my generation, I mean, in the same one as your wife, we were part of the that's still happening, part of this subset of women that were pre-teens or teenagers who, if they had any sort of complaint as far as period health, reproductive health, that birth control was the answer.

 

00:33:43:12 - 00:33:59:03

Sierra

And I actually was put on birth control and I was not sexually active. I was just put on birth control because I was an athlete and my periods were a little bit longer than a week, and that was normal because I was over exercising. Nobody told me I was over exercising, but I was put on birth control instead as the option.

 

00:33:59:05 - 00:34:16:14

Sierra

My parents didn't know any better. This was a new medication. It was supposed to help things. Oh, it'll it'll be fine, right? It's going to regulate your period. It's going to regulate your period. What does that mean? Nobody ever told me. Regulate my period means they didn't tell me. He's going to suppress all my sex hormones so that my estrogen progesterone wouldn't be made any more by my body, and that I was going to be dependent on this pill.

 

00:34:16:14 - 00:34:36:00

Sierra

And I had so much fear around ever getting pregnant that I was on this pill for nine years, and that when I came off of it, my option was to take high dose progesterone to try to get my body to make a period happen again. Didn't work. It was to try to just wait it out. On three months, it'll come back.

 

00:34:36:00 - 00:34:59:09

Sierra

No, my sex hormones had been suppressed through pivotal years and adolescence, where my reproductive organs were maturing. And also there were all these other factors that took away from my own natural hormone system. And what I mean by that is, you know, a lot of women are under feeding, a lot of women are over exercising. We also don't take into account like what women's cycle is like.

 

00:34:59:09 - 00:35:08:07

Sierra

It is monthly. In some ways, I think it's really cool that men get to wake up every day and have the same hormone cycle. It's like very regular.

 

00:35:08:07 - 00:35:09:11

Brady

You get up kind of the same.

 

00:35:09:12 - 00:35:21:02

Sierra

Yeah, you're the same every day. Kind of like the sun. You rise, your testosterone rises, Gordillo rises, and then everything kind of settles and resets to the next day. Women are cyclical. Beings throughout the month follows like the moon cycle.

 

00:35:21:03 - 00:35:22:23

Brady

Phases, phases.

 

00:35:22:23 - 00:35:33:17

Sierra

And we've tried to put women into a workforce and never account for those phases, but expect the same output. We expect them to show up, you know, go crush it. Go be the girl boss.

 

00:35:33:21 - 00:35:36:00

Brady

She's like, I'm luteal. I literally.

 

00:35:36:02 - 00:35:51:07

Sierra

Like, yes, it's really interesting because there's a lot of, like, funny things on the internet about what luteal feels like versus follicular, but that's a real thing. There's a real difference between how your hormones show up and what's high and what's low during that time. So anyways, so with the birth control tech, we just shut that system off.

 

00:35:51:07 - 00:36:06:09

Sierra

And most people were put on a pill. That's what I was on. I don't know, your wife was on the Ides. I always think about that one. It's an inanimate object inserted in the uterus. I just had a client that went to go get hers removed, because a lot of what I do is cycle recovery. It's getting them off of birth control and restoring their natural hormone cycles.

 

00:36:06:09 - 00:36:27:14

Sierra

Like my favorite thing to do. And one of my clients went in there like they couldn't find it. What do you. Mean you can't find it? So she has to go back and take something that's going to soften her uterus. And then they want to go try to pull this little contraption out. That's contraception. And I'm not even talking about the impacts of the copper versus the hormonal IUD, because there's a hormonal type that's giving off hormones.

 

00:36:27:14 - 00:36:44:07

Sierra

There's a copper type that's giving women copper toxicity. Birth controls its own rabbit hole. And now you have women in their late 20s, early 30s who are happily married, just like you and your wife are. And they realize, oh, well, maybe that birth control thing wasn't so good. I don't know, but let's get off of it. Let's start a family.

 

00:36:44:07 - 00:37:00:21

Sierra

And they don't realize they come off of it. They have no cycle. There is no sex hormone production, and now they feel like there's something wrong with me. What do I do? How do I come off? How do I get my period back? A lot of women are not successful in doing so because they're told, hey, take a progesterone pack.

 

00:37:00:21 - 00:37:10:04

Sierra

And if you don't get your cycle boggled and I don't know, your only option is now IVF. In vitro fertilization, which translated in Latin, is in glass. Okay, let's talk about IVF for.

 

00:37:10:04 - 00:37:11:05

Brady

A second, please.

 

00:37:11:07 - 00:37:20:12

Sierra

They say you make the most amount of money off of birds and debts, right? People want to celebrate birth and people want to celebrate death by the fucking flowers at a funeral are so expensive, right?

 

00:37:20:14 - 00:37:22:20

Speaker 4

My grandpa would have wanted it, you know.

 

00:37:22:22 - 00:37:27:00

Sierra

Give a shit about those lilies anyways.

 

00:37:27:02 - 00:37:27:19

Speaker 4

People get really.

 

00:37:27:19 - 00:37:44:06

Sierra

Emotional around birth and death. We're human. All we care about at the end of the day is connection and expansion of connection, and that's usually through the family unit. Until all couples want more than anything is to be like, let's take our love and let's put this into another human and watch that life grow. How fucking cool is that?

 

00:37:44:09 - 00:38:05:18

Sierra

That we get to do that and we're marketing towards people's emotions on that. You created a problem. You made everybody infertile. And now you're going to say, here's the only solution for you. It's going to cost you $30,000 a pop. That's one round of IVF. And if you are under the age of 35, you have the best odds, which is only 39 to 50% success rate.

 

00:38:05:23 - 00:38:06:16

Brady

That's the best.

 

00:38:06:17 - 00:38:27:03

Sierra

That's the best under the age of 35, because above that, you start of complications and issues and concerns and risks 39 to 50% on the first go. So most people do multiple rounds of IVF. We're doing multiple rounds two, three, four rounds 30, 60, 90, 120 K now out of people's pockets. And they're desperate for a child. So they're going to keep paying it.

 

00:38:27:04 - 00:38:44:01

Sierra

And you are not only not guaranteed to be successful, but if you're successful, then you have no idea how to manage your hormones long term. You have no idea if you can have another child. Everybody's like, oh, my miracle baby. And I feel for them because they have no knowledge of what's actually going on in their system and how they can naturally revive this.

 

00:38:44:01 - 00:39:08:05

Sierra

And nobody talks about what's IVF. What does that even mean? We just talk about it. It sounds like, oh, it's something that just happens outside of the body. Let's talk about what IVF actually means because nobody wants to dig into this. It's not just a one time procedure. A woman actually has to be put on hormones for 8 to 14 days leading up to the procedure, because normally in a normal menstrual cycle, one egg drops, a one egg drops.

 

00:39:08:05 - 00:39:32:09

Sierra

And so they give the woman a bunch of medication to try to get multiple eggs to drop. Feels really uncomfortable. That's unnatural. Okay. You know as well. So why there's a lot of multiples in IVF procedures because you have multiplex. So then they go into the procedure and they stick this needle thing up through the vaginal wall. Try to get them out right.

 

00:39:32:12 - 00:39:50:12

Sierra

Then the in-vitro happens after that. Outside of that, that procedure is very uncomfortable for a woman during that time. They're still on hormones. They're still doing live still during the culture. Sounds and stuff in vitro happens after in vitro happens. This is what I mean by that is like sperm and egg are mixed and they have to actually go implant that back in to the uterus and hope that that works out.

 

00:39:50:13 - 00:39:56:13

Sierra

Women still taking medication hormones at this point to hope that it sticks.

 

00:39:56:15 - 00:40:02:21

Sierra

It does 39 to 50% of the time under the age of 35 years old.

 

00:40:02:23 - 00:40:26:01

Sierra

Horrific. And women go through childbirth like they're willing to do the things to have the child. They're willing to be sacrificial in that way. Nobody tells them what that's like. Nobody explains the financial burden of that. Nobody explains how uncomfortable, horrifying, I mean, absolutely mortifying that experiences for many, many weeks.

 

00:40:26:03 - 00:40:27:13

Speaker 4

But you know what?

 

00:40:27:17 - 00:40:34:22

Sierra

Go beyond birth control. Go crush it in the workforce. Go freeze your eggs and you can figure it out later, right?

 

00:40:35:00 - 00:40:38:17

Brady

That's the pitch.

 

00:40:38:19 - 00:40:57:02

Brady

It's entirely contrary to, I think, the natural way of things. And people love being iconoclasts. They love to destroy the way that things have been done for forever. Because, hey, I'm the new. I'm the new order. You know, I can look in the rearview at all my predecessors, and they're all idiots. And there's a bias that people skewed towards, which is the dismissal of the people that came before you.

 

00:40:57:08 - 00:41:17:10

Brady

Because you're the cutting edge. You understand things differently. You and only you, you special little sunbeam. You understand the world and a magical way, and your parents are idiots and the people before you got it. And then you find out that, well, there are thousands and thousands of years of people that have survived and done things right in order for you to be here today.

 

00:41:17:11 - 00:41:38:11

Brady

So to throw it all out because you've got some new moral high ground you've procured and so you're 1%. Well, okay. Well, yeah, gay people should be allowed to get married. Okay, great. Your generation before you. Maybe they didn't understand that they were probably right about everything else. Yeah. And here's the caveat is they also didn't have to be raised in the environment that we were raised in.

 

00:41:38:13 - 00:41:57:16

Brady

And so it's like I there's something about opining for the I wish I was raised in a world where I didn't have fluoride coming out of my top. I wish I was raised in a world where the clothing that I bought wasn't full of endocrine disruptors, and that the dies in order to make my Lululemon shorts color and durable the way that they were.

 

00:41:57:16 - 00:42:15:23

Brady

I wish that that wasn't there. I wish there was a world where receipt paper wasn't carcinogenic. I wish there was a world where the water that I get from the store that I bought isn't riddled and inundated with microplastics. I wish there was a world where the food that I can go and get wasn't inundated with preservatives. In order to extend the shelf life to procure a better margin for the food company.

 

00:42:16:04 - 00:42:40:21

Brady

Wish there was a world where the farm to table thing was the norm, but societies architected it in such a way where if all I were to do was make my own food, I would be fucked. Because that's not the world I live in. I wouldn't be able to pay for my car, but we're also spread out. I need to have a car in order to get to the grocery store, and I don't have enough land allocated to me to where I can have cattle and I can have grain, and I can have fruits and veggies and everything else.

 

00:42:40:21 - 00:42:58:04

Brady

That is not the way that society has been architected. And I stepped in during act three. I didn't get a say in any of this, but now my food is poison, my water is poison. The clothes I wear a poison, the receipts to verify that I purchased the food and clothing I wear is even fucking poisoned. And I didn't ask for any of this.

 

00:42:58:06 - 00:43:15:07

Brady

RFK describes it as we live in a toxic soup. We swim around in it every single day, and the second that you wake up to that is a the moment that you go, oh, we're fucked. But the second you are also aware of it is okay, well, what can I do then? Because I can't change these things overnight.

 

00:43:15:10 - 00:43:26:13

Brady

So what are the highest leverage ROI steps that we can start doing knowing that we live in this chemical soup and we're not going to be able to overhaul it overnight. What are some high leverage things that you recommend?

 

00:43:26:14 - 00:43:57:07

Sierra

Number one, before we even get into the modalities of how to navigate them, is recognizing that stressing out about that is worse than the toxins themselves. Stressing out about having to have everything low talks is far more toxic than the BPA on the receipt. It's not great for you either, but the people that make it their identity to be like, well, I won't eat that if it has a die in it, or I won't touch that if there's plastic in it, or I'm only going to sleep on this, like like cotton, you know, mattress that costs $10,000 off of mattresses.

 

00:43:57:07 - 00:44:02:08

Sierra

I don't know if you know about. Yeah. Shout out. I wanted to go get one. And I was like, wait. Nevermind.

 

00:44:02:11 - 00:44:05:12

Brady

That's a good. Space to wait. How much?

 

00:44:05:14 - 00:44:20:21

Sierra

That's piece one because we can get all caught up in everything and reducing exposure is important. I filter my water, I don't touch the receipts. You know, I try to buy organic everything. All of that is true. And also our headspace does dictate a lot of our reality of it.

 

00:44:20:22 - 00:44:21:09

Brady

Yes.

 

00:44:21:10 - 00:44:40:13

Sierra

So that's point one. Point two then is okay if we actually want to get into what can we do? Reduce the amount of toxins in your bucket. RFK talks about a toxic soup. Well it's okay. Well, what are we. What are we ingesting? First food, water, and then potentially air. That's a bit harder to control. Waters number one.

 

00:44:40:13 - 00:44:51:01

Sierra

That's the easiest thing, I think, for people to change. Because a good reverse osmosis filter costs 200 bucks and you cannot install it underneath your sink, and all your water can come from there. It's very easy.

 

00:44:51:03 - 00:44:53:01

Brady

Does that filter out fluoride?

 

00:44:53:02 - 00:45:09:10

Sierra

Water is the easiest versus osmosis. Always tell people to remedy it, because part of the filtration system is to take all the bad stuff out. But we take out some of the good stuff too, so we have to put some of the good stuff back in, add minerals into it. Very easy to do. That's number one. Number two then is the food supply okay.

 

00:45:09:12 - 00:45:32:12

Sierra

Do your best to eat local. Go to your farmers market. It's not accessible for everybody and that's fine. But then when you can buy organic meats choose to do that. When you can buy organic produce, opt for the Clean Dirty Dozen, which is a list put out by the EWG every year around the springtime of the produce that has the highest concentration of pesticides for conventional use.

 

00:45:32:12 - 00:45:52:02

Sierra

They don't. The organic ones obviously don't. There is such thing as organic pesticides. I'm not going to get into that. But for the basis of this conversation, conventional produce, they test everything. They give a list of about 50 things. Top 12 are going to be the dirtiest foods to buy at the supermarket. So like strawberries are always in the top five every year.

 

00:45:52:08 - 00:46:11:09

Sierra

You always want to get organic strawberries because they have the highest amount of pesticides. Strawberries actually getting a lot of press lately because of how badly they're sprayed. And then at the bottom of the list is the clean 15. So the ones that you kind of get away with not having to buy organic avocados, usually on the clean 15, you can buy an avocado.

 

00:46:11:09 - 00:46:21:08

Sierra

It doesn't have to be organic. So that's a very easy thing to just start making decisions from water, food. Then I think about, okay, if I'm not ingesting it, what's going on top of my body?

 

00:46:21:10 - 00:46:23:07

Brady

The biggest organ on your body is your skin.

 

00:46:23:08 - 00:46:43:17

Sierra

Your skin is also your largest detox organ. So if our detox organs, we have a bunch of them. I think the term detox is kind of funny because like, how do I detox? It's like, honey, you're detoxing all day, every day. You're already detoxing. Your body has the capacity to be able to do this liver, kidneys, skin. And so think about what we're putting on top of it.

 

00:46:43:19 - 00:47:02:14

Sierra

Women have a little bit worse as far as cosmetics go or people that use cosmetics, personal care products. I think women put up to like 120 chemicals on their body and face every single day, like the average woman, something like that, 120 chemicals. So start to audit some of those things. Do we actually need to be utilizing those things?

 

00:47:02:16 - 00:47:23:06

Sierra

That's step one. Decrease the load itself. Then what's already in you. Everybody's got stuff. We all have some basis of metals pesticides, herbicides actually test for this. And a lot of my clients I did a test for it myself. And you can actually see the environmental toxins that are in your body that are excreted out through your urine.

 

00:47:23:06 - 00:47:39:10

Sierra

It's really interesting. And I actually challenged the test. I'll have people I did this myself. I did an extended fast. So I'm actually burning some of my fat stores where the toxins stay there, stored there for your body, your body as you accumulate toxins over time. And this is interesting because a lot of people that I struggle to lose weight, I can't lose weight.

 

00:47:39:10 - 00:48:06:11

Sierra

It doesn't matter what diet I do or even like didn't work for me. And I get curious about what's your toxic load like. And for some people, they've just been exposed to so many toxins that their body doesn't want that circulating around in their blood to go damage their organs. So it stores it in fat tissue. And so that fat becomes really difficult to burn off because the body knows if I burn this fat, I'm going to also release the toxins exactly back into the bloodstream and you're going to feel like shit.

 

00:48:06:13 - 00:48:32:16

Sierra

So a lot of people have issues with weight loss because of their toxic load, not just in metabolic issue. And so when I run these tests, I'll have people like extended fast if they can and see what they can release actually into the, into the system. And then we get it out in urine. And so when I ran the test, I actually tested positive for some pesticides and herbicides that have been banned for 60 plus years longer than I have been alive.

 

00:48:32:16 - 00:48:34:20

Sierra

But because DDT.

 

00:48:34:21 - 00:48:35:15

Brady

You tested positive.

 

00:48:35:15 - 00:48:43:19

Sierra

I tested positive for DDT. Yes, it's used in other parts of the world and also just accumulation. It's still here.

 

00:48:43:21 - 00:48:44:21

Brady

Oh my god.

 

00:48:44:22 - 00:49:06:05

Sierra

So when we recognize there's like a part of this where we're not going to be able to get rid of all of it, that's okay. But the stuff that is there. Okay, well, now what do I do? Binders. Sauna use. Easiest thing to do I think everybody should. Sauna. There's arguments over the actual mechanism that helps allow the excretion of toxins through sauna use.

 

00:49:06:05 - 00:49:12:00

Sierra

Whether it's just the core temperature, the sweating itself. Both. Both are fantastic and nice.

 

00:49:12:01 - 00:49:13:06

Brady

Your balls. If you're a guy, though.

 

00:49:13:07 - 00:49:14:09

Sierra

Yeah, yeah. Ice your balls.

 

00:49:14:14 - 00:49:16:14

Brady

Yeah. Little ice pack under there for you to do this on.

 

00:49:16:19 - 00:49:48:17

Sierra

Yeah. Sauna I think is one of the most underrated modalities for health. I think most people should get into the practice of using this on a. Brian Johnson's a really good example of an end of one. Who is. I love that guy. You know, I very much appreciate what he's doing. He gets a lot of crap for people that I honestly think are just jealous of his resources and tenacity, and what he is doing as far as experimentation goes is really fascinating, and it allows us some data that we would otherwise not have.

 

00:49:48:18 - 00:49:49:23

Brady

On his own dime.

 

00:49:50:00 - 00:49:50:16

Sierra

On his own dime.

 

00:49:50:16 - 00:49:53:10

Brady

Yeah. And I also think that there are questions about efforts.

 

00:49:53:11 - 00:50:12:09

Sierra

And time. You know, like, it's interesting to see how he's utilizing his money. A lot of people, not a lot, but like a good amount of people could also make those decisions with the money he has. But the time, the commitment, the dedication to this one thing, which is health outcomes, I think it's been really, really fascinating to witness.

 

00:50:12:10 - 00:50:16:10

Brady

And then he open sources, all of it I love that. Yes, he's like, here's what I'm learning.

 

00:50:16:10 - 00:50:39:23

Sierra

He could monetize it, right? Yeah. And I mean of course like there's social media and yeah, he has his brand and all those things like do it you should. People are. But people ask him for that stuff. Well now what do I do with this information. It's like we kind of have to monetize it. Anyways, he recently published his result of the microplastics in his balls, actually, and it went to zero with sauna use.

 

00:50:40:01 - 00:50:58:10

Sierra

So cool. It was the first time we've seen that because up to that point, any human tissue that's been tested, or at least not any human tissue, but every human tissue that had been tested had been riddled with microplastics. We're seeing it everywhere, from penises to placentas. That's scary. It's happening in utero.

 

00:50:58:11 - 00:51:00:20

Brady

Yeah, it's in the brain. It's in the balls everywhere.

 

00:51:00:21 - 00:51:14:13

Sierra

So sauna is the only thing that, up, to my knowledge, that's been shown to actually be able to rid ourselves with some of these plastics and some of these other toxins that are in the body. Binders will also help as well. Different kinds of things work for a different compounds work for different types of things in the body.

 

00:51:14:13 - 00:51:26:07

Sierra

But that's where I would start. I'd go, first of all, deep breath. It's okay. That shallow breath is going to kill you first before, like the toxins do.

 

00:51:26:09 - 00:51:42:13

Brady

Feeling called out. Yeah, right. I'm just sitting here processing all this because like 100% of cadavers and tests done on microplastics, all of them came back. Everybody has it. And there's, like, crappy estimates like, oh, like you have something like a, like a small credit card worth of you add that you ingest in some form or fashion.

 

00:51:42:18 - 00:51:43:13

Sierra

Every week.

 

00:51:43:19 - 00:51:44:12

Brady

Every week.

 

00:51:44:12 - 00:51:56:22

Sierra

Every week. You ingested credit cards worth of microplastics every week. Oh 52 cards in a year.

 

00:51:57:00 - 00:51:58:12

Brady

Cool.

 

00:51:58:14 - 00:52:02:01

Sierra

Sick, sick. We are sick. That's the fucking problem.

 

00:52:02:01 - 00:52:02:09

Brady

We are.

 

00:52:02:10 - 00:52:04:03

Sierra

Yeah, yeah.

 

00:52:04:05 - 00:52:09:14

Brady

Susanna, I mean, 100% of people listening to this will benefit from a sauna.

 

00:52:09:16 - 00:52:21:04

Sierra

It's hard to say 100% of people because maybe they have like a heat sensitivity I don't know about or something like light imbalance. I don't know about, you know, but most people I have to liabilities a real thing. Yeah.

 

00:52:21:06 - 00:52:22:23

Brady

I'm just over here. Just. Wow.

 

00:52:23:00 - 00:52:24:11

Speaker 3

Hey, everybody up in there.

 

00:52:24:14 - 00:52:36:11

Sierra

Well, the largest study done on use showed it was like a finished study, which is like where the song actually comes from. And they say sauna. My fiance is actually finished. And so he's like, it's not sauna, it's sauna.

 

00:52:36:12 - 00:52:37:09

Brady

You're ruining my word.

 

00:52:37:10 - 00:53:04:16

Sierra

Ruined it. Yeah. The sauna showed that the protocol was for sauna sessions a week for 20 minutes. That's it. And they saw a decrease in all cause mortality. So risk of death by 40%. Pretty easy intervention. Sauna for 20 minutes, four times a week. And your risk of all cause mortality drops by 40%. The only other thing that does comparable to that is walking.

 

00:53:04:20 - 00:53:24:21

Sierra

We see walking 7000 steps per day drops all cause mortality by 50%, and then anywhere from like 7 to 10 we see a little bit more of an increase. So that's where the 10-K steps came in is because it reduced all cause mortality. But like I believe almost 80% walk in sauna are like the best things that you can do for reducing your risk of death.

 

00:53:24:23 - 00:53:43:16

Brady

And you don't have to be a millionaire to get either of these things. It's amazing. Gyms have them for $30 a month and walking is free. Yes, you know, this is where people start to really kind of turn their head. And it's exciting up until you realize, hey, actually the solution to this problem, which, by the way, you you do have this problem.

 

00:53:43:17 - 00:54:07:06

Brady

Hey, guess what? You can fix it. And it looks like this. People want to be able to go, oh, it requires some multi-million dollar thing. It requires all of this elaborate innovation and intervention. And so therefore I can't do it. So I'm just fucked. But it's like it's kind of weird putting this back into the control of people to say, by the way, you literally can change it and it's almost free, which should get everybody excited.

 

00:54:07:06 - 00:54:12:05

Brady

But the inverse reaction almost happens because it's like there's just no way it's that simple. Or B they're like, oh wait.

 

00:54:12:06 - 00:54:13:12

Brady

So now it's on me.

 

00:54:13:13 - 00:54:14:15

Sierra

You have to take responsibility.

 

00:54:14:16 - 00:54:21:22

Brady

Oh, I have to take radical responsibility for my own health and wellness. And it's like, oh, and I don't have to because it's so nice to blame other things.

 

00:54:21:23 - 00:54:22:17

Sierra

It's easier.

 

00:54:22:17 - 00:54:40:14

Brady

It's way easier than taking personal accountability. There's a fun in that. Yeah, it's fun to just, you know, bitch and moan and then I don't have to do anything about it because. Oh, what can I do? The cosmos. It's all configured to screw me over. And you saying like, hey, it's actually more toxic for you to stress about these things than the actual things.

 

00:54:40:16 - 00:54:59:00

Brady

That's such a bell ringer. Because that's really uncomfortable to sit with. Like, actually, if you just made slightly better purchases at the grocery store, you would be shocked at how much better you feel. Actually, if you were to just allocate some time and go walk. You'd be shocked at how much better you feel like. Yeah, but then I got to do stuff.

 

00:54:59:01 - 00:55:06:04

Sierra

Right instead of scrolling and complaining about it. Sending your friend this real that like, oh, this, this is me, this is me.

 

00:55:06:06 - 00:55:08:23

Brady

Look at this guy. A lot of cat meals.

 

00:55:09:00 - 00:55:35:10

Sierra

It's like people complaining about their diagnoses that they have, and they really resonate with the victim identity of, like, having this diagnosis. This thing happened to me, which I was diagnosed with a progressive brain disease. You think I looked at that and I was like, oh my God, this happened to me. I was like, no one figure every fucking thing I need to do to get rid of these symptoms so I can live my life because I'm just getting started, you know, like.

 

00:55:35:12 - 00:55:43:01

Brady

How do we get people to think that way? What do you do with your clients? How do you get them to cross this chasm of it's now in your court?

 

00:55:43:03 - 00:55:57:11

Sierra

I personally believe somebody has to go through significant pain to make that decision. It is rare for somebody to have had an average amount of average amount of pain. Isn't the right term discomfort?

 

00:55:57:11 - 00:55:57:23

Brady

Friction?

 

00:55:58:00 - 00:56:24:00

Sierra

Yeah it is. It is rare for somebody to have very little discomfort and want to make a radical change. If you're comfortable, why would you change anything? It's homeostasis. We love pleasure. We love homeostasis. If you want to stay in balance. But if I'm miserable, I can't sleep. I'm in deep pain. I mean, if you were to break your leg right now, you would do everything in your power to stop that pain immediately.

 

00:56:24:01 - 00:56:42:07

Sierra

You want to just sit here with a broken leg and keep chatting with me, would you? You're insignificant pain. You're going to actually make a change. Do you get a little mosquito bite? It's like. That's annoying, but I don't actually have to make much of a change. So I do think part of somebody taking radical responsibility, it's intrinsic.

 

00:56:42:07 - 00:56:57:23

Sierra

It doesn't come from me. How do I help my clients make this decision? It's like, well, typically they have to have done part of that process already. Not everybody has. And that's where it can be difficult sometimes. You know, I've learned to audit that better. Like who's actually ready to make a decision and make a change. It just be even open to it.

 

00:56:58:00 - 00:57:22:16

Sierra

You don't need to know what to do. You need to desire to do the what. You need to have a why for that. What if you have a why I can help you. But if you've no intrinsic motivation to make a change, why would you ever. And that's why this system is the way it is. There's not enough of a demand to change it, and it's quite frustrating and sad for the people that do want it to change.

 

00:57:22:16 - 00:57:50:08

Sierra

But, you know, it is really comfortable, just like popping and oxy and like eating some popcorn and watching Netflix and being 300 pounds, like pretty comfortable until the heart attack gets you by that point. Like, it's too late for those people. And I don't say it to sound ignorant to people's problems. I know there's a variety of circumstances and lack of education for why we got here, but if we actually wanted to change, we would.

 

00:57:50:14 - 00:58:08:21

Sierra

I have a deep belief that we have all the resources we need to make a change. We could end world hunger if we wanted to. We have enough food. You really think God put us on this planet? Didn't give us enough food for everybody? Do we really want to believe that to be true? We can make the change if we want to.

 

00:58:08:23 - 00:58:31:06

Sierra

We have to collectively want to do that. That's where conversations like this are so important, is because we're starting to raise awareness, like maybe one person hears this conversation that has never heard ideas like this before and they're like, oh my God. The truth in that, I remember that. I know that to be true as well. I can feel that you feel something when something's true, you can feel truth.

 

00:58:31:11 - 00:58:47:21

Sierra

That is why it's very intuitive. You can sit in a room and, you know, everybody's had this experience. They've walked into maybe like a kind of a weird dive bar or they walk into a gas station. You get that eerie feeling of like, oh, I gotta look behind my shoulder. You know, you kind of don't feel right. You have that intuition.

 

00:58:47:21 - 00:58:59:13

Sierra

You know what truth is? We know it when we hear it. And in order for people to change, they have to understand and recognize that truth. And I think a lot of people either haven't heard it or they just ignore it.

 

00:58:59:16 - 00:59:22:03

Brady

And then it's just this widespread divorcing from reality. Like, I run a business, I have a couple of businesses. I work seven days a week, usually 14 hour days. And one of the only catharsis for me is I'll turn on my PlayStation like ten at night and I'll game for an hour. And it is such a beautiful reset, because no one can reach out to me for an hour, and I don't have to solve someone's problems for an hour.

 

00:59:22:04 - 00:59:33:15

Brady

And a guy I was gaming with, he we're sitting there, we're shooting stuff or do whatever, and he goes, you guys ever have the the hostess snowball? And it's like, if you look at all like like host, it's like, yeah, yeah, cupcakes.

 

00:59:33:15 - 00:59:34:03

Sierra

And yeah.

 

00:59:34:03 - 00:59:57:11

Brady

Just remember that was it's a pink thing with like coconut sprinkles on it. I was like, brother that is entirely chemicals. That's not real coconut. That pink's not real. That's artificial. You know, carbs. I'm like, that thing is a giant. It came out of a vat. It, like, just shocked me because the contrast between something where he's just like, yeah, I'm munching on this right now.

 

00:59:57:11 - 01:00:15:02

Brady

And I was like, I don't even think I've walked down that I'll. I'm not better than anybody else. I'm just like, keenly aware now. I'm uncomfortably aware that most things in a grocery store are legitimately came out of a fucking bat. And I didn't know that because, like, I was homeschooled and we didn't have a ton of money, we were on government support and all this stuff.

 

01:00:15:02 - 01:00:33:16

Brady

And so we had a very low quality of food, and we pretty much I was an actor. And so we were constantly going to auditions. I kind of grew up in the drive through. Most of my food was from the drive through, and then it was stuff that we got at Walmart because it was cheap. I had no proximity to this education, nor did my mom.

 

01:00:33:16 - 01:00:50:17

Brady

She was just like, I know you need to eat. And so here's what we can afford today. And a lot of people are in that bin. But there's a certain point where you kind of have to, like, take an observational take on, hey, is all of this, like, supposed to be eaten? Am I I don't think I'm supposed to.

 

01:00:50:17 - 01:01:08:05

Brady

I don't think my grandpa was knocking back chemicals like this. It's just it's so weird to look at the state of affairs, look at the conditions on the ground, go to your grocery store and actually understand that most of the things that are on the shelf, they're not on the shelf because ten other grown ups safety tested them and made sure that you'd be okay.

 

01:01:08:09 - 01:01:26:10

Brady

They're there because it was a cheap, cost effective thing, and it was engineered to optimize for your taste buds and give you a little bit of a rush that you have a higher probability of re buying that product. You know, I love modern Western capitalism. I love the free market economy. There's so many things that have come from it.

 

01:01:26:10 - 01:01:43:05

Brady

I come from a very low economic, socio economic place, and now I own a business that's doing really, really well. That's capitalism in action. Now here's the other side of it. Things will get rolled out and there will be no safety tests. And the only way that they actually get rolled back is if there is a class action lawsuit that happens.

 

01:01:43:06 - 01:01:59:14

Brady

And you contrast that with the way that the EU operates, most things that hit the shelves, whether it be food or it be a medical intervention, they have to go through rigorous safety, even vitamins and supplements. You're really not allowed to roll products out in this cavalier way, unless they can definitively say, this isn't going to cause massive problems.

 

01:01:59:16 - 01:02:19:05

Brady

That's stymied a lot of innovation. Yes, the EU European countries are not as innovative as us, and that's why we are the greatest country in the world. But there comes a cost with that cavalier, reckless deployment of products into the market. People eat it and then we find out later, I shouldn't have eaten that.

 

01:02:19:06 - 01:02:35:11

Sierra

It's interesting. Is it on the powers that be that create the rules of society? Is it on the individual to make the choices? It's a little bit of both. It seems. We've made it really easy to access, like food, for example. That's bad for you. It's cheap. It's easy to have profit margins on that. People have to survive.

 

01:02:35:11 - 01:02:55:19

Sierra

It's caloric intake. It's all people can afford. Sometimes it's interesting, like the Snap programs, food stamps, the things that you're able to buy with Snap aren't healthy typically, and you're only allotted a specific amount. So there's a family of five like, well, we have to feed seven people here, five kids, whatever it looks like, and they're buying this junk.

 

01:02:56:00 - 01:03:18:11

Sierra

So it's partially, hey, we shouldn't even have this junk available to begin with. And also, well, how do you make better decisions with that money that you've allotted? Maybe we go half and half at this point. Half good stuff. Half what you need to afford for caloric intake. I have been on snap twice actually. Once as a child and once as a younger adult.

 

01:03:18:12 - 01:03:39:04

Sierra

Went through some pretty tough financial times. So I know what that's like. And I had the knowledge at the time. So I'm not speaking from a place of ignorance. I fucking lived that. I don't think capitalism's cliche, I think it's I love that we're rewarded for that. I think it has allowed us to have the greatest inventions of our time and the planet.

 

01:03:39:04 - 01:04:02:06

Sierra

And I think in a lot of ways, it can help people. The lack of regulations is something that doesn't be revisited. I think both can exist. I think we can have capitalism and we can have safety in place. We shouldn't have 10,000 chemicals allowed in our food system when the EU only allows like a little under 400. I believe I have concerns about things that are sold on the gray market that people are injecting into their bodies every day.

 

01:04:02:06 - 01:04:03:02

Sierra

I'm talking about peptides.

 

01:04:03:04 - 01:04:03:10

Brady

Chinese.

 

01:04:03:10 - 01:04:20:04

Sierra

Peptides, Chinese peptides, pentagonal peptides, and I'm all for experimentation and of one. But make the conscious decision and realize that it's a trend. Right now, peptides are really hot. I'm so curious to see in five years how this topic ages. I'm very curious to see what happens. I mentioned this on a different podcast. You've heard me. I'm optimistic.

 

01:04:20:05 - 01:04:40:00

Sierra

I'm always optimistic. But I have concerns. There's there's this enthusiasm about it and that's it. There's only enthusiasm. I'm like, we just did this a few years ago, didn't we? Oh, it's interesting. I'm just very curious about that. So make conscious decisions, try out whatever you're going to do. Realize that there's a risk. And that's the radical responsibility part.

 

01:04:40:01 - 01:04:57:00

Sierra

So, you know I get the peptide question a lot. What do you think about peptides? I'm like, well they're out there, okay. They're out there is on you to decide if you're going to purchase that thing, take it and then inject it into yourself. Like there's a lot of decisions that come into like, are you going to actually take the peptide before it's just out there?

 

01:04:57:02 - 01:05:03:16

Sierra

So is meth.

 

01:05:03:18 - 01:05:05:19

Brady

I don't have a meth dealer, though.

 

01:05:05:20 - 01:05:08:03

Sierra

You could find one. If you really wanted the meth, you'd find.

 

01:05:08:03 - 01:05:10:06

Brady

One that's fair. Very resourceful people.

 

01:05:10:06 - 01:05:13:09

Sierra

Those very probably the most resourceful.

 

01:05:13:10 - 01:05:15:06

Brady

Yeah. Thanks. Yeah. Thanks for the crackheads, for sure.

 

01:05:15:08 - 01:05:36:02

Sierra

I'm really into the responsibility portion. I think we're responsible for the outcomes of our life. I know that we didn't necessarily. Depending on what you believe, you know, you didn't necessarily ask for the circumstances into which you were born, but you get to decide what happens after that. And so whether it's health, whether it's finances, especially if you're listening to this podcast, you are in a Western country.

 

01:05:36:02 - 01:05:53:00

Sierra

Typically you speak English like you're able to have opportunities that so many people do not have. And what I find so interesting is if you ever talk to some of those people I've done, like mission trips and gone to migrant farms and talked to some of these people that don't have the opportunities that I had, and they are ten times happier.

 

01:05:53:02 - 01:05:53:19

Brady

That's funny.

 

01:05:53:20 - 01:06:12:07

Sierra

Isn't it interesting how quickly we are to judge somebody without maybe the resources that we have and their level of happiness? I'm not saying that, you know, I still think everybody should have clean water and access to food and shelter and, and have the basic necessities of life to enjoy the human experience, but also believe that you are in charge of what that perception is and what your outcomes are.

 

01:06:12:09 - 01:06:35:17

Sierra

And it's so funny. And the US specifically, that's where we're located. That's what we're constantly surrounded by. Like we have all these little arguments about the food dyes and the peptides. And at least in my world, right, the water and all these small things and yes, they're important. And yes, they add to some details of your life. But in the grand scheme of all of it, like you decide what your perception of all of that is, you know, miracles.

 

01:06:35:17 - 01:06:55:09

Sierra

I've heard of people getting diagnosed with cancer and they just have a deep faith and they're like, this isn't going to happen to me. This is not happening. And one of my best friends from grad school, her mother, was diagnosed with stage four cancer. Her father was a medical provider. He worked at Mayo and they did a scan, or at least they did the scan at Mayo.

 

01:06:55:09 - 01:07:17:17

Sierra

And she had stage four. She was going to go. That was it. It was really interesting. She was extremely religious, really young when this happened. Very religious woman. She's like, I'm just God's got this. God's got me. Pray it a ton. Her husband, medical provider. He was not religious. She asked her husband, she was like, hey, will you come to church with me just one time?

 

01:07:17:19 - 01:07:44:19

Sierra

He thinks his wife's dying, so he goes to church with her. Scan happened shortly thereafter. Everything is gone. It was all over the body. Every bit of cancer gone. She's been remission and living a beautiful life ever since. That was her perspective. God's got me. I'm good. This isn't going to happen. And it didn't. I literally have chills retelling that story, and I didn't do it as eloquently as my friend did.

 

01:07:44:19 - 01:08:06:04

Sierra

But it is like we get to decide. And that's there thousands, millions of stories like this in different areas of life. And so I'm not going to say go pray the cancer away. But like you definitely can. You can, you can. It can help. It can definitely help in anything. A lot of what I do in working with chronic disease, I like to break the word up.

 

01:08:06:04 - 01:08:22:02

Sierra

Disease. It's just a lack of ease in the body. The body's giving you a signal through symptoms. Something's off. Something's off. We got to fix that. There are significantly better outcomes for the people that are optimistic versus the people that think they're going to be stuck there. And like, what do I do just to manage this thing? Oh, I'm always going to be this way.

 

01:08:22:02 - 01:08:28:03

Sierra

Oh I'm broken. It's like, well, if you believe that, then that's true. What's the saying? If you believe you can or you can't, you're right.

 

01:08:28:05 - 01:08:53:04

Brady

Either way, you're right. This is a hard conversation for some people. They'll wall off at this point. Yes. They're like, well, you're outside of the clinical corpus. Like there's no instruments for this. You know, I don't have to like, where's the white paper? Yeah. You know, and then there's but it's like you really only need to have one encounter with this and then see the outcome to kind of recalibrate, like, oh, I'm going to believe my way into being in remission on cancer.

 

01:08:53:08 - 01:09:21:22

Brady

No clinician. No oncologist would be like, yeah, that's what I'm prescribing. But then it happens. I would love to know your thoughts on the power of belief, because it is nonsensical to think that the power of the brain, the mind, the belief system around it doesn't have a direct correlation with the biological outcome of your body. And there's small ways that I've been able to point to one is like, without even knowing I did this, I have always told myself that I'm actually really healthy, I never get sick, and I just believed that so much.

 

01:09:21:23 - 01:09:52:08

Brady

It became a program unbeknownst to me. And then I actually learned that we are running programs. The brain is a complex supercomputer. It's constantly computing. It is the most sophisticated machine ever. One day AI will beat it. But the way that it works right now, it is so immeasurably complex and we really don't know how it works. Never mind consciousness, but there is some direct correlation with your attention and what you focus on in a in a very visceral, immediate, measurable way can start to change.

 

01:09:52:10 - 01:10:05:22

Brady

And on a quantum level, two you look at the double slit experiment. There are all these really weird abstract things, and no one has directly rolled out the white paper that says, here is how all of this works. And so therefore x equals y. And if you do this. It's great. Even though actually the CIA did roll that out.

 

01:10:05:22 - 01:10:33:09

Brady

But no one's talking about that. That's fine. Yeah. But like the power of belief is unreal. It is changing everything. I want a whole fucking house for a dollar on a mr. beast video, because I opened myself up to the belief that I deserved the house two days beforehand. I was like 300 million views on this video and my my mentor who's a mindset expert in programing, he's a master hypnotist.

 

01:10:33:11 - 01:10:55:15

Brady

He asked me what it is that I wanted one day and I was like, house, yeah, I'm renting would be cool. And then I want a house two days later, a whole whole thing with a hot tub in it and two fish tanks for some reason. And I looked at that and I went, I don't know if I had opened myself up to believing that I could just have things that currently didn't have until I started realizing that's what I just did.

 

01:10:55:16 - 01:11:14:20

Brady

Well, I never get sick. Was that because I've always believed that I'm always healthy and I always have these really good outcomes? I've run a program my whole life, which is I always attract the coolest, smartest, most remarkable people because as a child actor, I was working with Lance Armstrong, Demi Lovato. I was on her launch show before she went to camp Rock.

 

01:11:14:22 - 01:11:28:01

Brady

I've always worked with cool people and then ended up being like two years of Mr. Beast and all these other creators, and it's like, I've always run that program and that belief. How have you seen running programs and beliefs, specifically health outcomes in other things, too?

 

01:11:28:02 - 01:11:53:16

Sierra

There's a lot of science behind the biology of belief, and I love the framing of noetic consciousness. I think that's something that people can look up later, but I'll briefly explain what it's about. Consciousness is the idea that everything is accessible to us all of the time, and essentially we have like a little antenna and we can wherever it's where you place your energy and your attention, that is what you're attracting.

 

01:11:53:16 - 01:12:10:09

Sierra

It's like, what am I going to be able to pull in? And this is a very, very basic overview of what a consciousness. But it explains things like when somebody goes into a surgery and they wake up and they start speaking a different language that they haven't spoken before, like completely fluently, or they have a skill that they didn't have before.

 

01:12:10:09 - 01:12:30:23

Sierra

And sometimes it stays, sometimes it goes. But science has never been able to explain that except through neurotic consciousness. And there's actually a fantastic book. It's fiction. It's Dan Brown, he wrote Angels and Demons and Da Vinci Code. He wrote Secret Secrets. I don't know if you wrote that. He just released that this last year. I believe he took six years to write this book, and he went to Italy.

 

01:12:30:23 - 01:12:46:16

Sierra

And where they have a lot of these centers that are researching noetic consciousness currently. And it's interesting because there are centers all over the world that are talking to one another to say, hey, is this happening here? And there's a belief system that's happening here. Can it affects the world here because everything is all one. It's really fascinating.

 

01:12:46:16 - 01:13:15:10

Sierra

So if we have the belief system that any reality is accessible to us all of the time, and physics actually has proved this, that time, as we believe to be linear is that's not true. Time is not linear. Time is everything all at once, all of the time. We have access to all of the realities all at once, and it can be very, quite brain breaking when you start to realize that the outcome has already happened, the outcome that you are desiring, any of them have all already happened.

 

01:13:15:12 - 01:13:31:15

Sierra

So which one do you want? Let's say you wanted the house. Okay. You have a blue house. You could have a yellow house. You get out of a greenhouse, you can have a purple house. And all of those outcomes have already happened. So where are you going to place your energy on with the Red House? That's the one I want.

 

01:13:31:15 - 01:14:01:23

Sierra

The red house. You get the red house. So when it comes to health, same thing happens. It happens in all things. Most famous probably in my field is Joe Dispenza. He's done a lot of work in studies on the power of belief and meditation, and I think reading any of his work is a great place to start. Gabor Mate is an MD, and he wrote a lot about how emotions and trauma and belief systems there, and emotional suppression and chronic stress actually impacts the body, and I think that's part of it as well.

 

01:14:01:23 - 01:14:28:06

Sierra

It was interesting because in one of Gabor Monti's books, it's called When the Body Says No. He talks about specific presentations of personalities have a specific disease. So like everybody with ALS, was like a chronic people pleaser and always overly giving and overly nice. And essentially the body shuts down. ALS is a very detrimental disease where the body starts to shut down organ by Oregon until you're paralyzing, can't talk, and then, you know, the respiration shuts.

 

01:14:28:06 - 01:14:29:06

Brady

Down, but fully conscious.

 

01:14:29:07 - 01:14:45:00

Sierra

Fully conscious the whole time. It's horrible, right? But that person was so over giving their whole life that the body's like, I need you to stop overextending yourself. So I'm literally going to shut down. And they're study after study. I can't recite all of them because I don't have the book in front of me, but and I don't have it memorized.

 

01:14:45:00 - 01:15:03:18

Sierra

But when the body says no, I mean, he pulls out things for miss, which I was interested in because I was diagnosed with it was usually there's like one traumatic event that happens that like is the onset of miss and for people pleasers and cancer diagnoses. And it was just every chronic disease that he laid out had a pattern that a study was behind.

 

01:15:03:20 - 01:15:26:23

Sierra

It was fascinating that our perception of the world or our experiences contribute directly to a presentation of an illness. This is we come back to that lack of ease in the body. It's not a lack of physically. Sometimes it's a lack of emotional. There's emotional distress, dis ease, and the body's communicating to you. Hey, you have unresolved anger.

 

01:15:27:01 - 01:16:01:11

Sierra

We usually see that in the liver. Eastern medicine focuses a lot on this stuff, really. Eastern medicine will connect organ systems with emotions, or the chakras with emotions or ailments with the meridians or acupuncture comes in. I'm not trained in occupy. I thought about potentially going back and I don't want any part of a university. However, acupuncture is really interesting and you'll say, oh my right shoulder hurts and they'll treat your left foot because you're that interconnected down the energy of these meridians.

 

01:16:01:13 - 01:16:26:20

Sierra

And so all of that woo woo like it's rooted in science. It's just not the traditional science that we typically think of. And so how do these things impact our presentation? It's everything. It really is half of the battle. And me supporting somebody is the rapport that I can do. So if somebody comes to me and believes I truly cannot help them, I'm not going to.

 

01:16:26:21 - 01:16:51:11

Sierra

That belief is so strong. I've had that experience and that's okay. The reverse is true, too, because the power of the mind is going to allow us to have the opportunities that we are seeking, whether it's conscious or not. We are creating our reality all of the time. And some people want to be sick and they think they don't, but they do, because if I get well, who am I if I can't identify with this anymore?

 

01:16:51:12 - 01:17:08:18

Sierra

Who am I? If I'm not poor anymore, who am I? If I have to take responsibility for the outcomes of my life? Now, this has been all on me. That's overwhelming. I can't do that. So they stay sick and broke and in suffering. And it's all self-inflicted. I don't care what your mom did. I don't care you dad did on carrier X did.

 

01:17:08:18 - 01:17:27:04

Sierra

I don't care what the government did. You have power and autonomy to change that situation. And that's the empowerment I'm talking about when it comes to health care. And we're constantly disempowering people by saying this system is broken. You need this pill to fix it. You need to come see me every three months to fix it. You need to be on these infusions.

 

01:17:27:04 - 01:17:36:10

Sierra

To fix it, you need to, you know, scroll for the next, you know, supplement stack that's going to detox you from all the parasites. You know, parasites are protecting you, by the way, parasites are protective.

 

01:17:36:11 - 01:17:38:11

Brady

Now the parasites for a reason.

 

01:17:38:11 - 01:17:57:00

Sierra

Parasites hold up to 6 to 8 times their body weight and toxins. They're protective. They're trying to make sure that your body is not overly toxic. Some of them aren't great for you. You can have an overload of them. You attract that. Your body's toxic, you're holding onto them. They want to live there because you're toxic, but they're also protective.

 

01:17:57:00 - 01:18:05:11

Sierra

In a way. It's a symbiotic relationship. You give them the food. They're protecting you from an overload of toxins. Another podcast.

 

01:18:05:13 - 01:18:19:00

Brady

I've never heard this one before because I get a lot of parasite detox ads. Sure, I get a lot of them. And then these anecdotes about, oh, I took this and then I shit out a bunch of parasites. It was the size of a tape. Wormer.

 

01:18:19:00 - 01:18:41:02

Sierra

Like both can be true parasites in excess. Not great for you. Why do you have the terrain to have parasites in you, though they're not going to be attracted to you if your terrain isn't attractive. Typically a toxic body that's going to attract those things. And so we all have parasites within us. It's a part of life. I mean, if you have like a puppy, you know, like they're constantly always say be careful of your puppy and loving them.

 

01:18:41:02 - 01:19:04:01

Sierra

Don't let them lick your face. I don't care, you know, but you'll get parasites. It's wise to clean out the microbiome and, you know, balance things. I would do it yearly, but there's a reason they're there. Ask why. Why is the parasite there? It's not just like hanging out. Like, be cool to be in you today, you know?

 

01:19:04:03 - 01:19:07:07

Sierra

Right. Yeah. It's like you're a cool host now there's a reason.

 

01:19:07:07 - 01:19:24:02

Brady

But isn't that also how nature works? Nature has a predatory aspect to it. I mean, it's killer killed. Sure. So do we presume that then there's benevolent intention behind the parasite? Or is it just the way the biology in nature kind of steers? I've just never heard this angle where anybody has anything positive to say at all about parasites.

 

01:19:24:02 - 01:19:25:08

Sierra

It's a different perspective.

 

01:19:25:09 - 01:19:26:16

Brady

Yeah. No. It's phenomenal.

 

01:19:26:17 - 01:19:27:14

Sierra

Yeah. It's interesting.

 

01:19:27:15 - 01:19:28:20

Brady

It's fucking crazy.

 

01:19:28:21 - 01:19:43:16

Sierra

I think it comes back to the disempowerment thing too. It's like, well, if the parents are just eating away, you got to get rid of it. It's like, well, why did it get there? Why did somebody ever get sick to begin with? Why is it that when some people travel, they don't get sick, but when they come back home, they're always sick?

 

01:19:43:16 - 01:19:50:16

Sierra

Afterwards you and your wife worked up. You go on the same trip because you have the belief system. I'm not going to get sick. You don't get impacted. She comes home, she's sick.

 

01:19:50:17 - 01:19:51:20

Brady

Yeah. Actually.

 

01:19:51:21 - 01:20:05:20

Sierra

Why? Something's different about you. Your terrain. You were exposed to the same things. You have the same foods. You have the same experience, same environments. Why are you any different? Returns. Different. So it's my take on parasites.

 

01:20:05:20 - 01:20:29:20

Brady

I have also found that the human body, for all of its foibles, it's also one of the most resilient systems I've ever met. Yes, and if you don't believe me, just look at videos of crackheads like I have seen the craziest. They'll, like, jump out of, like, three storey buildings, hit the ground, case it, and then get up and keep running like people on like PCP or angel dust is where it gets dark.

 

01:20:29:21 - 01:20:33:09

Brady

Like they'll take like ten gunshots and just keep going.

 

01:20:33:10 - 01:20:33:21

Sierra

Wow.

 

01:20:34:00 - 01:20:44:08

Brady

Not recommending any of this. Not medical advice. Not. But you also look at like people that are like morbidly obese, like 400 pounds.

 

01:20:44:09 - 01:20:45:04

Sierra

600.

 

01:20:45:04 - 01:21:07:19

Brady

600 pounds and it's like the body shouldn't function like that. But if they commit to the nightmare that is digging themselves out of that, that tunnel or that that pit, they actually can come back. The body is so crazy resilient in spite of the environmental inputs. They're in spite of the crap that's in your food or like, oh, I didn't know I shouldn't be using black air fryers.

 

01:21:07:21 - 01:21:30:11

Brady

Oh, well, that's because there's actually like a bunch of, like, forever plastics because those are mostly like melted down keyboards. Black plastic comes from technological appliances. It's all recycled. And so. Oh, you heat that up. All of those PFAS or whatever else it is that's in that it gets in your food. It's literally baked into your food. It's like over time, if you do that to a flower, the flower is probably not going to be too great.

 

01:21:30:12 - 01:21:46:10

Brady

And yet the human system adapts. It'll adapt into a toxic system, but it's going to do its best to survive. Have you seen like crazy, you know, examples of like, the system and how resilient it is and then how well it responds when you start doing the right thing?

 

01:21:46:11 - 01:22:03:10

Sierra

Oh, yeah. It's very quick to respond if you start doing the right thing. It depends on I'd say age has a bit to do with that. If somebody's been in that state for years and years and years, it might take a little bit longer. But I, I have seen efficiency in recovery in all sorts of aspects, whether it's been cancer or not, oncologists or anything.

 

01:22:03:10 - 01:22:24:22

Sierra

But I've seen people have been diagnosed while I'm working with them and then they are in remission. That happens very fast. And the things that you can do to support the body. I've seen cataracts supposedly can't be reversed. You're stuck with cataracts have seen reversal you. Those are like more extreme cases. But it's true. That can happen. The body is resilient.

 

01:22:24:23 - 01:22:44:04

Sierra

I've seen people with extreme toxic exposures. I mean, I'd even take my own story of the vaccine injury. Like I was literally bedridden and my body was vibrating every night, and here I am. You can't hurt me, you know? So I think we're physically resilient. I think we're emotionally resilient, too. It's really it's a cool gift that we have.

 

01:22:44:09 - 01:23:04:07

Sierra

And that's also why I'm optimistic in the fact that I don't think it's going to take too much to collectively be healthier. It's simple. It's not easy, but it is simple. And I smile and laugh about it because I have this, like plethora of knowledge and I can recite studies and, you know, I mostly do because people want to hear it.

 

01:23:04:07 - 01:23:20:03

Sierra

They want to hear the proof and the studies and right, like you already know intuitively what's good for you, but that's fine. I can cite the studies that will tell you that as well. And also it's so simple, like health. It's been interesting. I've dedicated my life to this since I was six years old. I was interested in the human body.

 

01:23:20:03 - 01:23:52:22

Sierra

I've dedicated all of my consciousness to this for the most part, and I laugh because it's like the enlightened folk who spend their whole life working on enlightenment and they're like answers love. The answer is love. Hey, look what it's got to be so much more complex than that. We've just added complexity to it, added complexity to health.

 

01:23:53:00 - 01:24:11:01

Sierra

I think part of it is also if we can have complexity, it's harder to take responsibility. That's part of it. I believe. You know, I know a decent amount about this, this field. There's so much I don't know, but it almost is like, do I even need to go know all of that stuff? Do I need to spend the next couple of decades learning about it?

 

01:24:11:01 - 01:24:28:18

Sierra

I probably will because I'm interested, but I already know the basics and everybody can do this. And that's actually my life's mission, is actually to make that information very accessible. It was like a passion project I did when I wrote a book, but ultimately I want to create a home school program for people that's easily accessible only on health care and what we should have learned.

 

01:24:28:19 - 01:24:53:16

Sierra

What is nutrition? How do you actually build a plate? Like what? What is the menstrual cycle like? How do you actually know when you can get pregnant? These are questions that people don't even know. I mean, I had a 35 year old client yesterday who is extremely smart, wealthy, works in finance and successful business man. He's like, so me and my friends were talking and I just want to make sure, like, is it abnormal if you don't poop every day?

 

01:24:53:18 - 01:25:08:14

Sierra

Yes, it is abnormal if you don't poop every day. Right. He didn't know that. I'm like, you have so much knowledge and you just had to clarify with me that, like having a ballot movement every day is a normal thing. Why wasn't that taught in school? Why it's not taught in school could be a whole other conversation as to why we're not taught that.

 

01:25:08:15 - 01:25:36:11

Sierra

I think it is intentional. So I want to at least contribute into resolving that, because we've gotten ourselves in the shit storm of a health crisis. It's about 74% of Americans are overweight or obese or infertility climbing by 1% every year. Autoimmune disease diagnoses climbed 12% year over year. I mean, we are just becoming more unhealthy, mentally unstable, infertile, and we're losing our fucking minds.

 

01:25:36:13 - 01:25:45:05

Sierra

1 in 6 people on an antidepressant like, why have we made this so complex? And I really think we can peel back the layers on this and make it very simple for people.

 

01:25:45:06 - 01:25:46:20

Brady

What are your take on SSRIs?

 

01:25:46:22 - 01:25:53:00

Sierra

Fucking poison. I, I don't know if you've been on them. I have no idea.

 

01:25:53:01 - 01:26:09:06

Brady

Okay. My mom did a blood test and they found you can do this where you can say, hey, based on your blood type, you are more compatible with these sorts of medical interventions. And so I had gone through my head, cheated on me. So I was in a horrible place. This was years ago. Yeah, years and years ago.

 

01:26:09:06 - 01:26:27:18

Brady

And it was just a dark place in my focus was as a creative. My focus has been something I've always grappled with. And so she got in the test because she was dealing with her own things and her focus was an issue. So she was on Viv answer and I can't remember what SSRI it was, but it was one of the less gnarly ones.

 

01:26:27:22 - 01:26:46:12

Brady

And she's like, oh, you're my son. You probably have the same thing. So I got on them and it worked really well for me, and I think I'm probably one of the shining cases where they would point to that and be like, that could be your outcome, because it felt emotionally like I got little. If I was drowning, it felt like I now had little water wings because I was drowning and it was very depressed and wake up that way.

 

01:26:46:12 - 01:27:06:17

Brady

And I just I had no optimism. I had no love for life. And then out of nowhere, my my emotional state where I felt like I was drowning and ready to just kind of be done with this life. I suddenly had little water wings, and I don't think that that's what most people experience. You know, they experience everything is just kind of grayscale.

 

01:27:06:19 - 01:27:15:19

Brady

They lose a lot, they lose their sexual function, they lose their will to live. But they're not suicidal. You know, I don't. So you feel like on the margins it's a pretty bad deal.

 

01:27:15:21 - 01:27:34:16

Sierra

Yeah. I want to then wonder why they're being prescribed. Right. Because if we go into the root issue and this isn't a discount or experience whatsoever, but had you not had that medication, there may be other ways you would have been able to move through that time period. It's terrible. Cheated on you. That's like a reality crushing event.

 

01:27:34:18 - 01:27:58:23

Sierra

There are other things outside of a pill that could have moved, helped you move through that time period. Do I think you had a chemical imbalance? No. Do I think short term that that helped you with the emotions, the downstream impact of that event? Yes. There were biochemical reactions that were happening because of this route. Were you born with this route?

 

01:27:59:00 - 01:28:05:21

Sierra

No, I don't think that's true because we're here now and you're not on them and you're presumably okay, I don't know.

 

01:28:05:22 - 01:28:09:10

Brady

I'm great. I love my life. It's great.

 

01:28:09:12 - 01:28:40:16

Sierra

And you also mentioned something about focus. Our generation's been the. It has been an. Nobody asked for permission to be a part of this experiment of the integration of technology and screens. And I will preface, I love technology. I think it is awesome. I am very optimistic and excited about the advances with AI and robotics. It's all very interesting to me, but I also know my limitations as a human and how my physiology is being impacted by this.

 

01:28:40:17 - 01:29:01:12

Sierra

We're seeing an abundance of folks who cannot source their energy, their focus, mental clarity. Thoughts like people are scattered and I do not think that is due to a birth.

 

01:29:01:14 - 01:29:23:17

Sierra

Like a defect from birth, or that you're just like genetically inclined to have this problem. People may disagree with me on that one, but I think we're products of our environment, and you and I are part of the last few like years where we probably played in dart for a while before electronics were introduced. Like I played outside, we didn't watch TV.

 

01:29:23:18 - 01:29:31:20

Sierra

We were able to, you know, I literally like, would go out in my backyard every day and run around with my imaginary friends. True story. Okay. It was awesome.

 

01:29:31:21 - 01:29:37:02

Brady

Yeah. Come home when the street lights come on. Yeah. Take a bike out. Go to the park. Get dirty. Touch grass.

 

01:29:37:02 - 01:29:59:23

Sierra

Yeah, we did that. I have little sisters who are a decade or so younger than me, and they grew up with tech and technology. And my parents, you know, did their best to try to offset that. But it was all very new for them. And I see the impacts in the differences cognitively. I see it in children everywhere, actually.

 

01:29:59:23 - 01:30:30:17

Sierra

Cognitively it's quite concerning. But when the pandemic was happening, I believe it was speech and potentially occupational therapy as well. But I definitely know speech. The bar has been lowered for kids in grade school to meet certain metrics of development. They've recently lowered the bar, and I'm curious as to why. Why did we lower the bar for what's acceptable for speech patterns?

 

01:30:30:17 - 01:30:34:23

Sierra

What's acceptable for neurodevelopment? What's acceptable for communication?

 

01:30:34:23 - 01:30:35:21

Brady

Reading comprehension?

 

01:30:35:22 - 01:30:55:03

Sierra

Exactly. This even happened at my graduate school. They changed the grading system. When I was there. It was percentages and numbers like you got a 70%, you got an 80%. Like that was a normal grading system. By the time I left and years down the line, they changed it to red versus green either. Pastor you don't. I'm sorry, but you're not.

 

01:30:55:03 - 01:31:20:22

Sierra

People going into the health care system that got passed by a green color on their exam. That should scare you. We've lowered the bar on what is expected, and I think part of it is because, like teachers are forced to like pass, you know, kids on and we have a system. We have to keep the system going. And if we realize that there's a defect in the system, what happens if we held back an entire like year of fourth graders?

 

01:31:21:03 - 01:31:30:03

Sierra

Everything would be overwhelmed. You can't do that. You don't have the teaching. You don't have the teachers to do it. There would be like a mismatch. And people that are going out into the workforce, like everything would be ruined.

 

01:31:30:04 - 01:31:33:04

Brady

The supply chain. Yeah, exactly.

 

01:31:33:08 - 01:31:53:04

Sierra

So we just ignore it, ignore the problem, lower the bar. Let's keep passing them. Right. And I bring this all back to size and attention. Our attention has been absolutely messed with. It's crazy. And not just our attention from like technology, but now we're outsourcing our thinking with AI. And I'm a utility utilize AI, I use it, I use it very carefully.

 

01:31:53:04 - 01:32:08:13

Sierra

I like to use it as a sparring partner or like a Google search engine, instead of it doing the thinking for me, it's like, hey, challenge my thinking here. What am I missing here? Where did I forget something? Right? Help me in that way. Don't do the thinking for me because I noticed actually chatbot came out. Do you know what you're at?

 

01:32:08:13 - 01:32:09:17

Sierra

Came out.

 

01:32:09:19 - 01:32:14:22

Brady

2019 officially. The three. They were all out three. And then 3.5 hit the market in 2020.

 

01:32:14:22 - 01:32:27:07

Sierra

Two, 2022. Exactly. Yeah. Most people think it was like way then that it was like this wasn't that long. So 2022, that's when it was like most people utilizing it, it took only.

 

01:32:27:09 - 01:32:29:00

Brady

It was like eight weeks before mass.

 

01:32:29:02 - 01:33:02:04

Sierra

Yeah, 100 million users. It was too much. Instagram took like 18 or something. TikTok was nine months crazy. The adaptation right. It's just it's just a part of our life. And so because we've fundamentally changed the way that we interact with our world, spending most of our time on screens, there's a lot of physiological downstream impacts of that with eyesight, with metabolism, with focus, with I mean, literally everything there's impacts everywhere doesn't mean we don't use these things.

 

01:33:02:06 - 01:33:28:22

Sierra

We have to understand that we are actively watching experiment happen with the implementation of technology. And part of that has been on mental health and part of that has been on cognition. I know in 2012 we see an inflection point of anxiety, depression and self-harm, especially in girls. And those charts like relatively prior to 2012, they're like up and down, up and down.

 

01:33:28:23 - 01:34:01:12

Sierra

2012 is when we hit 50% saturation of everybody using smartphones, 50% utilization of smartphones. I think Instagram have been on the market 18 months at that point. And there's a sharp inflection, anxiety, depression and self-harm. Meta had internal studies that they released either 2021 or 2023. It can't remember the year. I believe it's 21 internal documents that they knew that Instagram had a correlation with self-harm and girls, and yet they didn't change anything about the platform.

 

01:34:01:14 - 01:34:29:13

Sierra

So if you actively know that this one app, social media in general, the comparison of that is impacting mental health, but we leave that platform open and we just add more. What do you do? The only solution then? Yeah, give somebody a pill here because they can't possibly deal with the consequences. Otherwise they don't have the toolbox to regulate themselves, regulate their emotions, their nervous systems or 12.

 

01:34:29:14 - 01:34:58:05

Sierra

They're 17. They're getting hormones for the first time. They're interacting with the opposite sex in a way they haven't before. They're comparing themselves. They're trying to grow up and have a sense of self. And it's been absolutely diluted and muddied by images that are not real portrayals of an idealistic version of what they think their peers are experiencing, or people their age or what they think they want, and they have no other baseline.

 

01:34:58:06 - 01:35:36:00

Sierra

They've grown up with this since day one. And so perhaps I was a little quick to say yes. Or is it poison? I still think they aren't good for you, but the root cause I don't think is brain chemistry in utero. I don't think it's a genetic defect in everybody. We have created the circumstances, the society to breed, mental health issues, to breed issues with attention, to breed, issues with connection.

 

01:35:36:02 - 01:35:40:14

Sierra

So where do we go from here?

 

01:35:40:16 - 01:36:01:21

Brady

I don't know, I just know if you're 12, you're not worried about being disciplined. You're just this constant loop of stimulus response. And if those are your only inputs, it's some curated look like, oh, this person and this other family, like all they get it all together. The other thing is, is the sheer fraction of the attention spans itself.

 

01:36:01:23 - 01:36:20:08

Brady

Everybody starts to you see this a lot like as Gen-Z starts to become adults, they go into the workplace. One of the harder things is that they have to deal with long term applications of attention. But up until that point, no other input in their life was designed around that. Like, a lot of them don't even watch movies because it's like, what am I going to do, sit there for an hour and a half?

 

01:36:20:09 - 01:36:40:00

Brady

Like, are you out of your mind? Yeah. You know, yeah. Some things that make me more optimistic about it is that there's there are emergent phenomenon like podcasts. Yes. You know, but it's like it doesn't require you can listen to it in the background. If I had to stare at a podcast for two hours, there's no shot because the visual part of the brain is so tuned now to need that constant reinvigoration.

 

01:36:40:00 - 01:36:56:20

Brady

So it's almost like you must provide this in a passive format. And I learned phenomenally that way. Like I'll take in two podcasts a day. I'm listening to audiobooks all the time in a big part of it, because it doesn't mandate my visual, you know, attentions. But if it does, you know, your eyes are just so directly tied to the brain.

 

01:36:56:20 - 01:37:16:02

Brady

All the organs are, all your senses are, but nothing quite as intimate as your vision. And so it's like if you're constantly getting that vision engagement, it's going to change the way that your attention behaves. If this real like the two second swipe, the one second swipe. When I was at Mr. Beast, we would design all of the videos for the most optimal visual outcomes.

 

01:37:16:05 - 01:37:32:05

Brady

Yes, the sound design plays a role in it, but a lot of it was going, what colors did people see first? You know, we know for a fact that as an example, thumbnails, if they're dark, they don't perform well. So you need to have high highlights, high white count, high brightness, high saturation of color. It grabs your eyes.

 

01:37:32:05 - 01:38:01:13

Brady

You look at Fortnite like the video game, it is the most colorful game you'll ever see. It's like something out of Candyland, you know? But it's like a shooter game. But the game is designed to be vibrant, colorful, extremely bright because that visually captures and hooks our attention. And so if you've got an ongoing stream and feed of that, and then beyond just the visual color saturation, brightness, esthetics, you have the actual material itself, and it is designed in a very strategic way to make it so that you can't think about anything else and you'll be on your phone in 40 minutes, will have gone by.

 

01:38:01:18 - 01:38:20:15

Brady

Part of what they do, I learned is for a lot of the user base, myself included. The first video you get when you launch the Instagram app is usually something to trigger your attention by way of violence, concern or fear. Mine's taken to the extreme. I get war videos from Ukraine. That's any. I could open my phone right now and it's a dude getting blown up by a drone.

 

01:38:20:18 - 01:38:23:10

Sierra

Not laugh at that.

 

01:38:23:12 - 01:38:41:14

Brady

Principally it's dark, but the fact that I can, I can predictably say I will open my phone up right now. First video I get is someone getting killed and in other people's instances, or be like, did you hear about the, you know, like if it bleeds, it reads kind of like news psychology, right? So you take that principle and you take it out to the upper limit and apply it to the narrow application.

 

01:38:41:19 - 01:38:51:18

Brady

In this case it's a smartphone. So yours would be something like, did you know, like this person said, not to say that you'd be serviced gossip or anything like that? I'm trying to find the like the female equivalent because it's not gonna be your own.

 

01:38:51:20 - 01:38:54:10

Sierra

It's like this is in your water, you know, this is in your food.

 

01:38:54:11 - 01:38:54:16

Brady

There you.

 

01:38:54:16 - 01:38:55:18

Sierra

Go, the strawberries.

 

01:38:55:18 - 01:39:20:12

Brady

So here's this fear thing. Yeah. And evolutionarily that triggers our attention more. Then here's ten really positive puppies for sure, you know. And so you go, oh what is that? And now you've tuned out everything else. Now you're in the session. And then right after that is the ad that would actually be the most interesting to you. So they dovetail attention hijack ad and then something we know that you're interested in like, oh, there's my favorite artist in the, there's just clip from the song or whatever.

 

01:39:20:12 - 01:39:39:00

Brady

And then another attention grabber. So fear and then an ad and then now here's back to your regular programing. And so you'll see this happen very predictably. The long tail outcome of this in my opinion, is that people are going to not know how to be in a conversation for too long. You and I didn't write our conversation down prior to this.

 

01:39:39:04 - 01:40:07:07

Brady

There's just an innate muscle of of where in alignment. We have this thing we're talking about, and I can draw from that well, pretty much endlessly as can you if that muscle or that that energetic state, if you're less familiar with it or it got totally obliterated by an algorithm, which is kind of a tired word, but if it's been obliterated, if human connection goes away and people on the end of their life, they measure the quality of life, not by how much money they made or anything else.

 

01:40:07:07 - 01:40:25:08

Brady

It was the strength of relationships. And strength of relationships is like correlated with like a long lifespan. So if we're not good at communicating, we're not good at connecting. And if we're not connected, we're not going to be around for very long. And then all these second order effects, these environmental causalities are going to start impacting us. We're going to cope with our depression with these sorts of things.

 

01:40:25:08 - 01:40:40:00

Brady

And it's just like it all seems to feed a very negative cycle until you grasp that you're in a negative cycle. And then it's not easy, but it becomes simple, right? Yes. I thought that was the coolest framing. I'd never heard anyone say that.

 

01:40:40:02 - 01:41:00:02

Sierra

Yeah, you can exist within that. You can exist within this negative cycle, or realize that that is part of the game and not have it be negative for you. And it's interesting about the algorithm, because I do know that attention, the average attention spans only 47 seconds. Now on a singular thing, because we have absolutely obliterated people's attentions.

 

01:41:00:02 - 01:41:26:08

Sierra

It used to be about 2.5 minutes, maybe like 12 years. Along those lines, I could look it up 47 seconds. And if you lose attention or your train of thought and people are very used to losing their attention, it takes 23 minutes to get back online on average for people. I'm really excited about this. I'm concerned about connection.

 

01:41:26:08 - 01:41:46:15

Sierra

I'm concerned about the generations after us and their ability to connect. We see this happening with dating, for example, because things have moved online. It's really interesting the amount of people that there's a lot of things we could talk about with dating and online and why that has created this field of what seems like a lot of despair for people.

 

01:41:46:15 - 01:41:49:04

Sierra

You and I can't relate right now, but it's a really good thing.

 

01:41:49:04 - 01:41:50:18

Brady

But no very research. Good, though.

 

01:41:50:19 - 01:42:09:06

Sierra

Really? Yeah, it's really interesting because, you know, I hear this that people are utilizing, you know, AI to have a conversation in a dating app. And so like when you actually go to connect with somebody, what are you going to do? Just like sit on your phones all day? I don't know what that actually looks like. And if we take, you know, we don't we could joke all day long about the dating apps and the lack of connection.

 

01:42:09:06 - 01:42:28:06

Sierra

But then what actually happens? Like what is that family unit like, what are the conversations with their children? What are they able to do or create within their community? Are they able to have an impact? Do they care about anything or are they just stuck in a fear loop for their entire life because they're addicted to this thing that is quite literally optimized for engagement?

 

01:42:28:07 - 01:42:36:23

Sierra

I mean, you've been on teams like that. It's not inherently bad. Like the the phone itself. This iPhone is not evil.

 

01:42:37:04 - 01:42:38:13

Brady

This this is not.

 

01:42:38:13 - 01:42:39:04

Sierra

Exactly.

 

01:42:39:05 - 01:42:40:03

Brady

This is not.

 

01:42:40:04 - 01:43:06:03

Sierra

Just a phone. Right? Like this. Whatever. Six by two thing is not evil. There are programs on here, though that can be detrimental to me for you or whoever is utilizing this phone. And so as the user having awareness that there is detrimental programs on here is important.

 

01:43:06:05 - 01:43:20:16

Sierra

Part of what I try to do is create awareness around the fact. And I do use fear because that is how I have to capture attention. Hi. Your phone's killing you. What do you mean? My phone is killing me. I'm literally looking at it. Holding it right now. What do you mean the emfs? Oh my gosh, I'm just kidding.

 

01:43:20:16 - 01:43:22:23

Sierra

Not the emfs. We won't talk about it, but.

 

01:43:23:01 - 01:43:26:14

Brady

We should, we should, we should.

 

01:43:26:16 - 01:43:45:19

Sierra

But that fear is actually how I can get through to somebody that's operating in fear. Because they're not operating where you and I are, which is with logic. Or it could be even joy or courage. Reason 75% of people are operating in a survival state. And so in order to be able to communicate with them, it has to be through fear.

 

01:43:45:19 - 01:43:58:12

Sierra

And most people don't ever get out of that loop because they are stuck in a world where they'll never recognize that that's where they're at. And it is quite concerning.

 

01:43:58:13 - 01:44:17:18

Sierra

So I have concerns just based on what the data has already showed us as far as technology, social media, social media itself is its own animal. And now we're going to start to see AI. I don't know if you've heard of this study your brain on ChatGPT. It's a preliminary study from 2025 that MIT did. And it's really interesting.

 

01:44:17:18 - 01:44:35:21

Sierra

It's like the largest study that we have on AI as of right now. But essentially they gave there were three groups. There were they were all supposed to write essays. One group had got to use ChatGPT to write the essay. One group got to use like a regular search engine, I would assume something like Google. And then one group had to write the essays for themselves.

 

01:44:35:21 - 01:44:57:22

Sierra

And we're already seeing the issues with retention, and we're seeing issues with cognitive debt that lasts a long time. So what I mean by that is the group that used ChatGPT to write their essay. There was a bunch of findings, but the two that stand out to be number one is that I believe it was 83% of them could not remember a single sentence that they had just wrote.

 

01:44:58:00 - 01:45:22:10

Sierra

They wrote it though, right? Like they used this thing to write the essay and they couldn't remember a single sentence. Quite a concern. Then, when the researchers took chat away from that group and they said, hey, go write the essay, there was reduced cognitive function, like their brains were already less activated because use it or lose it. If you don't have to use your brain to think, your brain is not going to think so, there was already less activation.

 

01:45:22:10 - 01:45:40:21

Sierra

That's not a shocking finding to anybody. However, when they took ChatGPT away, it stayed like that. It stayed that way. It's called cognitive debt. It's kind of like sleep dead. You know, if you don't get a good night of sleep, then you're going to feel tired the next day, like kind of the next day. Two it's going to take a little bit to get that work in again.

 

01:45:40:23 - 01:46:04:16

Sierra

We're seeing the same thing happen with AI. And so now I'm curious okay, we the following the social media thing that's a war on attention. Now we have a war on thinking. And you're going to put these two together. I think there will be a very few select people. And it's interesting because you and I, we operate in communities and circles and we curate our algorithms to, for the most part, outside of Ukraine wars.

 

01:46:04:16 - 01:46:28:19

Sierra

But for the most part, to be forward thinking, to be expansive, to look for opportunities and continue to create using this stuff like we use it, it doesn't use us. We are part of a very small minority. I'm curious and quite frankly, concerned about the majority that have had a war on their attention and now on their thinking.

 

01:46:28:20 - 01:46:54:03

Brady

If your client came to you and you've been actively helping them reduce stress, awareness of their cortisol activities, getting their their health and wellness hormones in order, how would you also then advise them to navigate the war on their thinking and the war on their attention? And let's say like, hey, this isn't part of my clinical procedures. But by the way, we had this conversation.

 

01:46:54:03 - 01:46:56:08

Brady

It became clear to me, you're also open to this. What would your advice be?

 

01:46:56:09 - 01:47:13:11

Sierra

Yeah, I actually would say it's part of the procedures. It is integral to your health to be able to do this. I think there's very simple things that you can do for free. Number one is just create some boundaries around the utilization of that, like within the first 20 minutes and last 20 minutes of your day. I like to tell people in 30 to 60 just depends on what they have.

 

01:47:13:12 - 01:47:31:15

Sierra

But the first in the last 20 minutes of your day are extremely crucial because your brain is operating in an alpha brainwave state and you're extremely impressionable. It's why most people will meditate at the beginning of the day and at the end of the day, because you quite literally can set up your cognition and your mood and your state for that day.

 

01:47:31:15 - 01:47:51:02

Sierra

And so if somebody wakes up, checks the phone, which 80% of people do wake up and check the phone within the first ten minutes of waking, you have unintentionally left an impression on your brain. So let's say in the first ten minutes of waking, you grab your phone, you open up Instagram and you see somebody get blown up.

 

01:47:51:06 - 01:47:54:21

Sierra

Okay, we're both trying not to laugh.

 

01:47:54:21 - 01:47:59:12

Brady

At that. That happened to me this morning. Keep going.

 

01:47:59:13 - 01:48:26:06

Sierra

You've seen something horrible, horrific. You have a horrifying experience and potentially maybe some underlying anxiety now that you're going to be operating out of is you're extremely impressionable. And so now maybe your stress tolerance just slightly lower, or maybe overwhelm can feel like it's slightly easier to access your maybe you have an eye for those things now because you're impressionable.

 

01:48:26:07 - 01:48:50:06

Sierra

They're versus if you spent those 20 minutes just like cuddling your wife or, you know, journaling, reading something that was fruitful for the mind, you would move through your day a lot differently. So that's most people. Like I said, 80% of people grab the phone within the first ten minutes where they've, you know, peed, taking a sip of water, had any sort of conscious thought.

 

01:48:50:08 - 01:49:14:07

Sierra

So I like to put boundaries on the first and last 30 minutes of the day to protect that window. I also like to have one full day off a week of socials. I know it sounds radical. One full day off, a week of socials. Now if it's part of what you do, outsource that day. Make a post this on this day, it's okay.

 

01:49:14:11 - 01:49:31:06

Sierra

Nobody's actually going to care if you don't show up on your stories. A promise despite what business coaches will tell you. Okay, nobody actually cares when you die. Nobody's going to be like, man, Brady never showed up on Saturdays on his stories. Like, nobody's going to care.

 

01:49:31:08 - 01:49:34:03

Speaker 3

You don't know that.

 

01:49:34:05 - 01:49:49:21

Sierra

But I try to take a day off and I recommend that. And I find at first it's really hard for people. There's a fear of missing out. There's a there's reflexes that happen. We don't realize it how many times we pick up the phone on average, 186 times per day. That's on average I've seen numbers upwards of 300.

 

01:49:49:22 - 01:50:00:09

Sierra

But the studies, at least for right now, 186 times we pick this thing up, that is, once every five waking minutes.

 

01:50:00:11 - 01:50:03:00

Sierra

Oh, these don't control us, really.

 

01:50:03:02 - 01:50:08:06

Brady

It's like the smokers habit, right? Like that's the hardest thing people say when they cigarettes is a bit. It's the same thing.

 

01:50:08:07 - 01:50:43:08

Sierra

Yes. Create distance with this. It is an addiction. It fires the same dopamine circuits that drugs do. It's the same circuits. So creating some separation once a week is extremely beneficial. Another piece is then if we're constantly being bombarded with short form content with things that are trying to divert our attention, is actively seek out the things that will rewire the attention and cognition that require you to intake long form.

 

01:50:43:08 - 01:51:06:09

Sierra

So I encourage reading. I actually just started writing on Substack mostly for selfish purposes. It's great. I love, you know, writing about this stuff, but it's primarily been so that I have to practice writing long form again. It's boring. Oh my goodness. And it's actually really interesting all at the same time because I recognize it's like, well, I haven't flexed this muscle once.

 

01:51:06:09 - 01:51:10:20

Sierra

The last time you go and say, when was the last time you wrote an essay? Do you know.

 

01:51:10:22 - 01:51:25:18

Brady

I wrote one? But it was very much. Chad was my writing partner. I had a big I was speaking after Kevin O'Leary and I was like, okay, but I can't outsource this to AI. I did a lot of the writing, but then I did a lot of the revision and it was hard. I noticed it was noticeably hard compared to the college.

 

01:51:25:18 - 01:51:26:22

Brady

I banged up essays all the time.

 

01:51:26:23 - 01:51:46:01

Sierra

Exactly. We don't flex that anymore. And there's maybe an argument like, oh, we don't need to. It's like, well, I don't want to know what happens when I lose that part of my brain, that part of my critical thinking, that part of being able to really understand a subject so well that I'm able to actually speak to you about it today, because had I not flex those muscles at some point, I'd have no idea.

 

01:51:46:01 - 01:52:04:18

Sierra

If I just tried to be tied everything. I'd have no idea how to speak to you today and have a full understanding of a concept in a variety of different areas. And so something I tell people is like, get back to long form, whether it's consuming or creating, but especially for creators. I know you work with a lot of them, like go back to long form.

 

01:52:04:20 - 01:52:18:15

Sierra

You've you should use long form to create short form. That's great. You do it in here. But flex that muscle again because we're atrophying our brain and.

 

01:52:18:17 - 01:52:45:15

Sierra

We don't know the outcomes of that experiment because we are the experiment. The last piece is meditation. And I think anybody that's open to it, it is not just a practice, but there's a lot of science that can be very protective for the brain. We see that meditators have more gray matter, more cortical tissue. They have less decline in the natural aging and tissue loss of the brain by simply meditating.

 

01:52:45:17 - 01:53:04:16

Sierra

There was a guy in one particular study, and there was a group of them as well. But it's like he was 55 and compared his brain. He was a meditator to a 25 year old, like simply controlled for everything else. It was the meditation that allowed this protection of the brain. There's other studies that showed only takes eight weeks of consistent meditation to start to see those benefits.

 

01:53:04:21 - 01:53:06:04

Speaker 3

No kidding.

 

01:53:06:06 - 01:53:26:03

Sierra

And so we're able and all I believe it is, is, well, there's a lot of things to meditation. What I believe is happening is that we're just quieting the noise. Our brains constantly are scanning number one to make sure we're safe. Right now, you and I are sitting here, and our brains are scanning to make sure that we are safe always.

 

01:53:26:04 - 01:53:49:07

Sierra

Then we have a tension with one another here in this conversation. It's diverting resources to that. But that's it. That's pretty much it here for us right now. Most of the time it's like people have the TV on and the phone and there's noise in the background and they're talking to somebody, and there's just so much stimulus all of the time that we don't ever get quiet and we're never inward.

 

01:53:49:07 - 01:53:59:19

Sierra

And so we have this like creativity epidemic for some people. You work with a lot of creators. I see it happen online and with a lot of coaches. And like, I just don't feel creative. I'm like, you were just giving yourself the chance to be creative.

 

01:54:00:01 - 01:54:00:18

Brady

Or bored.

 

01:54:00:19 - 01:54:14:04

Sierra

Or bored. Yeah, problems are solved in your board. Shower thoughts? Those are because we are bored in the shower. You can't take your phone in there. Or at least you shouldn't if you did.

 

01:54:14:05 - 01:54:16:00

Speaker 3

Damn it.

 

01:54:16:02 - 01:54:25:08

Brady

Fuck. I listen to a podcast every time I bring my phone in the shower. I have a little cut out in my shower. I put it on there. I haven't had a board shower. Oh, man.

 

01:54:25:09 - 01:54:36:14

Sierra

Let me ask you this. When are you bored? Or have you over optimized your consumption and you've lost boredom as a consequence?

 

01:54:36:16 - 01:54:42:07

Brady

I very much would fall into that category without flinching out. Admit to that.

 

01:54:42:11 - 01:55:09:07

Sierra

That's okay, it's okay. It's also because you've been rewarded for it through success, through business ventures, through your output, your outputs heavily rewarded in the world that we live in right now. And that's how most people are operating as well. But if there was a world where your output wasn't the thing that was dependent on why people liked you or why you got the things in life like, would we still operate this way?

 

01:55:09:08 - 01:55:27:03

Sierra

If you had everything you wanted, would you still operate this way? If you make whatever the exit number is, or you have the house and the kids and you reach this point that we're all after, would you do the same thing? Would you still be listening to podcasts in the shower? Would you have moments of boredom?

 

01:55:27:05 - 01:55:28:10

Brady

I don't think I would. No.

 

01:55:28:13 - 01:55:30:05

Sierra

You don't think you'd have moments of boredom?

 

01:55:30:06 - 01:55:34:05

Brady

Oh no, I think I would. You would no longer be doing the things that I'm doing now to prevent boredom.

 

01:55:34:06 - 01:55:35:03

Speaker 3

Okay.

 

01:55:35:05 - 01:56:00:02

Brady

I think I would want that cup of coffee in the morning that just outside and want to have the phone in a different part of the house, not just on the table and hear me, but it has to be right now, I guess it's on. And founders can all relate this. You're like at any given moment if a kitchen fire breaks out, I am the firefighter, you know, because there's the there are the narrow assignments of a person on your team.

 

01:56:00:02 - 01:56:22:22

Brady

It's like, hey, I carved out this role for you. These are your specific responsibilities and anything downstream of that you can handle it. Anything above that, it's like, I will handle it. And so I'm in a constant state seven days a week of finding kitchen fires because I'm the one that's supposed to be doing that. And so I'm trying to constantly reinforce my knowledge base in order to better fight those fires.

 

01:56:22:22 - 01:56:39:21

Brady

And so if it's one in the morning, I finally close my laptop. I'm taking a shower, brushing my teeth. I'm trying to listen to a business podcast so I can get better at what it is that I do. It's like not a moment where I'm either not solving problems or learning how to better solve problems. There's nothing in between.

 

01:56:39:23 - 01:56:43:21

Sierra

That's very common. Is that what you want, though?

 

01:56:43:23 - 01:56:50:21

Brady

Well, I certainly feel the long tail effects of it. I'll tell you that. My aura ring is not happy with me.

 

01:56:50:23 - 01:57:13:23

Sierra

It's interesting because I can resonate to a degree running a business, running a team. I understand the I don't think we can get away from the years that we have to grind, so to speak. The years where we put in many hours on weekends, on holidays, there are no breaks. And I'll admit, as a female, I have a little bit easier time shutting it off.

 

01:57:14:00 - 01:57:26:06

Sierra

Men, I think, have this intrinsic like provider ship and on button that they can keep on a little bit longer. I also see what it does to their health and.

 

01:57:26:08 - 01:57:48:03

Sierra

That's why I'm optimistic about AI. I'm optimistic about where the world can go, where we can maybe ease, ease some people's journeys a bit. Not that we're looking for ease, because I think also within the trials we create a lot of character and it's all very complex. But I like to ask, like if I work with business owners or CEOs, I'm like, what is it for?

 

01:57:48:05 - 01:58:06:14

Sierra

What is the outcome that you're looking for? If we fast forward 20 years, how long did you push off the I'll just take care of that health thing later. And maybe for you it's different because you have this belief system that I don't get sick. Okay, well, your rings telling you you're not restoring very well. Right? So where's the cost?

 

01:58:06:15 - 01:58:07:23

Sierra

There's always a price.

 

01:58:08:00 - 01:58:09:23

Brady

You're proud, Peter, to pay Paul. Eventually.

 

01:58:10:01 - 01:58:29:20

Sierra

There's always a cost. There's no biological free lunch. I'm not saying to change too much of your ways, but maybe change the belief system that you have to always maybe have this thing nearby. Maybe there's 20 minutes in your day that you don't, and maybe it's in the morning. Be very simple. Shift. You ask what I tell people.

 

01:58:29:22 - 01:58:33:18

Sierra

Come in my container. Oh my goodness, you're exhibit A right.

 

01:58:33:18 - 01:58:34:12

Speaker 3

Here.

 

01:58:34:14 - 01:58:51:15

Sierra

Put this away. Don't look at it. 20 minutes. That's it. You can have it the rest of the day. Those first 20. That's sacred time. That's where you can solve problems. You're. It's interesting because we listen to information and consume, consume, consume. And it's extremely helpful because we can learn other perspectives and the things we don't know that we don't know.

 

01:58:51:17 - 01:59:12:23

Sierra

And also you have so much of the knowledge within you already, from all of the things you've already consumed and your own intuition and the things we're pulling from the universe, if you want to speak about it that way. And if you allowed yourself the brain space to access that, maybe some of these problems and fires either wouldn't happen, they would solve faster or solve differently.

 

01:59:13:01 - 01:59:14:07

Speaker 3

Okay.

 

01:59:14:09 - 01:59:21:16

Brady

I'm a convert. I'm in take and show of my life. Tell me what to do.

 

01:59:21:18 - 01:59:22:16

Sierra

No phone. 20 minutes.

 

01:59:22:16 - 01:59:24:09

Speaker 3

That's it. Okay.

 

01:59:24:10 - 01:59:34:03

Brady

I'm in. I've been trying to go out in the morning as well. Like it's sunlight. Right? When I wake up, I just go right out. I love it, line my grass. I'm a tiny little patch of grass. Huge miracle in Arizona. It's like, oh my God.

 

01:59:34:03 - 01:59:34:14

Sierra

Yeah, yeah.

 

01:59:34:15 - 01:59:53:17

Brady

Me to try and sit in it. I'm like, okay, get sun, let the infrared like just focus on it. Those would be the most ideal days. Those days are drastically outnumbered by the days where I roll over and I check slack, and I have 12 messages and six of them I expected, and six of them are curveballs. I'm like, oh my God, no sunlight this morning.

 

01:59:53:17 - 02:00:14:05

Sierra

You immediately put your nervous system into a state of response, and you're immediately into fire mode. And Alex Mosaic, she talks about two different states that CEOs have to complete tasks. He calls them maker, task, and manager tasks. Have you heard this before? This is maybe a couple of years ago. I saw this video and he's like, there's two types of essentially CEOs operators.

 

02:00:14:05 - 02:00:34:00

Sierra

But you have your maker time, which is the time that you're visionary, that you're creative, that you are working on things that are going to expand the business. And then you have manage your tasks that are responsive to things happening within the business itself. And it's like if you're constantly in that manager role, you're never going to give yourself creative space to be in the maker role.

 

02:00:34:00 - 02:00:51:07

Sierra

And maybe you've seen some of his jokes about, like, if somebody asked to see his calendar, it's blank because he doesn't have anything on there because he needs that. He still will respond to things that he needs to do that day. But he has so much space to think that he's been able to rapidly outpace people in the world of coaching.

 

02:00:51:09 - 02:00:53:15

Sierra

I believe that's a part of it.

 

02:00:53:17 - 02:01:08:17

Brady

I got to tell you, this has been one of my favorite conversations. So I opening I came here, I was like, you're going to tell me about, you know, hormonal balance and cortisol. And then it just went, thank you. This rules. People are going to want to find you. Where do they go at?

 

02:01:08:18 - 02:01:18:00

Sierra

Doctor Sierra Banes on most platforms. Okay Instagram primarily snaked in as well. LinkedIn a little bit.

 

02:01:18:02 - 02:01:18:22

Brady

Oh my god..

 

02:01:18:23 - 02:01:21:00

Sierra

Mostly Instagram.

 

02:01:21:02 - 02:01:37:19

Brady

You're like I was vaccine injured. Here's what that taught me about synergy. Yeah right. Every LinkedIn post ever do okay. Well you you are awesome. Let's do a part two where we talk about Emfs, because I am now realizing as an example that our Wi-Fi router is in our bedroom.

 

02:01:37:21 - 02:01:38:12

Sierra

You should put it in.

 

02:01:38:12 - 02:01:52:03

Brady

Where else? Yeah, I got a drill holes in my wall to get it out there, but the coax is in there. But it's like the shortwave 5G. It is destructive for mitochondria, it is destructive for cells. And by the way, it's everywhere.

 

02:01:52:05 - 02:01:55:00

Sierra

Yeah. There's not any escaping it.

 

02:01:55:02 - 02:01:57:20

Brady

Yeah. So I'm going to wrap myself in tinfoil and we'll do it.

 

02:01:57:21 - 02:01:59:07

Sierra

Okay. Perfect time to.

 

02:01:59:08 - 02:01:59:15

Brady

Thank you.

 

02:01:59:15 - 02:02:01:09

Sierra

So much. Thank you for having me.